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February 16, 2021
Will ‘Double-Masking’ Impact Promo Sales? Some promotional products pros believe increasing calls for wearing two masks to protect against COVID spread could fuel an uptick in mask sales for the industry. Layer up. Such is the message a growing number of health officials are sending to the public when it comes to face masks – and that has potential implications on sales and in-person work operations in the promotional products industry. Dr. Anthony Fauci, chief medical adviser to Preside...
January 11, 2021
How to Target Evolving Niche Markets The pandemic has forced so many industries to shift their strategies, and many will never go back to the old way of doing business. Consider these strategies for pitching to shifting markets. The coronavirus pandemic has forced huge technological shifts and philosophical pivots in just about every industry out there. And even though vaccines are slowly rolling out and there are signs of brighter days to come, it’s possible that some markets have been perma...
January 11, 2021
New information that clarifies questions about eligibility and loan forgiveness has been rel...
January 11, 2021
Aggressively prospect and build relationships to thrive in 2021. Hustle with purpose. If anything, that sums up the approach promo sales professionals must take to generate success in 2021. From digging into recent sales numbers to uncovering hidden opportunities to stepping up intelligent, focused prospecting, distributors are going to need to put themselves out there with renewed vigor. Trust us – the effort will pay off. 1 Forecast Strategically Dive deep into customer sales reports from t...