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Transcripts For CSPAN2 Book TV 20130812

hold the fizz, you know, and they relatively cold longer. let me introduce my other books really quickly. this is actually my latest book. not the new edition -- it's a wonderful children's book. you can find them on my website, which my website is my name. this is "jack in the bean soup" which is an elaborate book. this is "uncommon grounds "history of coffee. this is "mirror mirror" a history of mirrors. unbelievely broad ranging and kind of interesting. [laughter] "japan's tipping point" which is rented. i went looking to see if whether they were doing a lot about renewable energy after the fukushima mementdown, and one more -- let's see. victims of memory. it's probably my most important book. it's about the repressed memory of epidemic of the late '80s and early '90s. it's amazing people can come up with things that never happened and remember them very clearly. [laughter] i wanted to open this with a quote from 1985, i presume from you are interested in coca-cola, that you know what happened in 1985. they changed the flavor of coca-cola and the entire world -- [inaudible] [laughter] it's amazing. so i think think of another product that people would have gone so behysteric over. i started the book with the story about the flavor change because it strikes me as being em beliematic. it was a history lesson what they taught the company of what the drink meant too much. it wasn't so much the taste. that was part of it. but what it meant. i'm going read a few letters. the company was kind enough to have a file with some of the letters. i'm a heavy coke drinker. i do not drink coffee, tea, milk, water nothing but coke. i drink coke all day long. i also have a glass or can of coke. always. i have now to try to find something to drink i will tolerate. it will not be new coke. never. [laughter] another changing comb is not -- millions of dollar worth of advertising cannot overcome years of conditions, or in my case generations. the old coke is in my blood. until you bring the old coke back i'm going drink rc. [laughter] i do not drink alcoholic beverages, i don't smoke, i don't chase over women. my only vice has been coke. now you have taken that pleasure from me. [laughter] my dearest coke, you have betrayed me. we went out just last week as so often. when we kiss i knew our love affair was over. it goes on and on. it's amazing. i wanted to start out with that introduction. how in the world did it happen? a drink 99 percent 50s gar water come to representative yek and have so much power in the world? including politics and the environment, and now they're being blamed for the obesity epidemic. how did it happen? i'm going try to take you through a quick march through it. i'm sure i'm not going cover everything anybody wants to hear. make note about questions and i'll try to answer them. coca-cola was invented in 1886 by the gentleman. it's the only known picture of him named john. he was born in 1831, and rural town in georgia. he became a pharmacist. he was a doctor, and he was a patent medicine maker. he was convinced he was going to make the fortune. he made extract of -- globe flower cough super and a number of other patent medicines you have never heard of. he was not a very good businessman. he would make money and give it away. he was also in the civil war, and he was wounded, and i believe that's one of the reasons why he became a morphine addict. which many, many civil war veterans did become. he also had, of course, ready access as a farmist, although it was perfectly legal until 1914. anyway. he became very interested -- he moved to atlanta, the big city of atlanta in 1869. determined to make his fortune. he was sure he had in 1886 two years before he invented coca-cola because he a made drink that was an imitation of the world famous -- you have never heard of van. if you had been alive in 1885 within you would have known all about him. everybody knew attendant. angela was moved to paris and began to make this wine with an infusion of coca leaf. it had a healthy portion of alcohol but cocaine. everybody thought cocaine was a wonder drug including freud. and he had endorsement from the like of queen victoria, frank, thomas edison, and sara burn heart and pope leo xiii loved the stuff. naturally, with such a popular drink many people imitated it including john. he created a drink called french wine coca. and it was very clearly a wine ripoff. in interview with the atlantic constitution he said as much. he said mine is better. i have made a superior product. i want to read you from one of the ads for it because it will give french wine coca -- pardon me. give you a good flavor of the style of advertising. americans are -- i'll try a southern accent. i've been living up north so for long. he was a southern gentleman. americans are the most nervous people in the world. [laughter] all suffering from any nervous complaint we dmoand use the wonderful and delightful remedy. [inaudible] all are inflicted with my -- [inaudible] mental and physical -- [inaudible] it's quickly cured. it's proven that the greatest blessings of the human family nature's [inaudible] lawyers, literary men, merchants, bankers, ladies, and all sedentary employment causes nervous frustration, irregular laity of the stomach, bowl, and kidney -- [inaudible] stimulant will find it invaluable. assure to restore health and happiness. it's the most -- [inaudible] and cure weakness, impolitical impotent sincerity, et. cetera, when other remedies fail. he went on and on and on about the drink. he was selling it like gang busters. sam jones came to town and haves hell fire preacher who convinced everybody that liquor was evil. so atlanta was one of the first cities, fullton county voted go dry. there was a vote in november of 1885. to give people time adjust-going to take effect on july 1st, 1886. john frantically tried to figure out how he could move french wine coca to make the drink. that's what coca-cola is, ladies and gentlemen. [laughter] he kept the coca leaf, he a lot of sugar because it was very bitter with cola nut which he added. it was a very popular new drug that contained caffeine. and he -- this is the formula for coca-cola. the new one i have in the third edition inspect is the reason you should buy the book. have me autograph it tonight. this is the handwriting in frank robinson early partner and when he died two years after inventing it in 1885 frank robinson took the drink. convinced him it would make a for and cure the headache, which it did. and so this is his handwriting. if you look at the coca-cola flavor. doesn't that look familiar it he named coca-cola. which guess why it's named coca-cola? it has cocoa leaf and cola nut. it had cocaine and caffeine. so -- but this nobody ever found the recipe for french wine coca. s there it is. i want to show you what they were. there is real plants. they take these leaves and make fluid extract with it. they do it still in importing it from peru and maywood new jersey. they decocainize it now. they have done it since 1903 coca-cola hasn't had any cocaine. they had a -- [inaudible] they got out in the '20s. this is a cola nut. and i took this picture in 2006, when i was doing research for inside the outbreak in the -- i choose one of these. i bought one from the beautiful young and chewed it and spit it out immediately. it's incredibly bitter. i can see why he added so much sugar. they advertised it to children. this is an 1894 ad. and they advertised it -- this is 1896 calendar, they put it on things you had to look at a lot. they would giveaway free matchbooks, with coke can coca cola logo or calendars. and they early on had very wholesome nice looking young women although this one looks like a little bit stoned. [laughter] and it was a delightful summer and winter beverage. they are trying to sell it in the winter specific for headache, relief. it was at the same time a medicine and a soft drink. and it was served in soda fountain with carbonated water. around this time, frank robinson who in a letter, i believe, as i recall women keep contacting me and stop with the medicinal advertise it as a drink. he began to get the idea and gradually they began to change the advertising. this is one from 1905 two years after they took out the cocaine. they advertise it with little children. as, you know, men, women, and children all healthy and happy and drinking coca-cola. let me mention why they took out the cocaine. cocaine had ban wonder drug in the 1880s but gradually it became clear that it was an -- adingtive drug that was a problem. the reason they really took it out cocoa will was a southern drink. there were rumor that black people were drinking too much coca-cola getting high on the cocaine, raping white women, murdering their bosses. and this was in newspapers they found at the time. i'm quite convince that's one of the reason or the main reason from racism they removed the cocaine from coca-cola. this is another one showing a kind of, you know, rx. it's a prescription for students. and brain workers. it's supposed to make you smarter. as the drink was quite controversial even after they took the cocaine out, the company decided to try to make it a patriotic beverage. you see uncle sam pulling a coke out of the white house soda fountain. it didn't do them any good. this man, whose name is harvey wiley hated coca will. he was kind of like a ralph neighedder of his day. very powerful, very popular. he was the one who got the pure food and drug act passed in 1960. he was the first head of the fda. or what came to be known as the fda, and he got the u.s. government to sue coca-cola in 1911, which almost put them out of business. one of his big complaint was that cafe -- caffeine was an added ingredient they were trying to promote to children. and coke barely survived this lawsuit. if you want -- i hope you'll read the chapter about it. i'm not going to go in to detail here. one of the things that came out they agreed never to show children under the age of 12 drinking coke in an ad again. as far as i know, they never have. here is as harvey in a 1912 good housekeeping article warning the public against the gremlin of nervousness, habit, and -- that's what a coke glass looked like. he wanted to have very wholesome women and no overt sexual appeals more just kind of sexual appeals. this was his bottler in chicago, who showed the prostitute who is very happy and tired and said satisfied underneath. [laughter] you can see the empty coke bottles. he didn't like that. but he took the idea and made the ad from it instead. coke early on realized they should have sports celebrities advertising their drink. robert woodruff who took over the company in 1923, was very good friends with ty cobb, and convince them to buy coke stock in 1919 when it went public, and it was the basis of his fortune as it should been the basis of my fortune and father's fortune who is sitting in the front row here because my father's father jb was the pharmacist in little five points and bought coca-cola stock in 1919 but sold it a few years later for what he thought was a good profit in order to build a house. [laughter] unfortunate. this is an ad from 1922 showing the relatively new at that time skirt bottle or the contour bottle. what happened was coke had a contest in 1915, to select a bottle that people would recognize a blind man would recognize in the dark or, you know, -- [laughter] that anybody would know would was coke. the reason they did it was not for advertise but legal purposes. they wanted to sue people who were imitating them. they wanted not to be able to imitated. so that's how the classic bottle was created. by the way, the bottling began in 1899 in a big way when these two lawyers went to them and said we want to tboatle. he said i don't want it bottled. it's not a good product. the top blows off. i'll give you guys the rights to tboalgt across the united states, but you have to use my my sur -- numerous lawsuit came out. you'll have to read the book to find out when they were. during the depression era, robert worked with an ad man named archie lee. between them, nay came up with some of the best and most classic coke advertising ever. robert said no more defensive ads, we're not going say it's not bad for you. and we're not going worry about the fact government sued us and the army banned it from army bases in 1970. we're going say it's a wholesome product and it's wonderful kind of affordable luxury. during the depression, this was a great thing, you know, for only 5 cents you could give yourself a little pause that refreshes. that was this wonderful adline that archie lee that came up. it became someone ?an mouse with cloak. that would be good. here is a serving tray, again, stuff you look at or use all the time. it they were good at doing this. this is a norman rockwell picture of wholesome freckled boy drinking coke. he looks close being under 12, but i don't think he is. this was during a time when the united states was urbanizing quickly, and even then coke was heart attackenning back to a mythical past. very good at doing that, still very good at doing that. they couldn't show children drinking it, but they sure did want to get children to drink their drink from an early age and to become loyal and literally addicted to it. so who better to represent the drink than santa claus? this ad is a wonderful artist. i perform him to norman rockwell painted the santa claus started in 1931 they are still going on, as you know. and it really defined the way we think of santa claus. up until them some were fat and jolly and addressed in red. some were gaunt and tal and wore green. foafer more, santa would look like this and prefer coke. when i was growing up, he a cute coke santa claus by the fireplace. remember that? with a tiny coke? mom and dad, would you stand up? just far moment. [applause] [applause] my dad made part of the living making display rack. he introduced me to many people when i was first writing the book. during world world war ii, which is beyond comprehension. they -- when pearl harbor happened, robert woodruff said we'll provide a coke for the fighting men no matter where they are in the world for only a nickel. no matter thatch costs u. it was a great patriotic gesture. it was a brilliant marketing move. as a result coke was deemed a central morale booster for the droop -- troops. they sent coke men overseas dressed in army uniforms with to on the shoulder hood for technical observer. it was a civilian who was essential to the war effort. most did things like fixing airplane. these guys set up coke-64. bottling plants behind the lines to give to the troops. and it really was a morale booster. again, i have all the letters, i won't read to you now. they are in the book what it meant to people to gate coke. in the middle of warfare in the trenches. it set them up after the war with, you know, everybody knew coke was g.i. drink. pepsi was screaming bloody murder. they didn't get the same treatment. i thought it was a funny ad by a cartoon by bill. congratulations, you're the 100th soldier who posed with that bottle of coke. you can drink it. [laughter] at the same time, that coke was the big patriotic drink, it's amazing he had become the patriotic drink after the u.s. government had sued them. not that long ago thirty years or so before. it was very popular inside nazi germany. this is a 1937 cover of coke news. in 1938, i found that max kite, the head of coke in germany and had a little mustache like hitler was leading -- while there was a coke logo next a huge swastica. it was shocking. now max was not a nazi himself. he had to go along to get along. for him, it was coke for everything. he actually almost was sent to a concentration camp himself because he refused to nationalize it. but he came up during the war with fan ta. a drink called fanta. it wasn't a fruit drink. it was left over of the left over. the company used that when they went to fruit drinks. after the war, coca-cola was launched for international expansion, this is a cover from "time" magazine from 1950, love that. coke had become a symbol of the american way of life for good and bad. the communists spread all of these rumor that it turned your hair white overnight and made you impotent and it was awful for you. coke piers -- persevered. i have a chapter in the book called "coke columnization "and the communists which i found interesting. coke was good at doing advertising on the radio. when television came along they jumped on too. they sponsored ozy and harriet to drink coke with little ricky doing so also. at the same time, they -- robert woodruff did not like change. he didn't want to change from the one drink, one size, one price. it was six and a half ounce bottle for a nickel. that's all there was. coke -- pepsi had come along during the depression, and put pepsi in twelve ounce old beer bottles. and they had a little jingle that said, you know, pepsi cola hits the spot. twelve full ounces that's a lot. twice as much for a nickel too, pepsi cola is a drink for you. they got an image of being a low-quality drink for cheep people. it sold a lot of pepsi. and coke refused to match them and was above them all forest fire years nobody at coca-cola would say the word pepsi. you would say the p-word. you wouldn't name them. finally they broke down and matched them ounce for ounce and came out with king size coke and sprite and with fanta and tab, the first hideous diet drink. i don't want to offend people. many people loved it. everybody likes something and they become used to it even if it tastes like kerosene. [laughter] so coke had never addressed a huge market. the african-american market was very big for coke cola. but they only showed black people in ads as domestic servant and throughout the' 20s and' 30s. here in the 1950 they show sugar ray robinson. the ad was in ebony, or another publication for black. they had separate but unequal ads. it wasn't until the 1960 they were basically forced by the civil rights movement to not only show blacks and their ads, this was a real thing ad. but also incredible story in the book of charlie bottom the first black sales rep that coke had. what they went through together as a team in the 1960 with death threat and people dumping foods in the lap when they tried eat together in restaurant. martin luther king won the nobel peace prize, you will go to the dinner in honor of martin luther king. when he was killed in 1968, coca-cola helped to pay for the funeral and make sure that atlanta didn't blow up the way the rest of the country was. but it's been an interesting thing. it's a racial decision lawsuit not long ago that coca-cola finally settled. but there have been rational issues right along. the real thing campaign i think it was brilliant. they wanted to appeal to hippies, they wanted to appeal to the old generation, at the same time, and the hippies were looking for authentic things, you know, they wanted to their thing and be real in term of authentic. this ad managed to appeal to them as well as the authentic thing meaning it's also not pepsi, et. cetera. and then in 19 71 as part of the real thing campaign this iconic commercial, which we know so well. in which these -- they lip sync to the group new seekers. who sang the song. but it's a very moving ad. and it shows everybody holding coca-cola as if it were a tallas man of peace. the world would be at peace if everybody drank coke. it seems absurd. i kind of think that is fry in a way. -- true in the way. at the end of the book i talk about the power of capitalism to coke country want to see people at war. you can't sell very much coca-cola if people killing each other. and so in many ways, they have tried to keep the world at peace. they were very much involved with the transition to power from white apartheid south africa to tell me -- nelson mandela in a good way. anyway, we know that commercial. let me see. ♪ i like to teach the world to sing in perfect arm -- harmony ♪ >> thank you. [laughter] there was a commercial from 1979, that is also absolutely wonderful. somebody said he looked like a fellow when he was turned around and said hey kid and threw the sweaty jersey after the kid said mr. green, mr. green, i think you're the best ever. i found out in my research they made him do 18 takes and that he threw up after. [laughter] and then they use the first take. [laughter] the poor guy. so here is 1985, which i've already talked about. are we are tow was a brilliant ceo who to coke from cuba. because of castro, and he worked for coca-cola in cuba before castro nationalized the business. he came in and said there are no sacred formula. there are no sacred -- nobody considers that he meant it. but coke had been losing market share to pepsi for twenty years. they had great ads. what was a matter? they had this annoying pepsi challenge, and they decided, well, we're going change it and make it change better. they did about 51% of people preferred the taste of new coke to pepsi. the other 49% was almost burned down the country. [laughter] so for three months, there was these huge protest and they finally brought back coke classic. and then it reminded people of what coke meant to them. and the same drink losing market share has been gaining market share ever since. so much so many people think it was a hoax that coke intended do this. let me tell you, they did not intend to do it. i'm going jump to -- i need to finish things. this is an fraud the killer coke campaign, it was launched in 2003. a guy named ray rogers, who is a long time union activist started this. now within the fact is that there were union members in coca-cola bottling plabt -- plant in columbia that were murdered in the 1990s. the question is did the coca-cola bottler -- was the coca-cola bottler in collusion with the para military group that committed the murder. i think it's entirely possible they were. it's difficult prove it. i doubt anyone in atlanta had anything to do with it. on the other hand, the company has always, you know, said, well, those are the bottlers. that's not us. but the fact is the bottlers can't do business unless you sell them this concentrate or the syrup. it was a huge campaign, which is still going on. they tried to a lawsuit, which got thrown out of court eventually. but this is the kind of thing that coca-cola absolutely hates for very good reason. but it also has made them going pay attention to a lot of human rights allegations around the world, i think which is a good thing they have begun to pay more attention. let me say i think coca-cola is essentially a pretty good company in many ways. every major corporation does awful things. coca-cola is held accountable in a way that many companies aren't because this image it's the perfect drink to protest. because you can protest them. my boot is not an anticoca-cola book. it's not prococa-cola book. it's a very-well researched book that offers you the fact as i came to know them on both sides of the issue. for instance, they were accused in india, quite recently, of depleting water table. now india has terrible water problems. but 98% of the problems come from the very poor way they irrigate, and they do agricultural coke, some of the bottlerring plant they shouldn't have put them -- they contributed to also depleting the water table. but it's a hard blame entirely for this. say that will have now gone replenish with the water with rain water harvesting under the guy who came in 2004 as the ceo. they began to focus on water issues around the world. for instance, when i went to kenya, as part of the research for inside the outbreak. cbc is doing something called the safe water system, which teaches people to put dilute bleach in containers and then they have narrow top you can't stick your hand in to dip anything out and repollute it. low and behold there was coke paying for the program in elementary school. that was heartening to me. so i take the allegations seriously. in this particular case, i think they perceive more blame than they deserve. coca-cola has been having -- have you used these free style machines they are kind of cool. you can go and choose different things. this is part of coca-cola trying to be more interact with the advertising, and with their marketing. they want to involve consumers. they had a hidden camera when they were testing this someplace in atlanta. they caught a woman who kissed the side of the machine. [laughter] that was quite funny. but you can sort of mix and match here in a modern version of what they used to call the suicide at the soda fountain. -- is from ireland originally grew up a in large measure in south africa and antiapartheid activist when he was a student. and he brought back him to be the sort of second in command and when he retired in 2008 as the ceo, he took over. he's a turkish-american. his father was the ambassador to the united states and many ore countries as he was growing up. his father was one of the people who saved juice during the holocaust from being accept to the gas chambers. so this is very much a coke man. delivering the first case of coca-cola in burma. leaving only -- last year leaving only cuba and north korea as places where you cannot legally buy coke. you can buy it on the black market anyway. coca-cola is the world's most largely distributed product. it's probably the second known word on earth after the word okay. i don't know if that's still true or not. [laughter] it has huge amount of money flowing in. it has really good profit margin. it has given huge amount of money to good causes particularly here in the city of atlanta, but they also have given a lot of money to the world wildlife fund, to aids prevention, and fleement africa because they are the largest single private employer in africa. and a number of other things you probably don't know about. now, they have been blamed for the obesity epidemic, they have reacted this year by coming out with ads saying we're part of the solution. not the problem. and some of that rings quite hollow to me. for instance, they