Page 2 - Rob Master News Today

A new initiative surrounding University of Wisconsin athletics called the Varsity Collective will tap prominent sports alumni to take name, image and likeness deals to new places.

Some big names from the University of Wisconsin-Madison's past are looking to support Wisconsin student-athletes so they can maximize their name, image and likeness opportunities.

/PRNewswire/ -- The landscape of college sports was fundamentally changed with the institution of Name, Image and Likeness (NIL) rules in 2021. Officially...

What took so long for a Wisconsin name, image and likeness collective to launch? Inside the plans and philosophy of The Varsity Collective.

/PRNewswire/ -- As one of the first major brands to work with college athletes when new NIL rules went into effect last year, Degree® Deodorant set a precedent...

Advertisers, TV Networks Go to Battle Over Streaming Ad Rates Brian Steinberg, provided by FacebookTwitterEmail Rob Master loves the idea of putting commercials into new Hollywood streaming hubs like Peacock, HBO Max and Paramount Plus. But he’s not so enchanted with the costs being demanded by the media companies that own the sites. NBCUniversal, WarnerMedia and others are seeking a premium from sponsors eager to attach their ads to streaming shows. “There is a challenge they are going to...