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London Book Fair Panel Examines Synergies Between Books, Products, Experiences
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London Book Fair Announces Details of Its Digital Seminars
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Beano Studios celebrates 70 years since Dennis debut with extensive licensing roster – Licensing biz
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Beano Studios has unveiled a special partnership with the traditional Scottish company, Prickly Thistle to create a birthday tartan in celebration of the fan-favourite rebel, Dennis, in the colours of his iconic black and red jumper.
The Highland born and based company has brought the design to life with intricacy, saluting the character’s 70th birthday within the thread count of the design, with its block pattern of 70 threads. To make it even more official, the design has also been accepted and recorded into The Scottish Register of Tartans, which form part of Scotland’s national archives.
More than this, not only does the tartan celebrate 70 years of the Scottish born character himself, it also puts a message of sustainability at the heart of the product, through the use of its own green energy supplied by the company’s mill, and the use of local labour and supply chain.
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The baby essentials brand, Mori has secured a new partnership with Rocket Licensing to launch a collection inspired by the World of Eric Carle and the cherished story book, The Very Hungry Caterpillar.
The limited edition collection has been designed for newborns through to children aged six years old and unites Mori’s signature soft and sustainable materials with the popular literary character in a collection that launched this week.
“Mori is overjoyed to help bring the enchanting and timeless appeal of The Very Hungry Caterpillar to life for today’s generation of little fans, as well as continue the tradition for their parents and siblings,” said brand founder Akin Onal.