say look, we reduced how much sugary soft drink and calories we give to children in school. they were basically forced out of schools in 2006. so now they are bragging about it. but they do offer about a quarter of their products now are low-cal rei or no-calorie. it's good business because sugar soft drinks peaked in 1988. they have been dwindling down. they came out recently with coke zero which is aimed primarily at men who don't like to say is a drink is a diet drink. it use the real coca-cola formula, where as diet coke doesn't. i think at some point in the future, the combine sales of diet coke and coke zero will surpass regular coke. so, but, and, you know, a 12 ounce can of coke has nine teaspoon of sugar or high-fructose corn super, -- syrup. they should be held accountable not for the entire obesity epidemic but trying to encourage people to drink a huge amount of the sugar-laden soda. the thing i wish they would do. i'm glad they are supporting exercise programs, and -- i'm glad they're paying attention to the issue. i wish they would not spend millions of dollars through the american beverage association to fight tax on soda. i think they should embrace that because, you know, until they put high taxes on cigarettes, you know, you preach to people until you are blue in the face. but preaching doesn't make people change their behavior, money makes people change their behavior. so, you know, -- this is a controversial thing say even among nutritionist. i think we should have higher taxes on sugary beverages because it will reduce the consumption. to beat one of the most serious complex issues. i applaud them for doing that. they are right. they now offer something like 3,500 drinks around the world. this was a company that offered one drink in one size until 1955. they have done that in large measure by buying a lot of other companies. they spent $4 billion to $4.1 billion to buy victim water. they are not that being good at creating new cries. they have a section of people who just look at new drink and try to find the next winner so they can buy it. the future for coke and other soft drink companies is china. where they have formed business partnership with the chinese government, and the chinese government has committed many human right abuses including right before the 2008 olympics which coke paid for the torch run. they cracked down hand on [inaudible] that was a huge issue a few years ago. so there's a lot of politics involved. i want to mention one other thing. coke has been involved with getting various presidents elected beginning most notably with eisenhower who is a great buddy of robert woodruff, and then when jimmy carter was running for president coke was helpful to him. carter, when he was governor, called coke his state department because when he went to a foreign country, he could ask the coke people for the lo down on the politics and everything else. they would know better than anybody else. i thought i would mention that since i'm here. at the carter center. with that, i think i will turn it off and thank you very much for your attention this long. [applause] we have time for about ten or fifteen minutes. raise your hand and ask your question. begin there. >> you mentioned that coke zero had the original coke flavoring as opposed to diet coke, which does not. can you address why diet coke has more caffeine than coke zero? why more caffeine? >> look at the can. >> i didn't know that. >> he coke zero has 34 as does the drink you are drinking. >> i have no idea why. why? >> i think to keep the skinny folks jittery. [laughter] that could well be the case. [laughter] >> see, i don't know everything about coca-cola. my question is two weeks ago i toured the corporate headquarter of coke. it's weird seeing their version of what coke is and more unbiased version. i had a couple of comment. they gave me some of the fact and maybe you knew it, maybe you know or don't know. is on the "times" article with the world with coke, they originally wanted robert woodruff to be on the cover but he didn't want to be. that's why they put the symbol and then, the other one is for the free style machine you can't buy them. it's more of renting them from coca-cola. that's also another thing. with the high-tech technology. >> right. you have to rent -- they don't call them vending machines. they call them soda fountain. you are absolutely right that robert woodruff refriewzed. robert was known as mr. mr. anonmouse. he didn't want attention. he didn't want people asking him for money. nobody knows woodruff twhawnt happy about it. but let me clarify something. you did not take a tour of the corporate headquarter. you took a tour of the world of coca-cola museum. is that right? >> you really did get to go to the corporate headquarter? at north avenue. i'm impressed. the world of coca-cola museum, as you know, also, every time i go there i ask the guide whether coca-cola ever had cocaine in it. they always tell me no. [laughter] it hasn't had any in so long. i can't see why they can't -- yeah, that sounds like fascinating tour you had. very recently i learned read that the person who actually combined the syrup with the carbon dioxide was then a guy named -- [inaudible] i confirmed that with a member of the family. that's the first time i've ever heard that. have you heard that? >> he was the one that ran the soda fountain in 1886. he would be the first person who mixed it together with carbonated water. that's absolutely true. there's a myth that coca-cola was accidentally mixed with carbon ated water. it was intended to be mixed with it from right along. that's what he did. carbonated drinks came out of this tradition of thinking that water at spa is naturally carbonated water were good for you. then joseph priestly in the late 1800 figured how to artificially carbonate things. that's why a lot of the soda fountain were in pharmacy because it was supposed to be good for you. i've traveled around internationally a lot, i found that every country i've been to, the coke tastes a little bit different. does that have to do with the water? or do they change the formula a little bit depending on the audience, i guess? >> coke is proud of the fact have a uniform product in the world. they would dispute what you said. i think the main difference is cane sugar. they put real sugar in coca-cola in many countries in the world, they don't do that in the united states because we have protective tariff. so high high-fructose corn sewer sewer people will pay a lot of money for the coke imported from mexico. it's possible that there are other differences. i'm not aware of them. >> i have a political question. i think coke is a pretty good company in the united states. is that because many of us knead back better company. the time when you couldn't buy a bottling company in i have been working for coke in the last ten years in brazil where they made the largest investment in brazil. [inaudible] but africans and the brazil towbt advance in coca-cola. we have been trying to tell them the fallacy of that. i hope it doesn't -- [inaudible] >> this is joe beastly, i believe? >> that's correct. >> you have been an activist trying to get coca-cola to behave i.t. in term of racial issues for quite some time; is that correct? >> absolutely. all over the world. [inaudible] change the market they have tremendous problem in africa. [inaudible] they only ship coca-cola outside of africa. nibble the information age that's going blow up on them. we want to help them. we like coca-cola. we want to help them be a better company. i hope they listen. >> they make a big deal out of the fact africa, particularly, they have the little drink stands that sell few things besides coca-cola, and they really do help many people to make living. that's true. nonetheless, the big bucks are being made by the shareholders. and that's not the africans. we cautioned about it to restructure themselves. i hope will heed -- we are still in the helping mode. we don't want to get a mode where we start litigating again like in brazil, which i think is a distinct possibility that i'm talking to lawyers that we sued coke for -- [inaudible] yes. i recall that. i wrote about that. i do not know about brazil. let me talk to you after the event, please. >> all right. >> thank you. >> i found your presentation fascinating. i'm actually a coca-cola employee. i'll be having my anniversary as a coke below next month. two very small corrections to a couple of things you said. first of all, actually, i agree with you about coke wanting to have a known product and a something that when you get a coke anywhere in the world, you know what you're going get. we modify it somewhat for local tastes. coke in mexico will be a little bit sweeter than somewhere else that you go in the world that also uses sugar. same sweetener. the local taste preference is a little bit different. >> there you go. the woman -- >> second, you can get coca-cola in cuba. i have been there twice and have been able to purchase it without problem. the difference is that it is sold by our mexican independent bottler. and so you can't have direct, you know, there's no direct relationship with any kind of commerce that goes on in cuba, but certainly mexico has very good relations with cuba, and -- >> you don't have to buy it in the black market? >> no. it's ?raibl restaurants. not necessarily where local goes. it's excite expensive with respect to the local economy. for a tourists that are there, it's -- >> no problem. >> it's very easy to find. >> i wonder if that's true in north korea. [laughter] >> thank you. i'm relieved those are the only two things i got wrong. thank you. i understand there are people that have seen the original formula of coca-cola, i mean, not the original but the present formula for coca-cola. one being -- [inaudible] of atlanta so that he could pass on judgment whether coca-cola was kosher for pass over. that has been a legend here in atlanta, and i know that coca-cola sells coke for pass over that orthodox jews consume. it has -- >> [inaudible] let me interrupt you for a second. rabbi was the [inaudible] who did the rabbi verify that coke was kosher in the 1930s. it was important coke that he do so. they did not give him the formula. they gave him the ingredient. they didn't -- it's an important distinction. i looked through his papers very carefully. and pretty sure about this. they did change the formula because of him. they had glycerin made from animal fat and changed that and something else too. let mention one of the things really interested. i said coke was doing well inside in the city germany. a german competitor who put out something came over to the united and went on a tour of coca-cola bottling plant in new york and swooped up some bottle caps that had the kosher sign on them. brought them back to germany, and made huge stink about how coca-cola was this jewish drink inside germany. i want to ask you also, i'm a shareholder in coke. since i retired i go to the annual meetings and hold them in atlanta. and do you comment in your book about the old networking among the directors where it's self-perpetuating? now they are beginning to get newer blood, but it's still ab old boy networking. i wonder if you comment on that? >> well, i commented on that they have rather elderly board of directors, and there's been a lot of comment about that. but that's about as far as i went. i went to the annual meeting last year, i didn't go to the one this year. it was interesting. the one last year, the killer coke people had this coordinated thing of point of order -- did they do that this year? [inaudible] [laughter] what is coke's relationship with emery and georgia tech university? well, i don't know as much about georgia tech. i know that i know stretching back to -- [inaudible] who gave a million dollars to emery at oxford to help them move to atlanta, and then robert woodruff game huge amount. millions and millions to emery so, you know, emery has been known as coca-cola university. i don't know as much about georgia tech. you can probably tell me. >> i know that the architect, robert smith, did the original georgia tech campus. >> that would make sense. they are all near each other. thank you. >> let's do two more questions. [inaudible] two more questions. >> first of all, fortunately if anyone cares, i find that you can get cob cola with sugar at kroge in the etd knick it's a $1 a bottle. was there any thought of keeping the new coke and the classic coke or once they brought the classic back the demand for new coke, which was supposed to replicate pepsi just died out? >> well, first let my say they kept both of them for some time. they refused to admit that new coke was a failure. he drank new coke himself. he said this is the real coca-cola, and we have just brought back coke classic for the few misguided people who prefer it. [laughter] in fact, it did not do well. i thought what you were going ask which was an interesting question did they consider keeping the old coke and coming out with the new coke in the first place. they considered that. they quickly rejected it because that would have split their market. it would have had two coke can cola which was inconceivable to them. it was possible that pepsi would have surpassed, you know, one or the other of them to be the best selling soft drink in the country. now, by the way, pepsi the third-best selling soft drink in the country. coca-cola is number one and diet coke is number two. [applause] [laughter] >> last question here. yes, i know that santa has quit smoking cigarettes in the hands at least, i was wondering for there's any progress on an that reducing his coke intake and lose some weight? [laughter] >> that's a brilliant ad. twont -- santa drinking coke zero and slimming down. [laughter] i think they're on to something. perhaps you will take this back to the company. [laughter] yeah, thank you very much. [applause] i think you'll agree it's a fascinating even. if you haven't already gotten the copy. i encourage you to get one. mark will be signing them in the lobby. let's give mark a round of applause. [applause] .. >> [inaudible conversations] >> she's right there, too. it's about time. [laughter] >> thank you. it's a great turnout. it's nice to see you. >> we are not going to see you otherwise. >> thank you. >> what a great crowd. >> there is a big flying to buy the book. i thought i did and now i'm realizing probably not. >> i had a different kinds of events. [inaudible conversations] >> the first 1i think that's why we start with the turnout. >> okay. great to see you. >> i work here at edelman. thank you so much for coming out to support a good friend, eric and his work. the bush administration have the privilege of running the white house web site, so i also -- every morning we started with a blank slate whether it was tests or video or what have you but i always told him it was like the day the house how the story of the george w. bush presidency. it was good to see so many former colleagues in the room to host the event tonight. with that i would like to introduce the former chief of staff mrs. laura bischoff. [applause] >> good morning everyone. thanks for coming. this has been an incredible turn out. in fact, as you know, he was on fox news has one of his interviews. i went on facebook and i said when are you going to do your party in washington? and he responded like that. would you be willing to host it? [laughter] >> immediately. >> thank you so much for hosting us here at edelman and brian mccormick and all the coasts that are here. i don't want to start with names because i will forget all of 30 of you that were willing to support this and also your book. so we thank you so much for doing that. we know that we had an incredible turn out. we could sit about 200 people and we have responses as you know for the waiting list. so, we know we've run out of books. i was just told, however, we were told there was possible. you can still order the book and these are bookplates. they are nice and big and beautiful and they will go on the page he's signing. he is still signing tonight. you can take your book, and will be in your book. we don't want you to wait anymore. the books are selling off like crazy everywhere that the are on sale. we are so proud of you come all of the photographers that for on the staff that support us as well for eight years. so we congratulate you and look at this incredible turn out. >> yes, it's great. thank you. [applause] >> especially though waiting outside, please if you can get to the refreshments, you guys earn it. there's a year and a wine and we have had one wonderful sponsors with the wine and rebecca that supported us with the beer that is here. so thank you for making it possible for us to enjoy a lovely evening. thank you. [applause] first of all i want to thank david for hosting the event and it's overwhelming to see everyone here. most of all, anita, for responding. i'm so glad i got message from you. [laughter] wonderful. i can't thank you enough to do this for me i really appreciate and i never thought something like this could happen to someone like me, an ordinary guy. but all of you out there, especially the folks that worked in the administration i need to change you all because you helped me with my success and i want to thank you from the bottom of my heart. i'm overwhelmed and what i would like to do, which i am more comfortable behind the camera then in front of the camera -- i would like to show you some photos. a little presentation. what i decided to do is to take a favorite photograph from each chapter because one of the questions i get a lot is what is your favorite show? i will pick a favorite photo from each chapter starting with chapter 1. this chapter is called the beginning to get a lot of you that no president bush know how timely she is and we know how timely he is because he started his meetings online or early, typically early. this is a great illustration. this picture was made the first week of the administration. and obviously the vp is in sync with the president, which is great. >> chapter 2. this chapter is called life in the bubble. by the way, this isn't representative of the relationship with the president and mrs. bush. don't get me in trouble here. let me set the stage. this is inside buckingham palace and they are actually clowning around for the camera for me. this really helps show the president had a great sense of humor. buckingham palace is like the white house but bigger, as you can see. [laughter] chapter 3 is called family. whenever the two presidents were together for me it was like a magical moment. first of all, you have the history. the only second son of a president to become president coming and one of the first things i learned is whenever you say mr. president around them, they both turnaround. so i refer to them as president 41 and president 43. chapter four, the western white house. this is probably one of my favorite photographs in the book and this is an illustration of the president on the ranch, product xm and something you probably can't see that he is sitting on his lap and i think that we will all miss him. >> chapter 5 is on 9/11. this moment here is critical and you might notice the clock on the wall. it's around 9:25. and the president was so focused on gathering information, gathering his thoughts were preparing for a statement to the country and to the world. and at this moment on the television they were replaying the video of the second tower getting hit and that horrific image of the fireball. and we haven't seen it at this stage in times of than dan bartlett awarded every one of the stage and the president turned around and saw that terrific image burned into everyone's memory. chapter six, war president. this moment in terms of intensity is probably obviously 9/11 was off the charts. but this was the moment after the president decided to commit the troops to iraq. he made that in the situation room just moments earlier before this moment. and i photographed the beginning of the meeting and i photographed the president walking along the south lawn. and i noticed that he was very emotional. and i knew something was big. i didn't know exactly what was happening. so you can see the weight of the decision and the president actually spoke to me right after i made this picture. and he said are you interested in history and all i could say is yes, sir. he said the pictures are very important. the one in the situation room and on the south lawn. as he said that out of the corner of my eye secretary defense rumsfeld and vice president cheney came out of the office and the president walked over to greet them and they were deciding on the timing of the start of the war. chapter seven. i traveled to nearly 70 countries that president bush and on this trip, i believe this was 2007. the president traveled to kosovo and there was a small town and he was the first american president to visit that country and you can see they are very happy to see them and it's a unique moment the only time i've seen this many hands on the president, i am sure the secret service you can see agent there. [laughter] >> the final chapter is called sprint to the finish. this is a moment the president leaves the oval office for the very last time john reid 20, 2009. i was there eight years earlier today the president walked through that door for the first time. through the years i always wondered what would that moment be like. i thought it would be emotional, i thought there would be crying and hugging the there was very simple. the president of round-the-clock called and walked out without turning backup. [applause] again i want to thank all of you for coming here and i want to give a special thanks to mary diamond. [applause] who has really been a dynamo and about me so much press. she is awesome. anyway, thank you. and again for coming out. [applause] on book tv from much money if anniversary stanley kurtz discusses "spreading the wealth: how obama is robbing the suburbs to pay for the cities" this is about half an hour. >> speaker stanley kurtz. she's going to talk on spreading the wealth. he's a senior fellow at the ethics and public policy center and an adjunct fellow with the institute with a special-interest in america's cultural war. she writes on family, feminism, homosexuality, affirmative action and campus political correctness. she helped publish a book entitled radical and chief which was exposing obama's lost years that nobody knows

Transcripts For CSPAN2 Book TV 20130817

