Robert Kozinets News Today

East Carolina University, once attended by MrBeast, YouTube’s highest-paid content creator, is among institutions seeking to serve the growing industry and creating training programs. The highest-paid content creator on YouTube, Jimmy Donaldson, has amassed more than 200 million followers with stunts such as being buried alive and daring people to survive a laser maze. But one challenge has thwarted even Donaldson, whose on-screen name is MrBeast: finding the talent he needs to produce his el...

Institution once attended by MrBeast, YouTube’s highest-paid content creator, among those seeking to serve growing industry

The influencer economy has ballooned into a billion-dollar industry and attracting college graduates who can earn thousands as social media stars.

A new course, Influencer Relations, offered at the University of Southern California is helping students study the steps and psychology of career success on TikTok.

Two social media experts—a law professor and a journalism professor—describe how to bring transparency and accountability to the industry.

Among them, two words: "Twitter court."

One of Elon Musk's stated reasons for purchasing Twitter was to use it to defend the right to free speech. The ability to defend that right, or to abuse it, lies in a specific piece of legislation passed in 1996.

A community college in Ohio is launching a certificate program to teach students to be media influencers. Will the new offering unleash students’ inner Kim Kardashian?

A brand engagement strategy that focuses on people will spark positive experiences, encourage conversations and promote business growth.

Posted on December 11, 2020 | Views: 412 cwebb2020-12-10T21:53:53-08:00 by Robert Kozinets: The word “socialism” has become a trigger word in U.S. politics, with both positive and negative perceptions of it split along party lines… But what does socialism actually mean to Americans? Although surveys can ask individuals for responses to questions, they don’t reveal what people are saying when they talk among themselves. As a social media scholar, I study conversations “in the...