CSPAN2 Book TV January 7, 2012
the apple co founder dr. lee in his career. >> one is to focus. really keep your focus. the other is empathy. not the perfect word for it but make an emotional connection to the people who are going to buy your product and the fear is not a great word. the word in cute. but it means cast an aura around whatever you do so that the minute steve throughout his career had his own personal name on the patents, packaging of the apple product so when you open up and there was an ipod cradled,...
Source: archive.org