hold the fizz and they stay relatively cold water. let me introduce my other books really quickly. this is my latest book, not the new edition of polk, silly cedi, wonderful children's book. you and find all of these on my website which my website is my name, mark pendergrast.com. this is jack and the bean soup, an elaborate joke book. this is uncommon ground, history of coffee, inside the outbreak about disease detectives at the cdc and there are several cia officers in the audience, this is a mirror mirror, a history of mirrors, unbelievably broad ranging but kind of interesting. japan's tipping point which is recent. i went looking to see if they were doing a lot about renewable energy after the fukushima meltdown. and one more thing, victims of memory is probably my most important book. it is about the repressed memory epidemic of the late 80s and nearly 90s when it is amazing people come up with things that never happened and remember them very clearly. i wanted to open this with a quote from 1985. if you are interested in coca-cola, you know what happened in 1985 from. they changed the flavor of coca-cola and the entire world went insane. it is really amazing. i can't think of another product people had gone so berserk over and i started with a story about the flavor change because it is so emblematic. it was a history lesson that the public, the coca-cola company of what the drink meant to them and wasn't so much, but what it meant. the company was kind enough to let me have a file with some of the letters people wrote to the 1985. i am very heavy coke drinker. i do not drink coffee or anything but coke. always had a glass or can of coke, always. now to try to find a drink that you will tolerate. it will not be new coke, never. another letter. changing polk is like breaking the american dream like not selling hot dogs at a ball game. millions of dollars of advertising cannot overcome years of conditioning for generations, the old coke is in my blood. until you bring the old coke back i will drink r c. i do not drink alcoholic beverages. i don't smoke or chase other women. my only place has been polk, you have taken the pleasure from me. my dearest coke, you have betrayed me. we went out last week as we have often, i knew our love affair was over and it goes on and on. it is amazing. i wanted to start out with that introduction. the question is how in the world did that happen? how did a drink which is 99% sugar water come to represent the united states of america to many people and come to mean so much and have so much power in the world including politics, the environment, now they are being blamed for the obesity epidemic? how did this happen? i.t. will give you a quick march through this and probably won't cover everything everybody wants to hear some make little notes about questions you want answered and i will try to answer them. coca-cola was invented in the 1886 by this gentleman, this is the only known picture of him named john pemberton born in 1831 in their rural town in georgia. he became a pharmacist. he was a doctor and he was a patent medicine maker. he was convinced he was going to make his fortune. in made extract of stalin gm and blow flower cough syrup and other patent medicines which you would have never heard of. he was not a very good businessman. he would make money and given away. he was also in the civil war and he was wounded and i believe that is one of the reasons he became a morphine addict which many civil war veterans did become. he also had ready access as of pharmacist although it was perfectly legal until 1914 any way. he became very interested, he moved to atlanta, the big city of atlanta in 1869 the tournament to make his fortune and he was sure he had it in 1884 two years before he invented coca-cola because he made a drink that was an imitation of this world famous van mary any but if you had been alive in 1885 you would have known all about it. everybody knew about it. angelo maryannie moved to corsica and began to make this wine with an infusion of coca leaf. it had a good healthy portion not only of alcohol but cocaine. everybody thought cocaine was a wonder drug in the 1880s including sigmund freud and he had endorsements from queen victoria, thomas edison, sarah bernhardt and pope leo xiii. so naturally with such a popular drink, many people indicated it. including john pemberton. recreated drink called french wine coca, very clearly a rip-off and in interviews with the atlanta constitution he said as much but he said mine is better. i have made a superior product and i want to read you from one of the ads because french wine coca, give you a good flavor of his style of advertising. americans, i will try a southern accent. i have been living of the north along with won't be very good. he was a southern gentleman. americans are the most nervous people in the world. all who are suffering for many nervous complaints we commend to use the wonderful and delightful remedy french wine coca. infallible the curing all who are afflicted with any nerve trouble, physical exhaustion or chronic wasting disease, gastric irritability, constipation, headache, quickly cured by coca wine. it is the greatest blessing to the human family, god's best gift in medicine, clergymen, lawyers, literary men, merchants, bankers, ladies and all his sedentary employment causes nervous frustration, irregularities and stomach, bowls and kidneys require a delightful stimulant will fine wine coca in valuable. asia restored to health and happiness, coca is the most wonderful in the greater of the sexual organs and will cure seminole weakness, impotence and so on when all other remedies fell. you went on and on about this drink and he was selling it like gangbusters one guess what happened? sam jones came to town, he was the hellfire preacher who convinced everybody that liquor was evil. so atlanta was one of the first city's that voted to go dry. there was a vote in november of 1885 and to give people time to adjust to this he was going to take effect on july 1st, 1886, so john pemberton frantically tried to to figure out how to modify french one coca to make it his temperance drink. that is what coca is, ladies and gentlemen. he kept the coca leaf. added a lot of rover -- it was very bitter with cola which he had also, kola nut was a very popular new drug that contained caffeine, this is the formula for coca-cola, the new one, the reason you should buy this book and have me autograph that. handwriting of frank robinson who was pemberton's early part. frank robinson took the drink, convinced him it would make his fortune and cure is headaches. this is his handwriting, does that look familiar? he rode out the famous script, he named coca-cola which guess why it is named coca-cola? has polk the wheat and kola nut, the printable drug ingredients so it had cocaine and caffeine. nobody ever found the recipe for french wine coca and there it is. i wanted to show you what these were, these are real plants, this is what it looks like, they make fluid extract of cocoa with the. and importing it from peru in new jersey but be cocaine, they did that since 1903, coca-cola has not had any cocaine in the 20s. i took this picture in 2006 researching inside the outbreaks, and bought one promote beautiful woman. and spit it out immediately, incredibly bitter and that is why he added so much sugar to a. they advertise it to children. this is in 1894, and in 1896 calendar, they put it on things you had to look at a lot. they would give away free matchbooks with coca-cola logo on it or mirrors, japanese fans or calendars, and early on they had very wholesome, nice looking young women although this one looks a little bit stoned. it was a delightful summer and winter beverage. >> tried to sell expensive effort headache relief. at the same time a medicine and a soft drink and it was served in soda fountains with carbonated water, and around this time frank robinson wrote in a letter, i believe, said women keep contacting me and saying would you please stop with vote medicinal advertising? just advertise it as a delicious and refreshing drink because we don't want to feel like we are sick to drink it. he began to get that idea and gradually over the next few years they began to change the advertising. this is one from 1905, two years before they took out the cocaine and they are still advertising it with little children. as men, women, and children, healthy and happy and drinking coca-cola. let me just mention why they took out the cocaine. cocaine had been a wonder drug in the 1880s but gradually it became clear it was an addictive drug that was a real problem. the reason they took it out was coca-cola was a very southern drink and there were rumors that black people were drinking too much coca-cola, getting high on the cocaine, raping a white woman, murdering their bosses, this was a newspaper that i found at the time. i am quite convinced one of the reasons, one of the main reasons was from racism, that they removed the cocaine from coca-cola. this is another one showing a prescription for students, brain workers, supposed to make you smarter. as the drink was quite controversial even after they took the cocaine out, the company decided to try to make a patriotic beverage. here you see uncle sam pulling polk out of the white house soda fountain. it didn't do them any good. this man whose name is harvey wiley, hated coca-cola and he was kind of the ralph nader of his day. very powerful, very popular. he was the one who got the pure food and drug act passed in 1906 and was the first head of the fda or what came to be known as the fda. he got the u.s. government to sue coca-cola in 1911 which almost put them out of business and one of his big complaints was caffeine was an added deleterious ingredient that they were trying to promote to children and polk barely survived this lawsuit. i hope you will read the whole chapter about it. i hope you won't go into detail here but one of the things that came out is they agreed never to show children under the age of 12 drinking coca-cola in an ad again and as far as i know they never have. here is harvey wiley in 1912 good housekeeping article warning the public against the gremlins of nervousness, habit and in digestion in coca-cola. that is what a coke class looked like. isaac handler always wanted to have a very wholesome women and no overt sexual appeals, kind of sexual appeals. this was his bottler in chicago who showed this prostitute who is very happy and tired and says satisfied underneath and you conceive the empty coke bottle. he didn't like that but took the idea and made that ad from it instead. polk early coke early on realiz should have sports celebrities. they convinced him to buy stock, and it was a basin of cobb's's fortune as it should have been in the basis of my fortune and my father's fortune who is sitting in the front row because my father's father was the pharmacist and he bought coca-cola stock in 1919 but sold it a few years later for what he thought was a good profit to build a house. unfortunate. this is an ad from the 1922, showing the relatively new at that time model, the contour bottle. what happened is coke had a contest in 1915 to select a bottle that people would recognize a blind man would recognize in the dark, that anybody would know was coca-cola. the reason they did this was not for advertising but legal purposes. they wanted to sue people imitating them and wanted not to be able to be imitated. so that is how this classic model was created. the bottling began in 89 denying in of big way when these two chattanooga lawyers went and said we want to bottle it and i don't want it bottles, it is not a good product, the top keeps blowing off, bottles blow up. i will give you guys the rights to bottle it across the united states, and you have to use my syrup. that created this incredible franchise bottling system and also created tension between the bottlers and the company forever more. numerous lawsuits came out of that and you need to read the book to find out what they were. during the depression era robert woodruff worked with an ad man named archie lee and between them they came up with some of the best and most classic coca-cola advertising ever. robert woodruff said no more defensive and the. we won't say it is not bad for you. and we are not going to worry about the fact that the government sued us and the army banned it from army bases in 1907. we just say it is a wholesome product and the wonderful affordable luxury and during the depression, this was a great thing. for only $0.05 give yourself a little pause that refresheses, that was the at line, so it became synonymous with coca-cola and here are these wholesome duties that if you like coca-cola they will like you too obviously, that would be good. here is a serving tray again, stuff you look at use all the time, they were good at doing this. this is a norman rockwell picture, wholesome trickle faced boy drinking coke. he looks awful close to being under 12 but i don't think he is. this is during the time the united states was urbanizing quickly and even then coke was harkening back to what mythical pasts. very good at doing that. they couldn't show children drinking it but they sure did want to get children to drink their drink from an early age and to become loyal to it and literally addicted to it. so who better to represent their drinks and santa claus? this ad, a wonderful august i refer him to norman rockwell painted the santa clauses and they're still going on as you know. it really defiant the way we think of santa claus. until that some were fat and jolly and dressed in red but some were gaunt and tall and wore green. forevermore santa would look like this and would prefer coca-cola and when i was growing up we had a cute little coca-cola santa claus by the fireplace. remember that? with a little tiny coca-cola? and mom and dad, would you stand up just for a moment? [applause] >> my dad made part of his living by making display racks for coca-cola and was introducing me to many people when i was first writing the first edition of the book. during world war ii was really, this is just beyond comprehension. they exempted, when pearl harbor happened, robert woodruff said we will provide coca-cola for our fighting men no matter where they are in the world for only a nickel no matter how much it costs us. it was a great patriotic gesture and also a brilliant marketing moves. as a result coca-cola was deemed an essentials moral booster for the troops. they send coca-cola men oversees dressed in army uniforms with t o on eric's shoulders which stood for technical observer, a civilian who was essential to the war effort. most did things like fixing airplanes. these guys set up coca-cola before coca-cola bottling plants behind the lines to give to the troops and it really was a morale booster. i have all these letters i won't read to you now but they are in the book of what it meant to people to get coca-cola in the middle of warfare in the trenches. what this did was to set them up after the war with, everybody knew coke was the g i's drink. pepsi was screaming bloody murder they did not get the same treatment. this was a funny ad by a cartoonist, your the 100th soldier who has posed with that bottle of coca-cola, you can drink it. at the same time that coca-cola was the patriotic drink which it is amazing it had become this big patriotic drink after the u.s. government had sued them not that long ago, 30 years before, it was very popular inside nazi germany. this is a 1937 cover of coca-cola news and in 1938 i found macs, eighth who was the head of coca-cola in germany and have a little mustache like heather was chanting to the fuhrer when there was the coca-cola logo next to a huge swastika. it was really shocking. he was not a nazi himself but he had to go along to get along. i call that chapter coca-cola hubris because for him it was coca-cola over everything and he almost was sent to a concentration camp himself because he refused to nationalize it but he came up during the war with a drink called santa. it wasn't a fruit drink. was leftovers of leftovers but that is what the company used later on when they decided to go into fruit drinks, they decided to use that name. after 0 more coca-cola was launched for international expansion. this is a cover from time magazine from 1950. love that american way of life. coke became a symbol of the american way of life for good or bad. communists spread rumors that it turn your hair white overnight, made you impotent, that it was awful for you. nonetheless, coke persevered. was almost banned in france, winemakers did not want it. i have a whole chapter in the book called coke colonization and the communists which i found interesting. coke was gutted doing advertising on radio and when television came along they jumped on board and sponsored ozzie and harriet, the perfect american family to drink coca-cola with little ricky doing so also. at the same time robert woodruff did not like change. he didn't want to change from the one drink one size one price. was a 6 ounce bottle for a nickel and that is all there was. pepsi had come along during the depression and the pepsi in 12 rounds old beer bottles and they had a little jingle that said pepsi-cola hits the spot, 12 full ounces, that's a lot, twice as much for nickel too, pepsi-cola is the drink for you. pepsi got an image of being a low-quality drink for cheap people. but it sold a lot of pepsi and coke refused to match them and was sort of above the mall. nobody at coca-cola would say the word pepsi, the imitator or the competitor, with an deegan name them. finally they broke down and came out with king size coke and finally came out with sprite and santana and tabs, there first. diet drink, i don't want to offend people, many people loved have the. everybody likes something and they become used to even if it does taste like kerosene. coca-cola never addressed a huge market. african-american market was very big for coca-cola, but they only showed black people as domestic servants throughout the 20s and 30s and in the 1950s they showed sugar ray robinson but this ad was in albany, another publication, so they had separate but unequal adds. wasn't until the 1960s when they were forced by the civil rights movement to not only show blacks in their ads. this was the real thing add but also an incredible story in the book of charlie bottoms and charlie bloom, the first black sales rep that coke had and what they went through together as a team in the 1960s with death threats and people dumping food in their laps when they tried to eat together in restaurants. to coca-cola's credit robert woodruff was the one who said to atlanta businessmen when martin luther king won the nobel peace prize in 1964, you will go to the dinner in honor of martin luther king and when he was killed in 1968 coca-cola helped to pay for the funeral and make sure atlanta didn't blow up the way the rest of the country was. it has been an interesting thing, there was a racial discrimination lawsuit not long ago at all that coca-cola finally settles, but there had been racial issues right along. the real thing campaign i think was brilliant. they wanted to appeal to hippies and they wanted to appeal to the old generation at the same time and the hippies were looking for authentic fingers. they wanted to do their thing and to be real in terms of authentic. this that managed to appeal to them as well as this is the authentic ring meaning this is not pepsi, etc.. in 1971 as part of the real thing campaign they did this iconic commercial we know so well in which they lips sync to the group the new seekers who sang the song. a very moving ahead and it shows everybody holding coca-cola as if it were a man of peace, the world's when only be it peace if everybody would drink coca-cola. seems absurd but i kind of think that is true in a way. at the end of the book i talk about the power of capitalism to, you know, coca-cola doesn't want to see people at war. you can still very much coca-cola if people killing each other. .. >> there's also absolutely wonderful, somebody said that he looked like a fellow when he turned around and said, hey, kid, and threw his sweaty jersey to him after the kid said, mr. green, mr. green, i think you're the best ever. but i found out if my research that today made him do 18 takes and that he threw up after the sixth. [laughter] and then they used the first take. [laughter] the poor guy. so here is 1985 which i've already talked about. roberto was a brilliant ceo who came to coke from cuba because of castro, and he had worked for coca-cola in cuba before castro nationalized the business. and he came in the, and is he said there are no sacred formulas, there are no sacred cows, and nobody ever considered that he really meant it. but coke had been losing market share to pepsi for 20 years, and they'd had great ads, and what was the matter? and they had this annoying pepsi challenge, and they decided, well, we're going to change it and make it taste better than pepsi, and they did. about 51% of people preferred the taste of new coke to pepsi. the other 49% was almost burned down the country. [laughter] so for three months there were these huge protests, and they finally brought back coke classic. and then it reminded people of what coke meant to them, and the same drink that had been losing market share has been gaining market share, basically, ever since. so much so that many people believe this was a hoax that coke intended to do this. let me tell you, they did not intend to do it. i'm going to jump to, because i need to finish things. this is an ad there the killer coke campaign that was launched in 2003, a guy named ray rogers who is a longtime union activist started this. now, the fact is that there were union members in coca-cola bottling plants in colombia who were murdered in the 1990s. and the question is, did the coca-cola bottler, was the coca-cola bottler in collusion with the paramilitary groups who committed these murders. i think it's entirely possible that they were. it's difficult to prove this one way or the other. i very much doubt that anyone in atlanta had anything to do with it. on the other hand, the cane has always, you know, said -- the company has always said, well, you know, those are the bottlers, that's not us. but the fact is, the bottlers can't do business unless you sell them the concentrate or the syrup or whatever you want to call it. so this was a huge campaign which is still going on. they tried to do a lawsuit which got thrown out of court eventually. but this is the kind of thing that coca-cola absolutely hates for very good reason. but it also has made them begin to pay attention to a lot of human rights allegations around the world which i think is a good thing that they've begun to pay more attention to them. but let me say i think that coca-cola is, essentially, a pretty good company in, many ways. every major corporation does awful things. coca-cola is held accountable in a way that many companies aren't because it is this image drink, you know? it's the perfect drink for people to protest because you can protest them. so my book is not an anti-coca-cola book, it's not a pro-coca-cola book. it is a very well researched book that offers you the facts as i came to know them on both sides of the issue. for instance, they were accused in india, quite recently, of depleting the water table. now, india has terrible water problems. but 98% of those problems come from the very poor way that they irrigate and that they do agriculture. coca-cola, some of their bottling plants they shouldn't have put them where they put them in areas with bad drought, and they did contribute to also depleting the water table, but it's a little hard to blame them entirely for this. and they have now begun to replenish the water with rain water harvesting under neville usdale who came in in 2004 as the ceo. they began to focus on water issues around the world. for instance, when i went to kenya as part of the research for "inside the outbreaks," the cdc's doing something called the safe water system which teaches people to put dilute bleach in containers, and then they have narrow tops so you can't stick your hand in to dip anything out and repollute it. well, lo and behold there was coke paying for this program in elementary schools. so that was, that was very heartening to me. so i do take these allegations seriously, but in this particular case i think that they perceive more blame than they deserve. coca-cola has been having -- have you used these freestyle machines, anybody? yeah. they're kind of cool, aren't they? you can go, and you can choose different things. this is part of coca-cola trying to be more interactive with their advertising and with their marketing. they want to involve consumers. i that had -- they had a hidden camera when they were testing this someplace in atlanta, and they caught a woman who kissed the side of the machine -- [laughter] that was quite funny. but you can sort of mix and match here in a modern version of what they used to call the suicide at the sew that fountain. soda fountain. and this is mutar kent who is -- by the way, neville usdale is from ireland originally, grew up in large measure in south africa, was an anti-apartheid activist when he was a student. and he brought back mutar kent to be his sort of second this command, and then when he retired in 2008 as the ceo, mutar kent took over. he's a turkish-american. his father was the ambassador to the united states and to many other countries as kent was growing up. his father was one of the people who saved jews during the holocaust from being sent to the gas chambers. so this is kent who is very much a coca-cola man delivering the first case of coca-cola in myanmar, burma, leaving only -- last year -- leaving only cuba and north korea as places where you cannot legally buy coke. of course, you can buy coke there on the black market anyway. so, i mean, coke coal rah is the world's -- coca-cola is the world's most widely-distributed single product. it is probably the second best known word on earth after the word okay. i don't know if that's still true or not. [laughter] it, it has huge amounts of money flowing in. it has a really good profit margin. it also has given can huge amounts of money to good causes particularly ear in the city of atlanta -- here in the city of atlanta, but be they also have given a lot of money to the world wildlife fund, to aids prevention and treatment in africa because they are the largest single private employer in africa. and and a number of other things that you probably don't know about. now, they have been blamed for the obesity epidemic, and they have reacted this year by coming out with ads saying we're part of the solution, not the problem. and and some of that rings quite hollow to me. for instance, they say, look, we've reduced how much sugary soft drinks and calories we give to children in schools. well, that's because they were basically forced out of schools in 2006. so now they're bragging about it. but they do offer about a quarter of their products now are low-calorie or no-calorie. and, again, this is good business because sugary soft drinks peaked in 1998 in terms of per capita consumption in the united states, and they've been dipped canning down -- dwindling down. they came out recently with coke zero which is aimed primarily at men who don't like to say a drink is a diet drink. and it uses the real coca-cola formula whereas diet coke doesn't. i think at some point in the future the combined sales of diet coke and coke zero will surpass regular coca-cola. so, but -- and, you know, a 12 ounce can of coca-cola has nine teaspoons of sugar in it or, well, high fructose corn high-fructose corn syrup in this country, that's a lot of sugar. so they should be held accountable not for the entire obesity epidemicking but for trying to encourage people to drink a huge amount of these sugar-laden sodas. the thing that i wish they would do and i'm very glad that they're supporting exercise programs and that they're -- i'm glad that they're paying attention to this issue. i wish they would not spend be millions of dollars through the american beverage association to fight taxes on soda. i think that they should embrace that, because, you know, until they put high taxes on cigarettes, you know, you can preach to people til you're blue in the face. but preaching doesn't make people change their behavior. money makes people change their behavior. so i -- and this is a controversial thing to say even among nutritionists, but i think that we should have higher taxes on sugary beverages because it will reduce the consumption. but they're not likely to agree with me. this is from the company web site from january of this year announcing their efforts to beat one of the most serious, complex issues of this generation, obesity, and i applaud them for doing that, and they're right. they now offer something like 3,500 drinks around the world. this is a company that offered one drink in one side until 1955. and they've done that in large measure by buying a lot of other companies. like they spent $4 billion, $4.1 billion to buy glasso which makes vitamin water last year. they're not that nimble in creating new drinks, but they have a section of people who just look at new drinks and try to find the next winner so they can buy it. the future for coca-cola and for other soft drink companies is china. where they have formed business partnerships with the chinese government, and the chinese government has committed many human rights abuses including right before the 