Announcer msnbcs your business is sponsored by American Express. Dont do business without it. Announcer your business is sponsored by American Express. Dont do business without it. Hi, everyone. Im jj ramberg and welcome to your business, the show dedicated to helping your growing business. These four actors never imagined entrepreneur would be a role theyd each take on, but then they saw something they simply could not eforgeforget. We sat down with robby patel and Todd Grinnell to talk about the Snack Food Company, this Bar Saves Lives, and how their day job helped get the word out about this snack that is something but subtle about its missio mission. Its in your face. This Los Angelesbased Snack Food Company is anything but subtle about their Mission Statement. The name, first of all, is, i think our biggest calling card. They dont mince word. The name of the company says exactly what theyre trying to do. This bar savves lives. We want to end childhood malnutrition worldwide. Its a
sell. when they first started, these actors knew exactly what their mission would be, but they had zero idea about how to begin. so they started to make calls to people they knew, including fellow performer, robby patel from master of none fame. so ryan devlin is one of my closest friends and he calls me up one night and says, listen, i know you ve done some busy stuff before. todd and i have this idea, i want to talk to you about it. and about two hours later, i had not only given him whatever advice i could think of, but also decided to join the movement. their next call was to another famous friend, kristen bell. we gave it to kristen as well at the same time because we wanted her reaction on it, and she had the same reaction that ravi did, which was, i need to be a part of this. so really from the get-go, it was the four of us. four cofounders with tons of acting experience and lots of passion, but no clue about how
announcer: msnbc s your business is sponsored by american express. don t do business without it. announcer: your business is sponsored by american express. don t do business without it. hi, everyone. i m jj ramberg and welcome to your business, the show dedicated to helping your growing business. these four actors never imagined entrepreneur would be a role they d each take on, but then they saw something they simply could not eforgeforget. we sat down with robby patel and todd grinnell to talk about the snack food company, this bar saves lives, and how their day job helped get the word out about this snack that is something but subtle about its