2008 olympics in beijing which coca-cola paid for the olympic torch run. they cracked down hard on tibet, and that was a huge issue just a few years ago. so there's a lot of politics involved. oh, i wanted to mention one other thing about politics. coca-cola has been involved with getting various presidents elected beginning most those my with eisenhower who was a great buddy of robert woodruff. and then when jimmy carter was running for president, coca-cola was very helpful to him. and carter, when he was the governor, called coca-cola his state department because when he went to a foreign country, he could ask the coca-cola people for the lowdown on the politics and everything else, and they would know it better than anybody else. i thought i would mention that since i'm here. [laughter] at the carter center. and with that, i think i will turn this off and thank you very much for your attention in this long. [applause] >> we have time for about 10 or 15 minutes' worth of questions. please, raise your hand and wait for the microphones and then ask your question. why don't we begin right there. >> you'd mentioned that coke zero had the original coke flavoring as opposed to diet coke which does not. can you address why diet coke has more caffeine than coke zero? >> why it has more caffeine than coke zero? >> look at the can. >> i did not know that. >> diet coke has 46 milligrams per 12-ounce can, coke zero has 34 as does the drink you're drinking. >> uh-huh. i have no idea why. why do you think that would be in. >> i think it's to keep the skinny folks jittery. [laughter] >> that could well be the case. [laughter] see? i don't know everything about coca-cola. >> my question is, um, i just two weeks ago i toured the corporate headquarters of coca-cola, so it's weird seeing their version of what coca-cola is and more of an unbiased version. and i kind of had a couple comments, because they gave me some of the facts, and maybe you though or maybe you don't know is that on that "times" article when it had the world with coca-cola, they originally wanted robert woodruff to be on the cover, but he didn't want to be x that's why they didn't put the symbol. and the other one is for the freestyle machines and all of the modern machines, you can't actually buy them, but it's her of renting them from coca-cola. so like with their high technology. >> right. they don't even call them vending machines, they call them soda fountains. you're absolutely right that robert woodruff refused -- you know, robert woodruff was known as mr. anonymous. he didn't really like attention. and he didn't want to be on the cover of "time." and he didn't want people cupping him for -- dunning him for money either. so when ralph mcgill wrote ab article called the millionaire nobody knows, woodruff wasn't that happy about it. but let me just clarify something. you did not take a tour of the corporate headquarters. you took a tour of the world of coca-cola museum. is that right? >> [inaudible] >> oh, you really did get to go to the corporate headquarters? [laughter] at north avenue? whoa, i'm impressed. the world of coca-cola museum, as you know also, every time i go there i ask the guide whether coca-cola ever had cocape in it -- cocaine in it, and they always tell me no. [laughter] you know, it hasn't had any in so long, you know, i don't see why they can't to that. but, yeah, that sounds like a fascinating tour you had. >> just very recently i learned, i read that the person who actually combined the syrup with the carbon dioxide was a guy named venable connected to the snow mountain venables, ask i confirmed that with a member of the family. that's the first time i'd ever heard that. have you heard about that? >> willis venable ran the pharmacy in 1886, so he would be the first person who mixed it together with carbonated water, that's absolutely true. there is a myth that coca-cola was accidentally mixed with cash cash -- carbonated water, but it was intended to be mixed with it right along, and that's what venable did. and is, you know, carbonated drinks came out of this tradition of thinking that waters at spas, naturally carbonated waters were good for you, and then jost priestly in the -- jost priestly in the late 1700s figureed out how to artificially carbonate things. and that's why a lot of the soda fountains were in pharmacies, was because it was supposed to be good for you. >> i've traveled around internationally a lot, and i've found that every country i've been to the coke tastes a little bit different. does it have to do with the water, or do they change the formula a little bit depending on the audience, i guess? >> coca-cola is very proud of the fact that they have a uniform product anywhere in the world, and they would dispute what you just said. however, i think that the main difference is cane sugar. they put real sugar in coca-cola in countries in the world. they don't do that in the united states because we have a protect i tariff. so high-fructose corn syrup is cheaper. so there's a whole kind of gourmet coca-cola imported from mexico that people will pay a lot of money for now. but it's possible that there are other differences. i'm not aware of them. >> this is a political question. i think coca-cola's a pretty good company in the united states, and it's that way because many of us made it become a better company because of a time when, you know, you couldn't buy a bottling company if you were an african-american. but i've been working with coca-cola for the last ten years in brazil where they've head their largest investment in the world. and as you may know, brazil is about 50/50 african and 50% caucasian. but africans in brazil are not afforded opportunities to advance in coca-cola. and we've been trying to tell them the fallacy of that. and i hope it don't blow up on them with the world cup and to olympics heading to brazil as we speak. >> and this is joe beasley, i believe. >> that's correct. >> and you've been an activist trying to get coca-cola to behave itself in terms of racial issues for quite some time, is that correct? >> absolutely. all over the world. and i think unless coca-cola changes its africa market, they're going to have tremendous problems in because most of the ownership -- and coke is a great growth product in africa. but the ownership of coca-cola africa is outside of africa. and i believe in the information age that's going to kind of blow up on them. we want to help them. we like coca-cola. we want to help them be a better company, and i hope they'll listen. >> what do you think of -- they make a big deal of the fact that in africa paragraph particularly they have these little drink stands that sell a few things besides coca-cola and that they really do help many people to make a living. >> well, that's true, but nonetheless, the big bucks are being made by the shareholders. >> uh-huh. >> and the shareholders are not the africans. and we've cautioned coke about that, to restructure themselves. so i hope they will heed -- we're still in the helping mode. we don't want to get in the mode where we start litigating again like in brazil which i think is a distinct possibility. i'm talking to some of the same lawyers that we sued coke for $192 million judgment as you'll recall in 19 -- >> this is for the racial discrimination lawsuit. >> yes, yes. >> in the united states. >> yes. >> i recall that. i wrote about that. i do not know about brazil, so let me talk to you after this event, please. >> all right. >> thank you. >> i found your presentation fascinating. i'm actually a coca-cola employee, i'll be having my 30th anniversary as a coke employee next month, and so two very small corrections to a couple things that you said. first of all, actually agree with you about coke always wanting to have kind of a known product and a, something that when you get a coke anywhere in the world, you know what you're going to get. but we do actually modify it somewhat for local tastes. so coke in mexico will be a little bit sweeter than somewhere else that you go in the world that also uses sugar, same sweetener, but the local tates preference is a little bit different. >> well, there you go. so the woman was correct. >> second factoid is that you can get coca-cola in cuba, i've been there twice and have been able to purchase it without problem. the difference is that it is sold by our mexican independent bottler, and so you can't have direct, you know, there's no direct relationship with any kind of commerce that goes on in cuba. but certainly, mexico has very good relations with cuba -- >> so you don't have to buy it on the black market. >> no, it's available in restaurants pretty much. not messily only where locals go, it's quite expensive with respect to the local economy, but for tourists -- >> it's no problem. >> it's very easy to find. >> i wonder if that's true in north korea. >> that may -- [laughter] >> well, thank you. i'm relieved that those are the only two things that you noted that i got wrong. thank you. >> i understand that there are people that have seen the original formula of coca-cola. i mean, not the original, but the present formula for coca-cola, and one of them being rabbi tobias getthen of atlanta so that he could pass on judgment whether or not coca-cola was kosher for passover. that has been a legend here in atlanta, and i do know that coca-cola sells coke for passover that orthodox jews do consume. >> i do know about this. i -- let me, let me interrupt you a second. the rabbi was the one who did verify that coke was kosher in the 1930s, and it was very important to coke that he do so. they did not give him the formula. they gave him the ingredients. they didn't -- it's an important distinction. i looked through his papers very carefully. and i'm pretty sure about this. they did change the formula because of him. they had glycerin made from animal fat, and they changed that, and they changed something else too. let me mention one other thing that's really interesting. i said coca-cola was doing well inside nazi germany during the 1930s. a german competitor who put up something called africola came to the united states and went on a tour of a bottling plant in new york, and he swooped up some bottle caps that had the coacher sign on them, brought them pack to germany and -- back to germany and made huge stink about how coca-cola was this jewish drink inside germany. >> i wanted to ask you also, i'm a shareholder in coca-cola, and and since i retired i go to the annual meetings since they hold them in atlanta. and do you comment many your book about the -- in your book about the old boy network amongst the directors where it's self-we pep waiting? -- perpetuating? i mean, now tear beginning to get some newer blood, but it's still an old boy network. >> yeah. >> and i wonder if you'd comment on that. >> well, i commented on that they have a rather elderly board be of directors and that there's been a lot of comment about that. but that's about as far as i went. i went to the annual meeting last year. i didn't go to the one this year. it was interesting. the one last year, the killer coke people had this coordinated thing of point of order to, you lie. point of order, you lie. did they do that this year? >> yes. [laughter] >> what's coke's relationship with emery and georgia tech universities? >> well, i don't know as much about georgia the tech, but i do know that, you know, stretching back to asa candler who gave a million dollars to emery at oxford to help them move to atlanta and then robert woodruff gave a huge amount, millions and millions, to emery so that, you know, emery has always been known as coca-cola university. i don't know as much about georgia tech. you could probably tell me. >> i know that the architect, robert smith, who did the original coca-cola bottling company buildings also did the original georgia tech campus. >> well, that would make sense because they're all right near each other. yeah. thank you. >> let's do two more questions. >> two more questions. >> first of all, fortunately, if anyone cares, i find that you can get coca-cola with sugar at kroger this their ethnic, and it's only a dollar a bottle. otherwise, was there any taught of keeping the new coke and the classic coke, or once they brought the classic back, the new -- the demand for new coke, which was supposed to replicate pepsi, just died out? >> uh-huh. well, first, let me say they did keep both of them for quite some time. roberto absolutely refused to admit that new coke was a failure or that -- he kept, he drank new coke himself, and he said this is the real coca-cola, and we've just brought back coke classic for the few misguided people who prefer it. [laughter] but, in fact, it did not do well. i thought what you were going to ask, which is an interesting question, is did they consider keeping the old coke and coming out with new coke in the first place x they did consider that. but they quickly rejected it because that would have split their market, it would have had two coca-colas which was inconceivable to them, and it was quite possible that pepsi would have surpassed, you know, one or the other of them to be the best selling soft drink in the country. now, by the way, pepsi is the third best selling soft drink in the country. coca-cola is number one and diet coke is number two. [laughter] so last question here. >> yes. i know that santa has quit smoking cigarettes -- [laughter] in ads at least. i was wondering if there's any progress on santa reducing his coke intake -- [laughter] and losing some weight. [laughter] >> that's a brilliant idea. i think -- wouldn't that make a great ad campaign? santa drinking coke zero and slimming down? [laughter] i think, i think you're on to something. perhaps you will take this back to the company. [laughter] yeah, so thank you very much. i believe that's about it. [applause] >> i think you'll agree it's been a fascinating evening. if you have not already got a copy of the book, i encourage you to get one. mark's going to be signing them in the lobby. please join us. let's give mark a round of applause. thanks very much. [applause] >> thank you very much. >> i'll see you out there then. thank you. [inaudible conversations] >> you watching -- you're watching booktv, nonfiction authors and books every weekend on c-span2. >> now on booktv from the 20th annual eagle forum collegiate summit, james antle discusses his book, "devouring freedom: can wig -- big government be stopped?" >> this morning talking about the dangers of centralized control and an overreaching government and how what a profound effect it can have on

Transcripts For CSPAN3 History Of The Coca-Cola Company 20140712

their research. this years conference was held in atlanta. about 2000 historians attended. >> bart elmore is a professor at the university of alabama and author of the book "citizen coke ." explain the title. >> it's kind of a funny story. originally "citizen kane," one of thought about the title of the book, and it was all about the problems of american capitalism. though this book is about coke, i was really interested in thinking about how coke was a lens into some of the environmental problems with 20 century -- 20th century american capitalist growth. so i felt it was kind of a catchy title, plays with in a way "citizen kane," which deals with the history of business in the united states. in the interest of full disclosure, i grew up in coke country in atlanta, and i had gone to a school that had been funded heavily by coke money in the south side of atlanta. so i was sitting there saying, "coke has been a good citizen in my life, and one of the things that they promote today is the idea of corporate citizenship, saw wanted to delve into that in the book and say, "are they good citizens?" when we look at the environmental footprint of the company, do they end up looking like a good citizen or like the perhaps has had some pretty big costs that we have not seen in the past. >> you said we are here in atlanta. visibility is everywhere. take us back to the origins of the product. how was it developed? >> it is a bizarre story, stranger than fiction. it started literally a couple of blocks from where we are sitting a guy named john pemberton. grew up in columbus, georgia. he was a pharmacist. he was down on his luck. he had suffered a series of during the civil war, and he had stomach ailments and pains, and he starts taking morphine to deal with these problems. todually, he became addicted morphine. around the 1880's, he became interested in this new drug that became very popular, cocaine. it may sound strange now, but he was thinking, "wouldn't it be cool if this new drug could help me maybe get off this morphine addiction?" though coke would hate this to be the story of its origination, he copied this drink that was very popular in france at the time called zin mariani. people loved this drink because of his basically bordeaux wine mixed with cocaine. it was cocaine-laced wine. sigmund freud was drinking and in the 1870's. pope leo xiii was drinking in the 1870's. ulysses s. grant was drinking it. --pemberton creates is creates this drink that is actually a wine laced with cocaine. originally, you think coke is actually discuss -- actually this cocaine-laced wine. the problem was prohibition in the south is taking hold in the 1880's. cities are beginning to ban our hall. so he is forced to remove the carbonatedce it with water, and you have coca-cola in 1886. you have him try to deal with his addiction to morphine, and finding this drink that he thought he could copy. >> if you had a coke in 18841880 five and had one today, could you taste the difference? >> first of all, he would have had cocaine in the original coca-cola. folks who surmise that maybe four six-on citrix of coca-cola, you would have noticed some kind of noticeable singling or numbness from the cocaine in the drink, so cocaine was taken out in 1903. it also had more caffeine. this idea that the secret formula has been around forever -- caffeine concentrations have fluctuated wildly. you also -- you almost would have had almost double the caffeine content that you have in the drink today. all these things would have changed. also the sugar content is different. today, you have high fructose .orn syrup then, it would have been all sugar and more of it. tasted aou would have slightly different product. wasuring this time period, it regulated? was the government involved in the development of this product? >> one of the things that is interesting in the book is the close relationship between coke .nd the government at first, the problem with coca-cola was not the cocaine. it was the caffeine. that was what the government was concerned about. there was a very serious trial that took place beginning in 1911 led by the bureau of chemistry. bureau -- the director of the bureau of chemistry saying that the caffeine in coca-cola is processed, made in factories and put in the product to try to a in american public. the trial went on for years. coke was really concerned. as the government came down hard on them, would they have to close up shop? .ltimately, they win that case takes several years to do so. this was a real triumph for coke, to prove that processed caffeine added to beverages is a safe thing to consume. atlanta, thee in organization of american historians. give us a sense of coke in atlanta and how it has changed and eve auld over the years and its impact on this city and region. >> having grown up here, one of the things i always like to note -- because there are things in the book that i guess are surprising about some of the things they have done around the world environmentally that are maybe not so good. where coca-cola has had a series of bottling plants in some very arid regions of the country. in some of the regions, these plants have been extracting so much water that they have been in some ways affecting the water table in these regions, so there have been a lot of allocations -- allegations because -- that coke should close these plants. there are some rough stories in the book. but i grew up realizing that there was a lot of charitable good produced by coke. you see this city had been built around coke money. the university was given one of the largest grants at the time to a university by robert brother who ran the company for a long time. my high school, my education was paid for in a lot of ways by coke money. you could talk to almost any atlanta citizen, and they would say the woodruff arts center -- hasome way, coke charity affected their lives. in so many ways, academic institutions, the arts, you name it -- coke has really built this city. its rise was really during the industrial revolution. some called it the gilded age. this city was not alone. detroit, new york, chicago, seeing tremendous growth and development. >> absolutely. i think what was different about coke, and i think this goes to the heart of what i was writing andt, is unlike u.s. steel unlike maybe these other -- the sugar trucks in these big vertically integrated in priors, coke was very different. it chose not to vertically integrate. what i callsuccess, it secret formula, was not really its recipes, but actually, it's unique or per structure of outsourcing and franchising. what's crazy about coke is by the end of the 19th century, is all over the country. they were in every state in the union. it's the ability to do that through the bottling franchise system that makes coke really unique in terms of the taste -- the pace with which it spread across the country and then, of course, the globe. >> let me ask about the bottling and the so-called new coke, the formula that was the subject of so much attention. >> in the 1980's, 1985. what is really interesting about i trace the ingredients in the book. that is what i'm interested in. a lot of sugar, caffeine, anything. i could have written about every natural flavor, but i do not think that would have fit into the book, so i decided to focus on just one. coca leaves. today, coke is still the single of coca leavesr in the united states. they sell the cocaine to pharmaceutical companies and leave the extract as a flavor profile in the beverage. it is this incredibly secret trade. i went to peru to try to track the story down, and it will goes on. it is a remarkable story. but they have this coca leaf that is this flavoring profile and their drink. you know, they have it, and .obody else can get it it goes back to your story about the public-private partnership. the federal government oversees this trade between coca-cola and coca plant.n other companies have said they want some of it, too, so the federal government said the trade is somewhat restricted. they would allow coke to do it, but they cannot have access to do it as well. it is a really interesting story of a monopoly being formed in many ways through the federal bureau of narcotics to try to regulate this kind of special trade that coke had with these coca farmers. >> so that is the secret ingredient? >> getting back to your question, that would be one of the secret ingredients. what is interesting about new coke is that one of the reasons they are trying to reformulate, they aree reasons trying to reformulate the product is to get rid of this pesky coca leaf issue. this is the 1980's. the war on drugs, reagan is trying to crack down on drug use in the united states. this is something we do not want to have a connection to. nowevidence that we have suggests that they actually took up the coca leaf flavoring but,ct in that new coke, of course, it was an absolute fiasco. people called in hundreds of phone calls to the corporate office saying, "we want our coke back. you killed the real thing." and all this. if they ever thought about removing the coca leaves, there was this reality that they said, "we've got something here with this formula. we should not mess with it. >> some compare that to a botched marketing rollout. >> they really seemed to believe -- they had done all these polls and taste tests, and they seemed to really believe -- some people think it was a gimmick, that they did this to kind of re-create a brand loyalty for the coke formula, but they seemed to really believe that consumers wanted a new thing. at this time, pepsi was doing really well as well, so they were cutting into their market share, and they thought they were going to lose out to pepsi if they did not do something bold. >> when did we start seeing the mass marketing of coca-cola and the advertising campaigns that are now ubiquitous with 20th and now 21st-century branding? >> i would say that the mass marketing stuff is very early on, right after the product is created, he gets in partnership with a guy who gets in partnership with people that are familiar with print, and they begin pushing out tons of promotional campaigns. they actually give away free samples of coke everywhere. they are all about the idea of creating ubiquity and creating access to this product. what is interesting, though, about the mass marketing campaign is originally in the late 19th century, is that it is all about the curative robberies of coca-cola. pitched as a brain tonic. that was its title. strain, worry, nervousness, and any type of anxiety that you would have. what they came to find by the early 1900s is this got them into trouble. by claiming that it had all note properties, it does have all these properties. it also drew the attention of medical experts and these new bureau of chemistry folks who were asking if it was a medicine and how it should be regulated. but you see by the 1920's is them getting away from that, focusing on the pause that refreshes, whatever that means, right? and these catchy phrases that are intentionally designed not to talk about what is really in coke, but to kind of conjure up these feelings of happiness and good feelings that we associate coke with today. >> did the founders -- the scientists who really came up with this product realize in the 1890's what they had created? unfortunatelyton dies in 1891 or 1892, and he never gets to see what coke becomes. when he dies, he is actually running out of money. he does not know that this thing is really going to be such a big hit that it is, and we are not going to have bottling of coke until 1899. i would say that the decision to begin to bottle coke and to spread it via the local capital of all these businessmen around the country is the key to coke's success, and i don't think pemberton foresaw that. >> coca-cola -- where does the name come from? >> coca from the coca leaves in peru.- andas consumed by the incas folks native to peru for centuries. one of the debates that goes on in peru today is about whether name, this name that was of the peruvian people and is now part of this branding. cola is more interesting. cola was originally kola, the comes from west africa, and this was the original source of caffeine for coca-cola. pemberton believed that the kola nut was this new, exotic source of caffeine, and that this would distinguish his product from other caffeinated beverages. the problem with it is when you think about mass marketing, all nuts do not throw around the world, and there was a shortage at that time, so he decided to ultimately source most of his caffeine, via fromnto, of all companies, waste tea leaves, the tea leaves left on tea exchanges, damaged or broken and could not be sold. it was this incredible story of recycling the waste tea leaves left on the floors of t exchanges around the world. that explains why coke was able to get caffeine for dirt cheap prices. >> can you give us a sense of the company today, how many people it employs, its worldwide reach, profits, and revenue? about 200rates in countries worldwide, sells about day,illion servings per which is amazing. when you talk about employment, it's very interesting because again, my book is in part about what they own and whose salaries they really pay. from, asd say that they call them coca-cola associates, whether they be local retailers in a small mom-and-pop store or a bottle or somebody that has some overction to coke, talking 700,000 folks, a lot of people they are actually employing in that way. actually on the payroll of coca-cola, 150,000 -- still a lot. they ended up merging a lot of their bottling enterprises and owning for a short time some of their bottlers. that increased their employment for a long time, but they were the 20 second most profitable company in the united states in most profitable company in the united states. they were the number one brand in the world in 2012. i think they have since been outpaced by apple. we are talking about a product that has massive global reach from alabama to zimbabwe. that was the question i really wanted to answer -- how? this expression of skier patton created by this morphine addict in a basement just two blocks from here in my hometown -- this thisre patent created by morphine addict. >> did you have access to the files? where they open to showing you how the process work? >> no. it was an environmental history of the company that looked at the ingredients. if there's one thing coca-cola does not like talking about, is the secret formula and their secret ingredient. run the beginning, coke did not give me access to the corporate archives, which i fondly drive-by when i come home. but what is amazing is that robert woodruff, who ran the company from the 1920's until stepped's -- he had down, but he was basically considered the boss for all of these years. he donated all of his personal correspondence, correspondence between presidents and executives -- i mean, incredibly rich you -- incredibly rich collection to emory university. story,ble to unravel the going through each ingredient of tracing out the stories of how coke was able to get all the stuff from around the world. >> it's obvious you are excited about this topic. what did you learn that surprised you most? >> i think it of things -- -- i .hink two things one was the story of the coca leaf, the fact that coke still relationshipet with peruvian coca farmers that still overseen by the federal government. that is somewhat unknown by the public, and i think that will be interesting to see what people say when that comes out, that story. the other thing that was really striking to me -- i thought coke did stuff. by that, i mean i thought coke owned all these things. all they really sell is a concentrate. make their they money. it is not and owning bottlers or buying up sugar plantations in cuba, which hershey and other companies did. coke maintained a sleek, lean corporate structure, which most firms we think about on the scale that coke is on, you know, we think is being vertically integrated. i think it was that crazy story of finding the secret formula of the structure of the firm that was really surprising when i got into this project. >> bart elmore, professor of the university of alabama, native of atlanta, and author of the book ke."izen cop appreciate you being with us. >> you are watching american history tv all weekend, every weekend. .ike us on facebook >> we are at the henry a. wallace country life center, which is 50 miles south and west of des moines. this is the birthplace of henry a. wallace. wallace is of iowa consist of three generations. the patriarch was known as fondly as uncle henry, and he was the founder of wallace the farmer magazine. was u.s. secretary of agriculture under woodrow wilson. henry's son was born on this farm in 1888. he went on to become editor of the magazine. he was asked by franklin roosevelt to serve as secretary of agriculture, which he did for eight years. 's41 to 1945, he was roosevelt vice president. as u.s. secretary of agriculture, he is known for the agricultural adjustment act, which was the first time that farmers are asked not to produce. could notpeople believe the things he was proposing regarding that, but up, theyrices went started to listen to him. people still refer to him today secretary of agriculture. >> explore the history and literary life of des moines, iowa, next weekend on c-span2's "booktv" an american history tv on c-span3. dedicatedsed and so not to be made fuzzy i am thinking and stupid labels. thatld remind you extremism in the defense of liberty is no vice. [applause] thank you. thank you. [applause] thank you. [applause] thank you. let me remind you, also, that moderation in the pursuit of justice is no virtue. [applause] >> senator goldwater's acceptance speech at the 1964 republican national convention, this weekend on american history tv's each week, american history tv's series marks the 150th anniversary of the conflict by bringing you lectures, discussions, and battlefield visits. 150 years ago in july of 1864, a confederate army of about 12,000 under the command of general early nearly invaded washington, d.c. next, marc leepson takes us on a tour of battlefields to tell the story of the battle of monocacy, where the confederates were delayed by union forces in their ap

Transcripts For KGO ABC News Good Morning America 20130816

bride-to-be, just hours before she walked down the aisle. and the dramatic save by the emergency dispatcher to get that bride to the church on time. certainly tucked in at home. big morning ahead here. we want to first take you, just north of here, central park. could be our biggest crowd and concert of the summer. i'm just going to own this. "good morning america" will never be cooler than this morning. macklemore and ryan lewis, as the party in the park continues. can't wait for that. >> wearing my thrift shop belt in honor of them. and as you enjoy your coffee this morning, we have a pretty surprising headline for you. it's not going to stop me from taking a sip. but if you are drinking coffee right now, you want to stay around for this new study that says if you drink a few cups a day, you could be cutting your life short. >> jen ashton will be parsing that for us. we're turning to the crisis in egypt. live pictures. protesters in is this streets of cairo. there they are. opposition claiming to be one of rage. a day of rage. already a bloodied and chaotic. killing at least 17. abc's muhammad lila joins us on the phone right now from the street of cairo. >> reporter: this is definitely a day of rage. we were hundred of feet from where gunfire broke out. a building was set on fire. we decided to leave when the fighting began. very dangerous situation. didn't appear to have any affiliation. the city is quickly descending into lawlessness. >> muhammad, be safe. armored personnel carriers in have squared off the area. troops with machine guns standing at the ready at key junctions in is the city. we'll continue to update you. for now, we turn to the rest of the news and lara. wild fires erupting across the west and across the country. a storm front about to drench the southeast with heavy rain. abc's ginger zee working hard. you haven't stopped. >> i have a ton to get through, too. >> focus in on here. not only that stationary front in the southeast doing this, they have had such a wet summer. in charleston, south carolina, that picture was from. now we are have that tropical low over the yucatan peninsula. if it gets its act together, the national hurricane center giving it a 50% chance of becoming a tropical storm. it's going to drench somewhere and add tropical moisture. the path taking it right into southeastern texas. but even then, a piece of moisture slips up into the southeast, adds to that same stationary front that has been inundating everyone from new orleans, tallahassee, charleston up to north and south carolina. anywhere from 3 to 6 inches of rain, that is through the weekend. of course, we're watching tropical storm erin. doesn't look like a threat. you mentioned the wildfires. today's forecast not great. i'll come back with the nation's weather with much more good news. >> thank you so much, ginger. we need to turn right now to amy robach, back with us, to bring us the other top stories of the day. >> good morning, guys. we begin with new revelations overnight about the government's secret surveillance programs. according to documents leaked by edward snowden and obtained by "the washington post," the national security agency broke privacy rules or overstepped its legal bounds thousands of times each year since congress granted it new powers in 2008. in one example, a programming error confused the area code in washington, d.c., 202, for the international dialing code for egypt, 20, resulting in calls from washington being mistakenly intercepted. and also this morning, new concerns about the safety of the nation's nuclear power plants. an investigation requested by the pentagon found all 107 nuclear reactors in america are still vulnerable to a 9/11-style attack, because they're only required to guard against small-scale attacks carried out by five or six people. and two developing stories overseas right now. several strong earthquakes shook new zealand overnight. the strongest, a 6.5 quake sent office workers running for cover. and sent items flying off store shelves. but no serious injuries have been reported. and overnight in japan, a pair of explosions rocked a fireworks festival, leaving more than 50 people injured. it seemed it was fueled by propane gas cylinders. back in this country, a warning for thousands of americans, trying to enjoy the final weeks of summer at our national parks. the warning is about bear attacks. four people have been injured in two separate grizzly attacks. the first attack came in yellowstone national park, where a group of four hikers were charged by a mother grizzly protecting her cub. >> they surprised a grizzly bear, that charged from about 40 feet out. the bear did make contact, biting his thigh and backsides. knocked him down. >> reporter: two hikers were wounded before they could deploy their bear spray. the second attack came just 50 miles away. the victims, two habitat researchers in island park, idaho. >> in both cases, the bears were either startled or cornered. they reacted by charging. and then, taking a bite at an individual and then moving on fast. >> reporter: in the second attack, a man was bitten on his hands. he was able to deploy his bear spray, stopping the attack. >> bears are out, trying to find food, getting ready for the fall. so, it is important that as folks move through the back country, that they make lots of noise and they carry bear spray. >> and this makes four attacks this year in the greater yellowstone area. new details on that u.p.s. cargo plane crash in alabama this week. investigators say they have found no evidence of engine failure. and they say the plane was not on fire before the crash. they hope the black boxes recovered thursday will provide clues as to why the plane was flying so low. and frightening moments in san antonio. police say in the man in the white truck went on a drug-fueled rampage, driving in circles, smashing everything in sight. they say he even pushed a truck through a blockbuster video store. he was arrested a short time later. fortunately, everyone ran away before they were injured in that crash. police in massachusetts have released shocking video of two teenagers, hitching a hide on the back of a tractor-trailer, to avoid morning traffic on a boston highway. no one called 911 on the teens. they eventually hopped off. police are reminding the public, taking such a ride is illegal, not to mention extremely dangerous. no. and finally, we've been told our eat our fruits and our veggies and to exercise. but sometimes, you know what? it's just the genes. a cattle herder in bolivia is 123 years old. yes. he was born in 1890. >> oh, my gosh. >> according to public records. and that makes him the oldest human ever recorded. what's his secret, you ask? he said, i walk a lot. that's all. wow. >> amazing. >> he has 40 grandkids, by the way, and 19 great-grandkids. do you want to live that old? 123? >> sure. to see seven generations of my family, why not? >> i love that. thanks, amy. >> that's remarkable. thank you, amy. we're going to turn to hannah anderson. she made her first public appearance last night since she was rescued in the idaho wilderness. she appeared at a fund-raiser that will help pay for the funerals of her mother and younger brother, all while new details now about her kidnapper continue to come out. abc's ryan owens has more in los angeles. ryan, good morning to you. >> reporter: good morning to you, josh. you're right. this is our first look at hannah since her kidnapping. it was a quick glimpse. but she certainly looked like any other healthy teenage girl, who somehow found the strength to appear publicly, despite everything she's been through. >> back up. >> reporter: hannah anderson was swarmed by cameras as she got out of the car. and rushed inside to thank those who gathered at a hometown restaurant for a fund-raiser. >> she was with all her family. everyone, all her friends. everyone she would want to see after something like this. she is just a soldier. and she handled it like a champ today. >> reporter: the 16-year-old did not want the media inside. her father had this message. >> hannah sends her love. she's doing good, day by day. and we'll just keep moving forward from here. thank you very much. >> reporter: also this morning, three search warrants just released, show kidnapping suspect, james dimaggio, had nothing short of a small arsenal on his property near san diego. >> the items listed in the search warrant clearly tell me that this was premeditated. >> reporter: detectives found ammunition, an arson wire, and several incendiary devices. the documents also reveal investigators believe dimaggio set off two, separate blazes. one in the house where the remains of hannah's 8-year-old brother ethan were found. and one in the garage, where firefighters discovered hannah's mother, christina. next to a crowbar, detectives suspect was the murder weapon. in her online chats, hannah says dimaggio rigged the house to catch fire after she was kidnapped. someone asked, where were you when the fire went off? on the road to idaho, hannah responded. investigators say she didn't even know her mother and brother were dead until she was rescued almost a week later. and according to those search warrants, investigators also found a handwritten note from dimaggio, in what was left of his house. the sheriff's department will not say what it said or if it was directly related to hannah anderson. lara? >> ryan, thank you. and we turn, now, to a surprising headline for all of you possibly enjoying your morning coffee, myself included. a new study says that if you drink more than four cups a day, it might -- it might increase the risk of a sudden death. senior medical contributor dr. jennifer ashton is here to make sense of all of this. and a lot of people, they say, drink three or more cups a day. should we be concerned about this new study? >> first of all, it's important to realize what this study brought up. we might be drinking more than we think. if you drink one of these on your way to work, this could be equivalent to 2 1/2 cups. we might be way over that. to break down the study, we have to go through pros and cons. first of all, big study. they followed people for a long time and worked at various age groups. >> 40,000 people. >> reputable. we like big numbers in medicine. big negative here. this was a study based on observation. it did not show cause and effect. that's very, very important to keep in mind. >> it's also confusing because i feel like, as a broadcaster, we've done stories in the past that say, drink your coffee, there's medical benefits. >> one day, it's one thing. one day, it's another. more studies at this point tip the scale in favor of caffeine. it may reduce the risk of certain types of cancer, like prostate cancer. certain skin cancers. and a study out of harvard this year showed a reduced risk of suicide in people who drink coffee. >> all of that sounds really good. just a case of moderation is key? >> you got it. you hear doctors say that all the time. if you don't have heart problems, blood pressure problems. i will continue to drink my five cups a day, sister. >> cheers. great information from dr. jennifer ashton. we thank you. >> drink them if you've got them. meanwhile, to the wrestling superstar known for making bold moves inside the ring. his name is darren young. he's made a bold move outside that ring, saying he's gay. and in so doing, becoming the first active pro wrestler to come out. and abc's gio benitez is here with this story. gio, good morning to you. >> reporter: good morning, josh. this morning, it's not just what he said but how he said it that's making headlines. it was apparently so spontaneous, it even surprised the reporter whose question led to a historic answer. he's the 6-foot, 239-pound wall of muscle. wwe superstar darren young takes no prisoners in the ring. captivating more than 14 million wrestling fans, tuning in each week. but this morning, it's what the 29-year-old just revealed outside the ring that's making headlines. >> do you think that a gay wrestler could be like successful within the wwe? >> absolutely. look at me. you know? i'm a wwe superstar. and to be honest with you, i'll tell you right now. i'm gay and i'm happy. >> reporter: catching a tmz sports reporter off guard wednesday, young became the first active pro wrestler to announce he's gay. >> if you want to call it coming out -- >> reporter: young is the second athlete to come out this year. in april, nba star jason collins became the first openly-gay athlete to play in a major sport. >> you're going to see other athletes decide, you know what, it's not a big deal. can you get the job done? eventually, that's all that's going to matter. >> reporter: some of young's wwe colleagues are impressed. >> it's a bold statement to make in an industry that's been ruled by machismo over the years. >> darren's a brother. to all of us. >> we're happy for him. >> reporter: young says he hopes he'll inspire others. >> it's very important to me that people understand that someone's sexual preference shouldn't really matter. >> reporter: thursday, he took part in an anti-bullying rally in l.a., sponsored by the wwe. >> you guys are the future. >> reporter: the wwe organization says, it is proud of their eight-year veteran, for being open about his sexuality. saying in a statement, we will continue to support him as a wwe superstar. >> i'm here to please myself. i'm here to be happy. it's very important i'm happy with myself. >> reporter: and young's latest tweet, quotes harvey fierstein saying, never be bullied into silence. accept no one's definition of your life. define yourself. josh? >> courageous stand. thank you for that. we're going to turn to amy once again. you have a tough one. >> this is a really sad story. it's one of the world's greatest daredevils we're talking about. he was killed this week while skydiving in a wingsuit. mark sutton was famous for parachuting into the opening ceremonies of the 2012 olympic games. in london. he was dressed as james bond. the 42-year-old was one of the best in the world. and he thrilled so many with his fantastic jumps. the entire world was captivated when he leapt from a helicopter, dressed as 007, during the olympic opening ceremonies in london last year. >> that's the most memorable entrance. >> reporter: when he wasn't playing bond's stunt double, mark sutton preferred a different kind of suit. >> three, two, one -- see ya. >> reporter: one that left his adrenaline shaken and probably stirred. seen here in these extreme videos posted on his youtube channel, sutton was cheered as one of the world's best wingsuit pilots, darting through canyons and skimming treetops at speeds of 150-mile-per-hour, inches from the ground. the 42-year-old former military officer was known to jump with camera in hand, or on head, hoping to give the world a glimpse of what it's like to fly free like a bird. no motor, just pure grit. >> it's amazing. >> reporter: his quest for adventure took him from angel falls in venezuela. >> how beautiful is this? >> reporter: to the iger mushroom in switzerland. a hot spot for birdmen, if they can make the climb. >> what an incredible view. >> reporter: friend say sutton was brave in situations most of us would find terrifying. when his life suddenly ended on wednesday during a jump in the swiss alps, his jumping buddies, unphased, decided to do what sutton would do. just keep flying. danny boyle, the director of the olympics, is leading tributes to him. and hearts go out to his family and those who loved him. we're certainly inspired by him. >> thanks, amy. weather, now, with ginger zee, who has been in the weather world working diligently. >> and more weather to talk about. this time, severe weather. there were almost 70 severe weather reports. i want to show you what's going happen today. here in the southwest and parts of the plains, not severe necessarily. but strong thunderstorms. gusty winds, some hail. and the friday high temperatures, bringing to 98 at midland. san antonio 98. houston, right there, at 95. you know where it's not that bad and we have to mention? here. it's really nice and going to stay that way all the way through parts of the weekend. 83 in philadelphia. new york city going to be 80 today. a little warmer than we have been. detroit at 77. chicago, you'll round out your workweek around 78. good morning. i'm abc7 news meteorologist mike nicco with your bay area microclimate forecast. you can see the cloud cover this morning. that means we'll have cooler conditions this afternoon because slower sunshine. going to be cool tonight, cloudy, not quite as moist as it has been the last couple mornings. we have a spike of warm temperatures sunday. otherwise, everybody else a little below average, like mid to upper sixty along the coast into san francisco, upper 70s around the bay, even the 80s >> now, we told you the southeast was soaked and really quite cool. look at atlanta, only 73. there's an excessive heat warning that goes out for phoenix through the weekend. 109 today. even hotter as we start to go into your saturday and sunday. something to keep in mind, if you're going to be out there in phoenix. >> wow. those poor people in phoenix. we feel your pain. >> all right, ginger. thank you so much. everybody, coming up here on "good morning america," the judge behind bars and charged with trying to frame his romantic rival in a bizarre love triangle. also ahead, bride has her wedding dress stolen on the biggest of days. calls 911 and gets all the help she needs. the dispatcher's own wedding dress. they meet face-to-face for the first time. >> i love that story. what do they say? something old, something new, something borrowed and something blue. and one of "american idol's" biggest stars. his extraordinary confession about how he's surviving right now. and macklemore, ryan lewis, central park. we're cool today, folks. ♪ ♪ the only thing we have to fear is... . ♪ ♪ orange juice...tomato sauce... can cause acid erosion. the enamel starts to wear down. and you can't grow your enamel back. my dentist recommended that i use pronamel. because it helps to strengthen the enamel 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(announcer) answer the call of the grill with new friskies grillers, full of meaty tenders and crunchy bites. for our so slimming jeans. meet our instantly slimming, secretly shaping dresses, skirts and pants. slim, smooth, flatter. the so slimming collection. only at chico's and chicos.com. ♪ ♪ good morning. i'm kristen sze. there are damages on northbound 680. let's check with leyla gulen for a slightly improving situation. >> slightly is the operative word. northbound 680 you'll be met with bumper-to-bumper traffic, but the good news is this sigalert is starting to ease up just a little bit. we have one lane open, also the center divider and the right-hand side shoulder. those are letting traffic cars by there, but it's causing enough of a problem southbound as well as you make that commute down towards 84. kristen? >> leyla, thank you. developing news in oakland where police are investigating a double shooting that left one woman dead. it happened just before midnight on 100th avenue near san leandro street east of the airport. a woman was found shot to death inside a car. a man was also shot and take on the a hospital. police are not releasing the victim's identities and are still looking for information that would lead them to a suspect and a motive in the good morning. another mild and moist morning with the humidity up and the temperatures in low to mid-60s in most neighborhoods. upper 50s, san ramon, novato. picture from mt. tam, you can see the tower right there. this is one of those reasons the cloud cover we'll be about 1 to 6 degrees cooler than average today. the cooling sea breeze continues hey, what's going on? this is macklemore. >> and ryan lewis. good morning, america. >> and the hits, they will keep coming, today in the park. that's a raucous crowd out there, enjoying a beautiful mid-august summer day, as the red-hot duo get set to take the stage. and lara raises the roof right here in the studio. >> the ceiling can't hold us, josh. >> no, it can't. >> we got more people on our party bus, getting ready to leave times square. so much excitement. cannot wait to get there with you all. good morning, america. and good morning, central park. >> the street signs are low-hanging. everybody duck up there. >> i almost found out the hard way. >> don't want signs breaking on the commute up to central park. also ahead, he was one of "american idol's" first stars. he has a surprising confession. how justin guarini is surviving today. >> really surprising story there. and i love this story. a wedding dress emergency. the frantic 911 call from an emotional bride. her dress gets stolen literally hours before she's supposed to walk down the aisle. and how the 911 dispatcher saved the day. >> that's a great story. astounding charges leveled against a west virginia judge, accused of repeatedly trying to frame his lover's husband and put him behind bars. prosecutors painting a picture of a man obsessed, a man who would stop at nothing to get, well, his man. abc's rob nelson has the story. >> reporter: as a judge, michael thornsbury put other people behind bars. this morning, prosecutors say that's where he belongs. >> he corrupted the system of justice in mingo county. >> reporter: in a new federal indictment, the west virginia circuit court judge is charged with trying to use his position to frame the husband of the woman he loved. >> the truth will be told. and i'll be acquitted. >> reporter: prosecutors say it all began five years ago, when the judge was having a romantic relationship with his secretary, kim woodruff. when she woke off the affair. thornsbury allegedly hatched several plans to send her husband, robert, to jail. among them, prosecutors say the 57-year-old judge asked a friend to plant drugs under robert woodruff's truck and then ask police to stop and search it. when his friend backed out, he allegedly convinced a state trooper to accuse his romantic rival of stealing scrap metal from his job. the trooper finally agreed and woodruff was charged with the theft. >> i had no idea or would i have dreamed that a judge would have been behind criminal charges being filed on someone who committed no crime. >> reporter: this morning, woodruff's lawyer says dropped charges are not enough. >> my client was arrested improperly. certainly, we will pursue civil actions in the future. >> reporter: a potential civil suit may be the least of his troubles. on thursday, he pleaded not guilty to two charges of conspiracy. this morning, he's out on bond. justice, the saying goes, is blind. but this morning, prosecutors say it was love, not justice, that blinded michael thornsbury, leading a man sworn to uphold the law, they say, to secretly try to break it. for "good morning america," rob nelson, abc news, new york. >> thank you, rob. we're going to bring in abc's chief legal affairs anchor. dan abrams. dan, at 7:34, it's hard to surprise this desk. but, wow. >> this has been going on over five years. you're not just talking about one effort. allegations. but first, the allegation he tries to plant drugs. then, he tries to create this larceny situation. then, later on, this guy gets into a sort of kerfuffle with a couple of people. and the judge allegedly is responsible for getting this guy in trouble. it goes to the point where, he appoints, they say, his business partner to be the foreperson of the grand jury. and the judge is sitting there, writing subpoenas for all to target this romantic rival. it is a crazy, crazy allegation. >> we have a corrupt judge, which is the architect of corruption. five years. if i'm a resident in mingo county, am i not entitled to think at this point, what else could he have done? >> it's interesting because the reason, example, he got to appoint the foreperson of the grand jury is because he's the only circuit county judge there. when that happens, you have the authority to appoint the grand jury foreperson. but look. they would say there's been an in-depth investigation here that a lot has come out. and we'll have to see what happens. >> i think we'll be discussing what happens next. thank you, dan. lara? we move to justin guarini. he had millions of fans and a bright future after finishing second in the very first season of "american idol." but after the spotlight faded, the former heartthrob admits he has had his share of hard times. abc's nick watt has his story. ♪ there are hills and mountains between us ♪ >> reporter: more than 20 million americans watched justin guarini duke it out with kelly clarkson in the first-ever "american idol" final, back in 2002. >> kelly clarkson. >> reporter: clarkson took the crown and is now a megastar. three grammys, $20 million in record sales. ♪ what doesn't kill you makes you stronger ♪ ♪ stronger >> reporter: and justin guarini? in an extraordinary new blog post, he confesses i have spent days skipping meals in order to make sure i have enough, to make sure my children and my wife have enough. what? this is a guy who shared top billing with clarkson in a movie, "from justin to kelly." >> friends of yours? >> no, not exactly. >> reporter: but he says there's not a fan in sight. >> it's very rare for a celebrity to admit that he's in pain. he's not as successful as people imagine. fame and riches do not necessarily go hand in hand. >> reporter: now, a married father of two, guarini writes, there was a time when i could have thrown down cash for a house. now, i rent a home filled with love. reality show fame can be fleeting. anna nardona vanquished justin timberlake on "star search" in 1982. she has worked in a spa. timberlake? he has money to buy suits and ties. as for guarini, now an aspiring actor, it's not all bad news. he's about to play a supporting role in "romeo and juliet" on broadway. alongside orlando bloom. on his blog, guarini says he only triggers dim memories for fans. maybe not anymore. his blog got so much attention, apparently his website crashed. for "good morning america," nick watt, abc news, los angeles. >> and we're wishing him the best. want to turn now to ginger zee, who's in for sam. and, ginger, let's focus on phoenix. >> yes, phoenix. we mentioned it before. they're in excessive heat warnings. it's phoenix for pete's sake. let me show you why. it's not just the high temperatures they're going to have. but also, their overnight lows. they're only going to stay in the 90s. i'm going to start you in the midwest. we'll get there. 79, kansas city. minneapolis, just below 80. it's nice in green bay. chicago's going to get around 78. and i just want to give you an idea of what's happening beyond this. that is phoenix. the numbers, at least the high temperatures, very toasty. 110 tomorrow. sunday, going to stay right there. salt lake city, all the way in the 90s. and minneapolis gets some of this heat eventually. so, it's not going to stay cool, crisp and fall-like for very long. denver, you'll spend the weekend in the 90s, too. here's a look good morning. i'm mike nicco. going to be slightly cooler today everywhere. the cooling trend continues tomorrow. but then look at sunday. >> this weather report brought to you by tempur-pedic. i can't wait for macklemore. i don't know what to do with my myself. >> thanks, ginger. coming up here, a bride's desperate 911 call. is there any other kind of 911 call. her wedding dress was stolen. but the last-minute save from the dispatcher herself. >> it's a good one. and the science of finding that perfect bra. >> oh, good. >> we have a new high-tech way. women are finding the support they need. >> technology. it's technology. >> yeah. high-tech, people. stay with us. >> science. innovation, tempur choice. it features an adjustable support system that can be personalized with a touch of a button. so both of you can get the best sleep possible...together. goodnight love chickens. ...excuse my english, love birds.. chalky... not chalky. temporary... 24 hour. lots of tablets... one pill. you decide. prevent acid with prevacid 24hr. then you'll love lactose-free lactaid® it's 100% real milk that's easy to digest so you can fully enjoy the dairy you love. lactaid®. for 25 years, easy to digest. easy to love. for 25 years, the triple-groove wand combs through for clump-free length. while a potion with strengthening proteins drenches lashes for spellbinding volume. do you believe in magic? 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[ female announcer ] this weekend, get $10 off when you spend $25. come find your first-day look at jcpenney. and we're back, now, at 7:43 with the bride who had a wedding dress stolen just hours before she was getting married. she called 911 for help. and she got some, but not in a way anyone expected. abc's linzie janis is here with this heartwarming story. good morning, linzie. i love this one. >> it's a great story. lara, that help came from the woman who answered the 911 call. she had been a bride just 18 months ago. and she said she instantly felt it was a case of divine intervention. ready to head to the venue for her big day, 23-year-old amanda was packing up the car on sunday when the unthinkable happened. >> i'm calling to report stuff stolen. >> i'm sorry? you said your truck was stolen? >> no. i'm trying to -- my -- my wedding dress. >> reporter: someone had swooped in and swiped her dress, in broad daylight, right outside her kent, washington, apartment. >> and are you getting married today? >> yeah. who does that? it was $6,000. it was actually from a cousin of mine. she was handing it down to me. so, yeah. it was more sentimental value. >> reporter: but then, the 911 dispatcher asked a seemingly odd question. >> what size was your dress? >> like a one or a three. >> so, i'm thinking, well, i have a dress. maybe it will work for her. >> reporter: 28-year-old candice felt so bad for her caller, she asked her supervisor if she could offer to lend amanda her own wedding dress. >> it was just an immediate reaction. i've been a bride. i can just put myself in her place about how horrified she would be. that's kind of the biggest part of the wedding. >> reporter: candice texted a photo of herself wearing the dress to the officer on the scene, so he could show it to the bride to be. >> in the pictures, i could tell it would fit me. >> reporter: from there, the pictures tell it all. amanda looked dazzling in the same dress candice wore a year and a half earlier. >> oh, my gosh. wow. >> hi. >> hi. >> reporter: the forever-bonded brides met face-to-face for the first time thursday. >> sorry, i'm a little bit emotional. >> you're seriously an amazing person. a lot of people wouldn't have done that. >> reporter: a case of something borrowed also leading to something new. >> i made a new friend today. it's pretty cool. >> yeah. so grateful. >> so, amanda says she's going to have the dress preserved for candice. police have not been able to track down the stolen dress. but get this, amanda said, it was a woman who stole the dress. as she drove off, she laughed. isn't that disgusting? >> i love that they were the exact same size. the dresses came from the same store. and -- >> what are the chances? >> amanda sent a text, saying the wedding went off without a hitch. >> awesome story. and our new health and wellness contributor is here. telling you we have healthier alternatives. we're not blowing that story up. but what about "the play of the day"? >> we have to obliterate this, instead. a girl, a suitcase -- don't obliterate the poor, little girl. just go to black. go to black. >> "play of the day" coming up. ack. ack. >> "play of the day" coming up. s for our so slimming jeans. ♪ now, meet our instantly slimming, secretly shaping dresses, skirts and pants. ♪ they slim, smooth, and shamelessly flatter, exactly where it matters. the so slimming collection. so fabulous. only at chico's and chicos.com. now with blue fig & orange blossom scent. when freshness meets care, your skin will sing. bright, rich. new blue fig & orange blossom. it's fresh at its best. new blue fig & orange blossom. goglossophobia, is the fear of public speaking. ♪ ♪ the only thing we have to fear is... fear itself. ♪ ♪ it's usually defined by the sum of its parts. but a good morning -- that's usually defined by you. bailey's coffee creamers. so deliciously creamy, so good, they can only be bailey's. introducing three new flavors from bailey's coffee creamers. mudslide, white chocolate raspberry swirl, and vanilla brown sugar. it also repels most ticks before they can attach. the leading brand kills, but doesn't repel. a tick that isn't repelled or killed may attach and make a meal of us. get veterinarian recommended k9 advantix ii! may attach and make a meal of us. with freshly bakedeve in whole grain bread.right then we add all-natural eggs... lean antibiotic-free ham... and vermont white cheddar. get 16 grams of protein and 23 grams of whole grain in the breakfast power sandwich. right then, here's "the play of the day." >> to be young and exhausted again. because it's friday, let's be honest. we're faking it at this point. running on fumes, just like this poor, little lamb at the airport. look at how long that flight must have been. she is gone. absolutely gone. i wanted to show you this, only also to tell a quick story. i took sarina to her very first baseball game yesterday. >> yanks? >> yanks/angels. after she consumed what i want to estimate as 10,000 calories in a single afternoon. i never knew something that small could eat that much. after the sugar high that resembled tsunami, the sugar crash makes this girl look spirited. i'm telling you. sarina is going to wake up in about four days and be upset. upset that she missed macklemore and ryan lewis. don't let it happen to you. coming up. macklemore and ryan lewis. the party in the park, go nowhere. here we honor the proud thaccomplishmentsss. of our students and alumni. people like, maria salazar, an executive director at american red cross. or garlin smith, video account director at yahoo. and for every garlin, thousands more are hired by hundreds of top companies. each expanding the influence of our proud university of phoenix network. that's right, university of phoenix. enroll now. we've got a frame waiting for you. ♪ ♪ ♪ ♪ ♪ (announcer) answer the call of the grill with new friskies grillers, full of meaty tenders and crunchy bites. for aveeno® positively radiant face moisturizer. [ female announcer ] aveeno® with soy helps reduce the look of brown spots in 4 weeks. for healthy radiant skin. aveeno®. naturally beautiful results. i get out a lot... except when it's too cold. like the last three weekends. asthma doesn't affect my job... you missed the meeting again last week! it doesn't affect my family. your coughing woke me up again. i wish you'd take me to the park. i don't use my rescue inhaler a lot... depends on what you mean by a lot. coping with asthma isn't controlling it. test your level of control at asthma.com, then talk to your doctor. there may be more you could do for your asthma. but at least i can help keep their underwear clean. with charmin ultra strong. i'll take that. go get 'em, buddy! [ female announcer ] charmin ultra strong has a duraclean texture and its four times stronger than the leading bargain brand. enjoy the go with charmin ultra strong. it's a morning breeze smooth as black silk. with folgers gourmet selections k-cup packs you can turn any day gourmet. rich roasts and flavors... available where you buy groceries. i'm sarah thomas. an overturned truck on 680 in sunol still causing delays. leyla? still lanes blocked but one lane has reopened along 680 where we had the overturned big rig. this is causing huge problems in the southbound direction as well. we have at least six miles of backups that head away from freem into sunol. try to avoid that area. >> a nationwide crackdown on drunk driving starts tonight and continues through labor day. law enforcement across the bay area will be conducting dui check points at undisclosed locations between 7:00 at night and 3:00 in the morning. mike has the weather. mostly sunny conditions by noon just about everywhere but the coast. you can see the 70s around the bay shore, 80s in the south bay and north bay, eve an few 90s showing up inland. tomorrow, cooler, but look at the spike in temperatures sunday before another cooling trend monday. have a great day. >> thank you very much. th [ cheers and applause ] gigantic crowd. >> i think it's the biggest crowd ever. >> you can't make it up. >> we had to call in the chopper from our fantastic station, wabc tv here in new york city. >> unbelievable. wow. >> it's stretching through the tristate area. because today's the day for macklemore and ryan lewis. today "good morning america" is cooler than it's ever been before, lara. >> and really, really excited. we got a shot right now. they are there. they are getting ready. the crowd heating up. oh, yes. leading some of their fans through the park this morning. >> the red shoes. >> yes. look at them. they are ready to go. their game faces on. they are one of the hottest groups out there right now. thousands in central park, waiting for macklemore and lewis to perform. just ahead. >> boy, we got lucky with the weather today. this is going to be a good hour of television. and i love this transition. it's a problem so many women deal with. finding the perfect bra. >> who among us -- who among us has not -- >> a group of scientists say they have come up with a high-tech way to find the support you really need. yes, there's an app for that. >> so it is science. >> yes. >> it's science today on "good morning america." >> yes. and this is one of our favorite new series. it's called "eat it to beat it." and our new health and wellness contributor, dave zinczenko is here to help you find healthy alternatives to some of your favorite summer treats. >> and the look of hunks of chocolate there. we want to get news, however. we're going to turn to amy for the top developing stories. >> good morning, everyone. we begin with the threat of new chaos erupting in egypt at this hour. protesters are demanding the return of ousted president morsi. they have declared a day of anger. and are planning to march on cairo. as armored vehicles line the streets there, the government has authorized the use of deadly force against any protesters who target police or any government institutions. nearly 700 people have been killed in the violence so far this week. back here in the u.s., bombshell in baseball's doping scandal. there's new word this morning that people in a-rod's inner circle are behind the leak that implicated other ballplayers in the current scandal. this is from documents obtained by "60 minutes." among those implicated in that leak, were ryan braun of the brewers and even one of a-rod's teammates. a-rod's lawyers deny he was behind that leak. the obesity epidemic is killing many more americans than we initially thought. researchers now say the death toll from obesity is nearly four-times higher than previous estimates. 18% of premature deaths in recent years are associated with excess body mass. and a 15th woman has come forward to accuse san diego mayor bob filner of sexual harassment. 68-year-old great grandmother peggy shannon said filner kissed her, asked her out for a date and bragged about his sexual prowess. all while she was working at city hall. and we want to follow up on a report we brought you yesterday on google and privacy. we reported that the company recently admitted, quote, there's no legitimate privacy when sending e-mails through a gmail account. we want to clarify that that was a supreme court decision that google lawyers used in a court filing to defend the company's position that its processing of e-mails for spam and targeted ads does not violate privacy. google says it takes its users privacy and security seriously. another sign of just how close apes are to being exactly like us. this is said to be the first documented video evidence of apes swimming. look at that. they spend most of their lives on the ground or traveling through trees. apes lack the instinct to swim in the water. but researchers say this evidence proves they learn really fast. look at that. that's incredible. i've never seen that before. >> something to do with the lack of pools in most of their natural habitats, as well. >> that could also be. >> and the high technology taken. >> very nice, though. >> it worked. nice. >> the michael phelps of the simian world. you know who we have here today? we have a great. >> "pop news'" own, maks. >> i have been watching the body language. >> and the folding and shuffling of papers. >> you're very dapper. when i saw you up in the pantry, you had no shirt on. >> that's not true. >> good morning to you, america. >> maybe it is. i know it's official when i see one. the faceoff between two young boys started off as a tae kwan do match. but it turns into something different. and incredibly awesome. i don't care if they took things in an unexpected direction. they both are first place in my book. >> can we just keep watching? that's the greatest thing i've ever seen. >> josh is intrigued and fascinated. >> and sort of horrified. >> but it's amazing hip action. if i can say so myself, i would give it about an 8 1/2. >> i love that video. >> that's amazing. >> i love that video. thank you. >> you're welcome. now, here's a man who can dance. mtv announcing justin timberlake will perform at this year's video music awards. the singer has already won 14 vmas. now, he will receive the michael jackson video vanguard award. he will join winners like madonna, r.e.m. and beastie boys. you catch him singing and dancing live, on august 25th. he's the only one that can rock a bow tie like that, nowadays. and josh, of course. >> of course. and for friday, it's adorable. i know you like this here. featuring a momma panda and her tiny cub. sometimes just need a cuddle. and these two did. separated after the baby was born. and finally reunited one month later. the taipei zoo posted this precious reunion between the two pandas. >> pandas, to me, always look like people in panda suits. don't they? >> she really does. i'm looking for the zipper on the big one. >> as long as the little one doesn't sneeze. >> you see that panda actually outside in times square. you can take pictures with it for a dollar. >> maks, great job. >> thank you. >> wow, unbelievable. >> good form. ginger zee, weather? >> she's up there, right? oh, ginger. >> in the sea of the crowd, you guys. this has to be the biggest. you've been saying that -- it's huge. they're so excited. which song are you most excited to hear? >> "thrift shop." what is your name and are you from? >> we're so beside ourselves, ready for macklemore. we have to get a check of the weather first before we do that. and i'll begin with a look at the southeast. we've been talking about it for days, for the whole summer. look at how much rain they're going to get. all the way through the weekend. anywhere from three to six inches in that swath of yellow, from new orleans to tallahassee, charleston, included. and atlanta and columbia going to get drenched again. too much rain. in the southwest, the heat. it's really pleasant near the coast. 76, l.a. 70 for san francisco. that's the big picture. macklemore coming up soon. good morning. i'm abc7 news meteorologist mike nicco with your bay area microclimate forecast. you can see the cloud cover this morning. that means we'll have cooler conditions this afternoon because slower sunshine. going to be cool tonight, cloudy, not quite as moist as it has been the last couple mornings. we have a spike of warm temperatures sunday. otherwise, everybody else a little below average, like mid to upper sixty along the coast into san francisco, upper 70s around the bay, even the 80s >> put my hands up. you probably can't even hear me. >> we can hear you. we thank you. and here's a look at what's coming up on our "gma morning menu." >> getting ready to go. >> you're ready, huh? >> here you go. can you have it all, ladies? the explosive new book that says women should stop trying to be good at everything. we'll explain. >> amen. and the new high-tech way to find the perfect fitting bra. >> oh, great. also coming up, healthy alternatives, josh. your favorite summer treats. our health and wellness contributor david zinczenko is here with that. and macklemore and ryan lewis, live in central park. come on out to the park with us, everybody. we're on our way. we're on our way. your life is a game of chance. chronic migraine, but what if the odds could be in your favor? botox® is an fda-approved treatment that significantly reduces headache days for adults with chronic migraine, 15 or more headache days a month, each lasting 4 hours or more. it's proven to actually prevent headache days. and it's injected by a doctor once every 3 months. the effects of botox® (onabotulinumtoxina) may spread hours to weeks after injection causing serious symptoms. alert your doctor right 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[ cheers and applause ] and what a crowd in central park. and there they are. one of the hottest groups on the planet, macklemore and ryan lewis, making an out-of-this-world entrance right now. >> wow. >> so excited for them to perform. we're going to be joining them soon, josh. >> we are. we'll say it again. we're never going to be cooler than this right now. really looking forward to it. we'll be up there in moments. but first, the "heat index." lots of stuff to bring you. an explosive new book. saying that women should stop trying to be good at everything. why i'm introing this story right now, i have no idea. abc's paula faris, please save me. >> reporter: from buzzing magazine articles to best-selling books, to the hit tv show "modern family." >> stay-at-home mom, what that means i actually have a bunch of different jobs. >> reporter: and movies like "i don't know how she does it." >> i've given everything i have to this job. and i love it. i do. but i can't dump my family at a moment's notice anymore. >> reporter: the heated conversation of what having it all really means rages on. and now, the president of barnard college has a message for women -- stop trying to be so good at everything. >> the myth of having it all is purely that. it's a myth. no woman can have it all. no man can have it all. no human can have it all. >> reporter: in debora spar's forthcoming book, she says the expectations are overwhelming. >> women are no longer just expected to be wonderful wives and mothers. but they're also expected to be wonderful wives and mothers and very successful career women, and be breadwinners in their families. and look like models until their into their 70s. and it's not. ♪ i can bring home the bacon fry it up in a pan ♪ >> reporter: it's no secret, women have been on a mission to prove themselves equal to men for decades, as seen in this classic 1978 perfume commercial. ♪ i can work to 5:00 >> reporter: lucy danzinger is the editor in chief of "self" magazine. a wife and mother of two. this self-proclaimed feminist says it's important for women to own the choices they make. >> every choice you make, is an opportunity. you're choosing one path, not another. and be okay with that. so, you can have it all. you just can't have it all at once. >> reporter: spar says there is one thing all women could probably agree with. life is a juggling act. >> your life is going to be messy. it's going to be complicated. and the earlier you can learn to sort of revel in that messiness, to admit that you're not perfect, that you're not going to excel across the board, the happier and the saner you'll be. >> reporter: for "good morning america," paula faris, abc news, new york. ♪ we can bing home the bacon fry it up in a pan ♪ ♪ and never let you forget you're a man ♪ ♪ we are -- >> you get the idea. >> that's some compelling television. >> 1978. >> you remember that commercial so well because it was the epitome of, i can bring home the bacon, i can work. i can make you feel like a man. and it's tough to be a working mom. >> i'm glad we don't have to do it all anymore. i'm done. >> i'm going to recuse myself from this. >> i can't do it all. i can barely do anything, actually. we also have something else heating up our "heat index" today. that's right. the new high-tech way to find the right bra size. josh. >> see you later, josh. >> scientists say they've come up with an app, that once and for all, takes all of the guesswork out of getting that perfect fit. abc's aditi roy takes one for the team. she has the story. >> reporter: they don't call them intimates for nothing. we're pretty close here. getting fitted for a bra can be uncomfortable. >> you don't want to be breathing out. >> reporter: even embarrassing. but coming soon, a free app called thirdlove. designed by a team of computer scientists claims they can get rid of the well-intentioned bra-fitter, allowing you to find the right bra, using just your phone. >> the technology that we use, takes two-dimensional images, like a photo. and turns it into three-dimensional data. >> reporter: here's how it works. you take front and side pictures, wearing a tank top. the app even tells you when you have the right angle. the company says it only takes seconds for the app to size you. the only catch -- >> it doesn't tell you your exact size. >> reporter: instead, it routes you to an online store, where all of the bras are apparently your perfect fit. dani tested thirdlove. >> it came in the mail. two days later, i think it was. and it fit perfectly. >> reporter: other women we met are still a bit weary. >> you have to take photographs of yourself and send it to someone you don't know. >> reporter: the makers of the app insist their site is secure. >> all of our data is private. and it's only used internally by our scientists to make our fit better. >> reporter: still the manager of only hearts lingerie store says pictures can't replace numbers. >> old-school in this case is the best way. absolutely. >> reporter: what measures up best? old-school awkwardness? or touchless technology? the women we met say the right fit is what makes you feel most comfortable. for "good morning america," aditi roy, abc news, new york. >> aditi, thank you for doing that for us. if you're interested, check out our website, goodmorningamerica.com on yahoo! for more information on the bra app. >> just dian fossey over here. i'm just going to sit quietly. >> hang in there. this is another one just for you. sizzling on "the heat index," the internet makeup sensation with 4 million youtube subscribers. they tune in to michelle phan to learn how to look sensational, or like their favorite star. now, working her magic on your face is getting easier. abc's rachel smith has the story. >> reporter: she's not your typical beauty guru. michelle phan is a youtube sensation, raking in nearly 1 billion hits and counting. the second-most subscribed female on the entire site. >> you want your cheeks to look very peachy. >> reporter: with her how-to video blog transformation, into superstars. like miranda kerr, angelina jolie and taylor swift. >> you have to finish off with her signature red lip color. >> reporter: she's mesmerizing millions. even raising eyebrows at "vogue" magazine. landing on the cover of the coveted september issue. now, phan, her most challenging transformation to date, makeup designer. we head to l'oreal headquarters in new york city to get the scoop. we're giving you an exclusive look inside a top-secret room, code name project sister. this is the room where the em michelle phan makeup line was created. let's check it out. >> good morning. welcome to the secret room. >> reporter: your line here, em, is finally launching. your fans have been a huge part of it. >> i want them to feel like they co-created this brand with me. >> reporter: even down to its name. >> em is a term of endearment in vietnamese. if you flip it, it spells out me. so, that's the slogan. em is a reflection of me because it's a reflection of my community. >> reporter: the visit wouldn't be complete without a live lesson from herself. rsvp look. >> it's all about layering. you already have your day makeup on. easy. easy transition. take your contour brush and just start applying it right on the outer corners. the next one, take this sparkly dark shade. >> reporter: then, time to blend. >> with the sound effects. >> reporter: with eyeliner, contouring and lip gloss, i was rsvp ready. and in phan form -- >> i have my camera right here. >> reporter: for "good morning america," rachel smith, abc news, new york. >> her new makeup line, em, michelle phan, is available only online. and for a makeup tutorial from michelle, go to goodmorningamerica.com on yahoo! let's go to amy outside with the crowd. >> our "heat index." we're going to be talking about ways to go out to your favorite restaurants without sabotaging your diet. smart choices. we have abc's health and wellness contributor, dave zinczenko here. he's going to show us how to eat it to beat it. did i say that right? >> you nailed it. >> we start off with what you shouldn't be having. >> this is a chocolate shake from mcdonald's. if you're a dentist, you might want to sit down. this sounds like a very sophisticated drink. the problem is, it has 800 calories. it has 120 grams of sugar. it would be like pouring 30 packets of sugar into your morning coffee. wait. let's see what the equivalent is. this is the equivalent of the calorie equivalent of 34 packets of pop rocks. who is going to do that. in that drink right there. >> oh, my goodness. instead of that, we should have this. >> very good. this is a large banana/strawberry smoothie. and the great news is, it's only got 330 calories. guess how much we're saving. >> how many calories? >> 500 calories. >> that's an entire meal you're saving right there. >> more than a meal. >> next up, i can tell this one's bad with the oreos and the whipped cream. >> this is an applebee's kids' oreo cookie shake. now, the problem is, it has 800 calories. another 800 calories. and applebee's doesn't list how much sugar is in it. >> and this is for your children? >> this is for your children. this is a kids'. they don't say how much sugar is. where are the wikileaks guys when we really need them? you know, the thing right here, the equivalent would be -- >> oh, my. >> eating 40 dum-dums. maybe just five. when you're at applebee's, the much better option. it's a kid's vanilla sundae. it's only 290 calories. you save 510 calories. >> my kids would be just as happy eating that as that. that's a great alternative. and i love the name of this from friendly's. you know it's bad when it's called the hunka chunka peanut butter lava cake. the fact that it is that long, is a clue. there will be nothing hunky about you if you don't shed this. >> the calories, are you kidding me? >> that's 1,770. look at the equivalent. it's nine krispy kreme doughnuts is the equivalent of that sundae. >> i still can't believe that's 1,800 calories. >> it's sort of little insane. split it with your friends. but you do not have to unfriend friendly's. when you're at friendly's -- >> that looks amazing too. >> make your own sundae. get three scoops of chocolate. whipped cream. it is literally only 530 calories. >> compared to 1,800. >> you're saving -- 1,200 calories. >> oh, my gosh. you said they don't always show the calories on these menus. what do you do? >> you have to ask. you have to go online beforehand. and just really be an educated consumer. >> and look you up, right? you have all of the intel. we reached out to all three restaurants who we featured here. and they said they provide different options so customers can make their own healthy choices, which we advocate here. coming up next, we're going to take you to central park. we have the coolest band in the world. right now there. macklemore and ryan lewis will perform live. stay with us good morning. i'm kristen sze. an overturned truck carrying 66,000 pounds of mayo is still rocking part of northbound interstate 680 in sunol. let's get the latest with leyla gulen. as we look at it, we're about an hour's drive out of fremont all the way up past andrade road. that's where we have this big rig still blocking lanes. the latest information we do know is that the post office is sending another truck to take that mail off and then let it be on its way. right now it's causing quite the delay in the southbound direction out of pleasanton down to sunol as well. kristen? >> thanks. the scramble is on for commuters and transit agencies to make plans now that we know the bay bridge will be closed for five days to prepare for the opening of the new span on september 3rd. b.a.r.t. plans to run limited service around the clock from august 28th until the evening of monday, september 2nd. a.c. transit will take passengers to b.a.r.t. station where is they can connect with trains. there will be special service on bay area ferries during the good morning. we're snil the 50s in santa rosa, novato, and half moon bay. everybody else in the 60s. antioch, 72 with sunshine. here's how it looks. you can see the clouds encroaching with that stronger sea breeze today. i think temperatures will be about 1 to 6 degrees cooler than yesterday. 60s at the coast, 70s around the bay, 80s ♪ i'm gonna pop some tags got $20 in my pocket ♪ [ cheers and applause ] i think it's fair to say, the party in the park has begun. one of the hottest acts on the planet. macklemore and ryan lewis is here. >> and indy band makes good. makes really good. two number one hit. i dare say, more to come. >> they just keep coming. so, what do you say we get to one of those said hits? it's macklemore/ryan lewis, with "thrift shop." >> hands up. hands up. >> are you ready? let's go. new york city. central park. ♪ i'm gonna pop some tags only got $20 in my pocket ♪ ♪ i, i, i'm hunting looking for a come-up ♪ ♪ this is awesome ♪ nah, walk up to the club like, what up? ♪ ♪ i got a big i'm so pumped about some ♪ ♪ from the thrift shop ice on the fringe ♪ ♪ it's so damn frosty that people like, damn ♪ ♪ that's a cold-ass honkey rollin' in, hella deep ♪ ♪ headin' to the mezzanine dressed in all pink ♪ ♪ 'cept my gator shoes those are green ♪ ♪ draped in a leopard mink girls standin' next to me ♪ ♪ probably shoulda washed this smells like r. kelly's sheets ♪ ♪ but it was 99 cents bag it ♪ ♪ coppin' it, washin' it 'bout to go and ♪ ♪ get some compliments passin' up on those moccasins ♪ ♪ someone else's been walkin' in ♪ ♪ bummy and grungy man, i am stuntin' ♪ ♪ and flossin' and savin' my money ♪ ♪ and i'm hella happy that's a1 o 'ma graa's ♪ ni hi ♪ th youc1 ♪ that i fun d ♪ i bough ughtet john wayne ain'♪ ♪ got nothing on my hell no ♪ ♪ i could take some pro wings make them cool, ♪ the sns wo ♪ i'm gonna pop some tags only got $20 in my pocket ♪ ♪ i, i, i'm hunting looking for a come-up ♪ ♪ this is awesome ♪ i'm gonna pop some tags only got $20 in my pocket ♪ ♪ i, i, i'm hunting looking for a come-up ♪ ♪ this is awesome ♪ what you know about rockin' a wolf on your noggin? ♪ ♪ what you knowin' about wearin' a fur fox skin? ♪ ♪ i'm digging, i'm digging i'm searchit ♪ one man's trash ♪ ♪ that's another man's come-up thank your granddad ♪ ♪ for donating that plaid ♪ 'cause right now i'm up in here stuntin' ♪ ♪ i'm at the goodwill you can find me in the uptons ♪ ♪ i'm not, i'm not stuck i'm searchin' ♪ ♪ in that section, uptons ♪ your grammy your aunty ♪ ♪ your momma your mammy ♪ ♪ i'll take those flannel zebra jammies, second-hand ♪ ♪ i rock that the built-in onesie ♪ ♪ with the socks on that i hit the party ♪ ♪ and they stop in that they be like ♪ ♪ oh, that gucci that's hella tight ♪ ♪ i'm like, yo that's $50 for a t-shirt ♪ ♪ limited edition let's do some simple addition ♪ ♪ $50 for a t-shirt that's just some ignorant ♪ ♪ i call that getting swindled and pimped ♪ ♪ i call that getting tricked by a business ♪ ♪ that shirt's hella dough and having the same one ♪ ♪ as six other people in this club is a hella don't ♪ ♪ peep game come take a look ♪ ♪ through my telescope tryna get girls ♪ ♪ from a brand and you hella won't ♪ ♪ man you hella won't >> new york. jump. jump. jump. jump. let's go. ♪ i'm gonna pop some tags only got $20 in my pocket ♪ ♪ i, i, i'm hunting looking for a come-up ♪ ♪ this is awesome ♪ i wear your granddad's clothes i look incredible ♪ ♪ i'm in this big-ass coat from that thrift shop ♪ ♪ down the road i wear your granddad's clothes ♪ ♪ damn right i look incredible ♪ ♪ now come on, man i'm in this big-ass coat ♪ ♪ big-ass coat from that thrift shop ♪ ♪ down the road let's go ♪ ♪ i'm gonna pop some tags only got $20 in my pocket ♪ ♪ i, i, i'm hunting looking for a come-up ♪ ♪ this is awesome [ cheers and applause ] >> and the crowd is -- they're wild. let's get straight to it. the weather. let's do this because we do have a whole lot to get to. there he goes. you know, he's from seattle, macklemore. that's where we want to start this morning. we'll take a look at that seattle picture. seattle. looking at seattle. he can't hear me. anyway, i tried. really nice shot there, from one of our own, brandon chase. and a look also at the southeast because it is going to be a stormy start to the weekend. jackson, mississippi, 87. little rock, 82. orlando will end up around 90. again, showers good morning. i'm mike nicco. going to be slightly cooler today everywhere. the cooling trend continues tomorrow. but then look at sunday. the sea breeze >> listen, we love, love macklemore. but we had so many great concerts right here in the park. and all of them because of famous footwear. and we have something special. under here, we picked three audience members. they're going to help me out. famous footwear and "gma" have bought a lot of shoes. brand-new shoes for kids that need them. they'll go to the salvation army. and the game we're going to play is guess how many pair of shoes on here. if you win, you get a $100 gift card. i want you to write down your numbers. have an idea. oh, the top, too. there's a lot more shoes under here. there it is. okay. do you have your guesses? and your names are ashley, dahlia and anu, i believe. they're taking their time. on three, one, two, three, show me. all right. 133, the actual number. you win the $100 gift card to famous footwear. thank you so much to everybody that made this possible. good job. great guess. only 13 away. let's get back up to lara and josh. actually, no. we're going to come right back with more macklemore. what could be better than that? [ cheers and applause ] [ cheers and applause ] ♪ all right. macklemore and ryan lewis. a very loud crowd and very crowded because of you guys. congratulations. >> thank you so much. thanks for having us. >> i love this story. what a year for you. it has been 20 years since an independent album has had a number one hit. that was lisa loeb with "stay." you guys have two of them and counting. >> crazy. >> wow. >> 12 months ago, could you ever have imagined all of it? >> no. 12 months ago, we were in the process of finishing the album and had no idea if anybody in america would even like the music we were about to put out. [ cheers and applause ] >> i think they like it. want to celebrate, mtv music award. six nominations at the vmas. and a very special announcement. we're telling you for the first time -- thank you for allowing us to do this. macklemore and ryan lewis will be performing "same love" at the vmas. that's a big deal. how does it feel to be nominated six times to be leading the pack and performing live? >> it feels crazy. to perform on the vmas is a privilege. we're very, very excited. it's going to be a special night, i think. >> a very special night, indeed. and then, to add to that, first arena tour. madison square garden theater, being one of them. you had to add a date. this is also breaking news. they added a third date, november 15th because it sold out. >> i didn't know that myself. >> i didn't, either. >> thank you for telling us. >> when you think of performing at a place like the garden, it takes it to a whole other level. it's not a club. big venues. what's that like for you guys? >> you know, it's the same thing. the thing that is important about our live performance is keeping the intimacy. we started playing in front of 20 people, 40 people, 60 people. and you get into the 10,000 region years later. and what's important to me is to be able to connect with the fans like it was 20 people. >> i think you do that. you guys are from seattle. >> yes. >> a town with such a musical history. >> absolutely. >> big influence, kurt cobain and pearl jam that came before you. >> jimi hendrix. can't forget jimi. >> thank god for the pacific northwest. the music world certainly does. speaking of music, who wants a little macklemore and ryan lewis? from "the heist," it is the song, with special guest, hollis, "white walls." ♪ i wanna be free i just want to live ♪ ♪ inside my cadillac that's mine ♪ ♪ i throw it up that's what it is ♪ ♪ in my c-a-d-i-l-l-a-c ♪ i can't see me through my tints like my 24s ♪ ♪ but on those 24s but i'm on those vogues ♪ ♪ those big white walls round them hundred spokes ♪ ♪ old-school like old english in that brown paper bag ♪ ♪ i'm rolling in the same whip that my grandad had ♪ ♪ hello hater ♪ ♪ damn y'all mad 30k on the caddie now how backpack rap is that ♪ ♪ i got that off-black cadillac midnight drive ♪ ♪ got that gas pedal leaned back taking my time ♪ ♪ i'm blowing that roof off letting in sky ♪ ♪ i shine the city never looked so bright ♪ ♪ i'm lounging in some bernie mac would have been proud of ♪ ♪ looking down from heaven like damn that's stylish ♪ ♪ i can hit the freeway ♪ i'm legally going 120 easy weaver in and out of traffic ♪ ♪ they cannot catch me ♪ i'm smashing, ducking, bucking ♪ ♪ old-school, old-school candy paint ♪ ♪ two-seater yeah, i'm from seattle ♪ ♪ there's hella honda civics ♪ but i couldn't tell you about that paint, either ♪ ♪ but i really wanted a caddie so i put ooh in the hours ♪ ♪ and i roll over to the dealer ♪ ♪ got that off-black cadillac midnight drive ♪ ♪ got that gas pedal leaned back ♪ ♪ taking my time i'm blowing that roof off ♪ ♪ letting in sky ♪ i shine in the city never looked so bright ♪ ♪ off-black cadillac midnight drive ♪ ♪ got that gas pedal leaned back ♪ ♪ taking my time i'm blowing that roof off ♪ ♪ letting in sky ♪ the city never looked so bright ♪ [ cheers and applause ] [ cheers and applause ] welcome back to our party in the park. i have a little someone behind me that maybe these folks are screaming for right now. macklemore and ryan lewis, burning up the park right now. they want to hear another one. you have one in you? >> we have one more. >> how about it? >> we got one more. let's go. [ cheers and applause ] ♪ ay, ay, ay good to see you ♪ ♪ come on in let's go ♪ ♪ yeah, let's go all right, all right ♪ ♪ okay, uh, all right, okay all right, okay ♪ ♪ return of the mack get up ♪ ♪ what it is what it does ♪ ♪ what it is what it isn't ♪ ♪ looking for a better way to get up out of bed ♪ ♪ instead of getting on the internet ♪ ♪ and checking a new hit get up ♪ ♪ fresh out pimp strut walking ♪ ♪ little bit of humble little bit of cautious ♪ ♪ somewhere between like rocky and cosby ♪ ♪ sweater gang, nope nope, y'all can't copy ♪ ♪ yup, bad, moon walking this here is our party ♪ ♪ my posse's been on broadway ryt3 posse's been on broadway ♪ eco3 ♪ eco3 go and e on ♪ for those pounds but i do that to pass ♪ ♪ the torch and put on for my town ♪ ♪ trust me on my i-n-d-e-p-e-n-d-e-n-t ♪ ♪ hustler, chasing dreams sincew14 eyc not4 ad now they can't tellthigo th spread it across thntry ♪ can we go back this is the moment ♪ ♪ tonight is the night we'll fight till it's over ♪ ♪ so, we put our hands up like the ceiling can't hold us ♪ ♪ like the ceiling can't hold us ♪ ♪ can we go back this is the moment ♪ ♪ tonight is the night we'll fight till it's over ♪ ♪ so, we put our hands up like the ceiling can't hold us ♪ ♪ like the ceiling can't hold us ♪ ♪ now, can i kick it? thank you ♪ ♪ yeah, i'm so damn grateful i grew up ♪ ♪ really wanted gold fronts but that's what you get ♪ ♪ when wu tang raised you y'all can't stop me ♪ ♪ go hard like i got an 808 in my heartbeat ♪ ♪ and i'm eating at the beat mend i'm eating at the beat gone ♪ ♪ deuces good- iol ♪ and my she a se ♪ did it for a throne that validation comes ♪ ♪ from giving it back ♪ raise tho t ty ♪ we came ive right behind me ♪ ♪ if i fall they got me ♪ ♪ learffaiu pg ur ♪ can we go back this is the mome ♪ we'll fight till it's over ♪ ♪ so, we put our hands up like the ceiling can't hold us ♪ ♪ like the ceiling can't hold us ♪ ♪ can we go back this is the moment ♪u like the ceiling can't hold us ♪ ♪ like the ceiling can't hold us ♪ ♪ can we go back this is the moment ♪ ♪ tonight is the night we'll fight till it's over ♪ ♪ so, we put our hands up like the ceiling can't hold us ♪ ♪ like the ceiling can't hold us ♪ ♪ can we go back this is the moment ♪ ♪ tonight is the night we'll fight till it's over ♪ ♪ so, we put our hands up like the ceiling can't hold us ♪ ♪ like the ceiling can't hold us ♪ [ cheers and applause ] >> new york. [ cheers and applause ] [ cheers and applause ] ready? all right. >> wow. >> a lot of great people here at the park. they want something. we want to tell you first, have a wonderful weekend. >> yeah. >> we thank you. and what do you say? do you feel like you have it in you? how about "wings." >> let's go. >> let's do it. i appreciate everybody coming out this early. can i see hands up in the sky like this one time. ♪ i was 7 years old when i got my first pair ♪ ♪ and i stepped outside and i was like, momma ♪ ♪ this air bubble right here is going to make me fly ♪ ♪ i hit back court and when i jumped ♪ ♪ i jumped ♪ i swear i got so high i touched the net ♪ ♪ mom, i touched the net this is the best day of my life ♪ ♪ air maxes were next that air bubble ♪ ♪ that mesh the box, the smell ♪ the stuffing, the tread at school, i was so cool ♪ ♪ friends couldn't afford them four stripes on their adidas ♪ adidas ♪ good morning. i'm kristen sze. palo alto high school is warning students no more streaking on campus. two students ran naked during lunch yesterday on the first day of school. this is a prank usually seen at the end of the school year. the principal has sent a warning letter to students and parents saying streakers could face suspension as well as meet with police. mike checks your weekend forecast. mike? >> yes, it's about 60 degrees out there right now, but it will be about 78 later today. 74 at eastman kodak and san mateo, 66 in san francisco. it's going to be sunny every this where except for the coast for the afternoon pap little roller coaster ride, slightly cooler today and tomorrow, we spike sunday, cooler monday and tuesday. have a great weekend. leyla? the u.s. postal service is on its way to pick up mail from that overturned big rig in sunol. until it does, all lanes will be blocked there, excuse me, middle lanes, just one lane open but still a announcer: it's "live with kelly and michael." the film -- whitwhit join s michael at the co-host desk. all next on "live." [captioning made possible by disney-abc domestic television] are michael w here trahan and whitney cummings. [cheers and applause] whitney: hi! [cheers and applause] there you go! i got you!

Transcripts For CNNW The Movies 20190805

struggling to recover from gunshot wounds. they should be enjoying a mild sunday evening. the fact that they are not and for 29 people never will again is the reason we're here tonight and the reason we weep. there are vigils for the 29 men, women and children who have been murdered in two mass shootings in the last 24 hours. that's in addition to another mass shooting earlier in the week. nine killed overnight at a dayton, ohio, night spot. 20 earlier yesterday at that walmart in el paso, texas. in what authorities have reason to believe is another act of anti-immigrant, white supremacist domestic terrorism. the alleged killer, who we are not naming, traveled more than 600 miles from his home to a city more than 80% hispanic. his name is on a hate-filled manifesto shortly before the killing began. one line reads, this is tack an attack to the hispanic invasion of texas, which is similar to the pittsburgh gunman. they are removed from acceptable political discourse. by the same taken, it's hard to ignore the fact that they echo, sometimes even using the same language, some of the themes of this president of a nation under siege, being invaded, facing an infe infesta infest infestation. the el paso suspect believed all this before donald trump became president and calls any attempt to blame the president, quote, fake news. which are also the president's words. in discussing the subject, we think it's important to mention no president has flirted with such themes, let alone given voice to them. the question tonight in doing so has he given license for people who hold the ugliest and most belligerent versions of these belie beliefs? >> hate has no place in our country. we're going to take care of it. we have to get it stopped. >> as we said, there are vigils in two cities tonight. we begin in el paso tonight. >> reporter: at 10:39 saturday morning came the first calls for help. a 21-year-old white male walked into this walmart in east el paso and unleashed a deadly attack with an assault-style rifle. >> wondering what happened. i'm looking to see what's going on. i hear boom, boom, boom, boom. we all run out. >> reporter: thousands of shoppers, including families, simply thinking of back to school shopping lists filled the store and parking lot where the shooting started. >> there was people -- people were running from inside the mall. they were screaming to get out. >> i told my mother, there are gunshots. we need to go. she just froze and did not move. i told her, let's move. get down. get down. >> reporter: shoppers took cover. businesses went on lockdown and first responders rushed to locate an active shooter. within hours, el paso police spokesman robert gomez says an arrest had been made. the suspect lived 600 miles away in the town of allen, texas, a sprawling suburb north of dallas. the gunman was arrested without incident just a few blocks from the walmart store. federal sources tell cnn, the shooter left an onlineman fess toe filled with anti-immigrant views and a hate of hispanics. >> we have a manifesto that indicates to some degree it has a nexus to a hate crime t. the fbi will look into that. we are looking at capital murder charges for this individual. >> reporter: some families are still desperately awaiting news of their loved ones, like the family of 86-year-old angie. she was talking to a relative four minutes before the shooting erupted. her family hasn't heard from her since. >> my brother spoke with her at 1 10:31. she was in the checkout line. that was the last we heard. >> reporter: hours after the attack, political leaders tried to grasp the magnitude of the loss. >> 20 families that woke up whole this morning with their loved ones. when the sun sets tonight here in el paso, they will go to bed without them. >> reporter: on sunday, the district attorney announced the gunman will face the most severe punishment. >> the state charge is capital murder. so he is eligible for the death penalty. we will seek the death penalty. >> we are treating it as a domestic terrorism case. we will do what we do to terrorists in this country, deliver swift and certain justice. >> talk to me about the scene there now and what's expected tonight across the city. >> reporter: anderson, across the city, a number of vigils will be held tonight. we are at one of them, which is actually really considering what has happened here this weekend really quaint and beautiful scene here. we hear this is a sports complex and we have been hearing the sounds of little legal basebaagl games, laughter and smiles. in the next couple of hours, there will be a vigil here with young people celebrating and trying to offer comfort to the victims and families that have been so tragically hurt in this attack. >> thank you very much. appreciate it. 13 hours after the el paso shooting, it happened in dayton, ohio. everything happened fast there. 24 seconds, that's how long it took police to arrive on the scene of the mass shooting. 24 seconds, which is more than you could ask when it comes to police response. it doesn't get much faster than that. more than you could ask of any police force. in that short space of time, 24 seconds, the gunman was able to fire enough shots to kill nine people and wound many more. details now from cnn's ryan young. >> reporter: a flurry of shots show the deadly moments the gunman opened fire in downtown dayton, ohio. police say the gunman parked his car and walked through dayton's neighborhood known for night life and began firing shots just after 1:00 a.m. >> what the [ bleep ]? railro >> shots fired! >> where are you at? >> reporter: police routinely patrol this area on saturday night. they were able to respond in seconds. >> a suspect opened fire along the oregon district. he was waring be in wearing bod used a high capacity magazine. he had additional magazines. >> the threat was neutralized in approximately 30 seconds of the suspect firing his first shot. >> dispatch, we got shots fired. multiple people down. need multiple medics. >> reporter: two women were out with girlfriends. >> people started running, pushing out the back door. >> her friend remembers chatting with a woman about their outfits. >> she was on the concrete dead outside of the club that we was at. >> reporter: robert woodruff was standing several feet away. >> i thought i was about to die. he was standing over the top. he started shooting at the guy. he saved everybody out here. >> reporter: despite the quick response, at least nine were killed, and more than a dozen injured. one killed was the shooter's own 22-year-old sister. >> the officers involved in ending this tragedy, their professionalism, their quickness, their amazing courage and their response undoubtedly saved many, many, many lives. we will never know how many lives were saved. the assailant was obviously very, very close to being able to kill dozens and dozens more people. >> reporter: ryan young, dayton, ohio. >> this man ran out back where many of the people inside, some had been trampled, were rushing out the back. this is the video he took of the moments. >> [ bleep ]. [ screaming ] somebody help! [ crying ] >> what the [ bleep ]. >> according to anthony, that was the scene when people exited. the shooting took place in the front of the bar. i spoke to anthony reynolds who said he saw the shooter earlier that evening. i understand you left just after 1:00 a.m., which was just seconds before the shooter opened fire. can you tell me where you were and when did you realize something awful was happening? >> i was leaving at 1:05 a.m. that's the exact time. i had to look at my phone. i was with a family member, my cousin. as we was walking out the door, i remembered telling the security guard at the door -- he is there every weekend. i visit quite frequently. i remember telling him, you guys are having a heck of a party in there. we laughed about that. i could see that it was packed with people trying to get in. the club doesn't close 2:00 to 2:30 a.m. once i walked past that line, once i get maybe towards the end of the line, i'm ten to 15 feet away from the door, you hear the first shot. you not really understanding it's a shot because it's not a familiar sound down there. we looking around to see what's going on. then you hear the second shot. when you hear the second shot, you realize somebody is shooting. you still didn't understand what's going on. then i start hearing rapid fire. just repetitive shooting. it sounded like big guns. i'm instantly -- i'm looking for my family member. when i looked and realized he wasn't on the side or in front of me, i knew he was behind me. i turned around. come on, man, they're shooting. i'm sorry. as i was turning around is when i was actually able to see the guy shooting. when i seen those people in the lines bodies start falling, i knew people was getting hit. i kind of high tailed it out of there. >> you said you saw the shooter. >> he was a white man. he had on black. he had a long rifle-style gun. and he had a mask that covered the lower half of his face. you could still see the top vision of his face. >> as you said, it's one thing -- we think of what we would do in a situation like this. you never really know what you are going to do until you are in a situation like this. you can't really imagine the adrenaline, the fear, all of things, the chaos. you started videotaping at some point. can you just tell us -- we're going to show the video. can you tell us where -- what are we looking at? this is the scene right outside the club. >> right. what you are seeing are people that are trying to get out of the back. the shooter is in the front. once we traveled around -- i was on front strip. so once i traveled around, i was able to see the back of the club. those are people who are just falling out of the club, trying to -- security guards are doing their best to get people out. you see them pulling people. people are helping people. there's more footage out there. you can see people giving victims cpr. you know what i'm saying? chest compressions and everything. people were trying to help. >> had you left the club a minute later, you could have been in the middle of that. >> 30 seconds. i'm not going to give myself a minute. 30 seconds. that's why i said when i was coming out of the club, me and my cousin, we were having that conversation. he said, we should have stayed until 1:30 because we were having such a good time. we seen it was so many people down there. everybody seemed to be having a good time. we wished we could have stayed. we had work. he had a 4:00 in time and i had a 6:00 a.m. in time i had to be in work. we were leaving at that time for that reason. >> the security guard you talked to on the way out, who you said it was a good party inside, did that person -- are they okay, do you know? >> as far as what we understand, all security were okay. it's a lot of stories going around. i hope everybody is okay. seeing that firsthand it got me shaken up. last night, i was kind of just in shock. i was talking to a lot of reporters to give them the real story so we wouldn't get sound bites or see wrong stories. i want people to understand the truth. this is serious. i see a lot of times when i see people say these things are hoax or people think these things are fake, because you not going through it, these things are real. i got a 12-year-old daughter. i got a 10-year-old daughter. i got a fiancee. i'm happy i was able to make it home. i sat in my driveway until 6:00 a.m. just praising that i was able to make it home. just feeling so sad that so many people wasn't able to make it home. understand that people in my community, that we grew up with, are going to be devastated and their lives are changed. my life changed because even today as i'm sitting out here, i'm thinking, you know what i'm saying, any time somebody could come through and take my life into their hands. you know what i'm saying? >> all those folks in the hospital still with some of those wounds are life changing, no doubt. what do you think needs to change? you see this stuff on television. it happens way too often. >> we need to change -- honestly, what i think needs to change is we hear a lot of talking points. we hear a lot of arguments and talk about dialogue. we need action. we need action. we have been going through this too long. they're getting worse. we got two shootings in 24 hours, three in one week. we as a country have to find a way to answer this. letting it go on and chalking it up to mental disability or chalking it up to we didn't catch that person, why didn't we? why was he a gun own sner er? we got stories of him threatening to shoot up his school as a youth. that's not on the radar. why not? that man lived no more than 30 miles up the highway and he planned that. he came here to hurt people. >> anthony, i appreciate you talking to us. i'm glad you are okay. obviously, i know you are thinking about all those who are not okay and who will never be okay again. i appreciate your time. thank you. >> thank you, sir. more on the racist manifesto that authorities believe is linked to the el paso gunman. look at how white nationalism plays into the fabric of what has been taking place day by day leading up to the latest mass shooting in texas. let's do it. [ sniffing ] come on. this summer, add a new member to the family. hurry into the mercedes-benz summer event today for exceptional offers. lease the glc 300 suv for just $419 a month at the mercedes-benz summer event. going on now. we're going all in thion strawberries.ra, at their reddest, ripest, they make everything better. like our strawberry poppyseed salad and new strawberry summer caprese salad. order online for delivery. panera. food as it should be white nationalism from what tooks pla place in charlottesvis getting more attention. sara sidner is covering this. what have you learned? >> reporter: he has been very strong anti-immigration beliefs. there's a lot of hate being spewed if it turns out this manifesto is linked directly to the suspected shooter. if, in fact, he posted it on an online forum. he talks about probably going to die today, he says. he goes down this really disturbing rabbit hole talking about immigrants, legal and illegal. he is after anyone who has come it to this country looking for a better life. he is talking about particularly hispanic immigrants. he is talking about brown people and wanting to get rid of brown people. there is a lot of fear that you can see as you read through it. it's a fear of being, quote, replaced. this is an idea that is spouted by white nationalists and neonazis, haters of the world spout this a lot based on the fear the white race is going to disappear and it's the fault of black and brown people. they want to either rid the earth of them or at least keep them out of the country in which they live. that goes for here in america or same kind of rhetoric is being used in europe as well. very disturbing stuff. very strongly anti-immigration. he talks about job loss, although it's interesting with him -- this is a young man. in his linkedin, we looked at that. it appears that the suspect talks about being a bit lazy himself, not being motivated himself. so these are the confusing cues you get from some of the suspected shooters. he is definitely racist and anti-immigration. he came here according to police all the way from allen, texas. i used to live right near that area. he went to plano high school. he drove hundreds of miles to come here because this is where the border is. this is where folks are that he deems not worthy of being in america. according to police, he shot and killed 20 people, injured 26. >> he is using language like invasion. he talked about texas becoming a democratic state, which seemed to alarm him greatly. you can explain 8chan? >> it's >> reporter: it's a forum online. there are sections that are racist. they are virulently violent. they encourage violence. what is shocking when you go on these sites, as you sort of go down the rabbit hole and are talking, as soon as something like this happens, and the suspected shooter is white and their target is black or brown people, they light up with glee. they are often praising the suspected shooter. they are often calling that shooter a saint. there's this sense that this person is doing right by the white race. there are very few people on there saying that he shouldn't be doing this. more saying that this is what needs to be done if, for example, politicians can't keep the brown folks out, the latin americans out, the black folks out, then this is a good alternative. you see memes as well. i want to let you listen to pov has been delving into this for years. >> these image boards are a reminder of what an unfiltered white supremacist movement looks like. it shows you the real character of these communities and what their goals are. it's no accident that you see repeatedly people come to the sites to post their manifestos in the moments before they go out to commit an atrocity. >> reporter: he was describing what it's like to look at some of the virulent racism that's on this site. we should mention, this is the third person who has posted on this site who links themself to white nationalism, who is suspected of a mass shooting, the third person in a year's time. this is a place where racists go. this is a racist heaven, if you will. we did talk to the founder of this site who has left the site saying he believes -- the guy who created the site believes it should be shut down at least for now. >> thank you very much. someone who knows about white nationalism, his father popularized the territory is derek black. he renounced that in 2013. he has been writing about it and talking about it since. thanks for being with us. there's a lot of unknowns at this point. if this so-called manifesto or the ramblings is linked to the shooter, it's clear it's white supremacist ideology. >> very much so. he directly references the new zealand shooter's manifesto and the language in it is part of the longtime talking points that are used in the white nationalism most over decades. it's an organized movement. an ideology that's coherent and has grown over the years, especially online, and continues to inspire mass violence like this. >> it is interesting that a lot of these people look to other shooters, past shooters, for inspiration in the way school shooters look to the columbine shooters as inspiration. they want to -- it's one of the reasons we don't use their names because they want the kind of fame or martyrdom that others like to claim. >> i think it's fascinating and it's something i have not been able to understand that there are white swaths of the white national mocvement, like what i came out of, and they are trying to convince people their talking points are not so bad and hateful. every single time an attack like this happens and over the years they would always happen, the first thing was to go and see whether they were a member of my dad's website or to see whether they were affiliated with us. then to go out and condemn violence and say that illegal activity was banned. therefore, the fact that these shooters were inspired by everything that they were promoting, that we were promoting, that they had no culpability for inspiring these acts. one after another after another. and that they could continue to promote this sort of mainstream softer form of white supremacy and say that they were not immrimpl implicated in the violence. it was as if the talking points themselves that condemns swaths of america, immigrants and communities of color, as if that wasn't implicitly violent. that continues. that's how many of the communities are going to react. >> the president said there's -- hate has no place in this country. i'm wondering when you hear some of the rhetoric he has used, whether he acknowledges it or not, among white nationalists, among white supremacists, there has been positive reaction to some of the things he said. the president said he disavows any form of hatred or white supremacy. do you believe there's a connection? >> i think the rhetoric that the president uses mimics white nationalist talking points frequently. what white nationalists are trying to do when they are looking for recruits or convince them they have a following and they are not so bad, those things are the same sort of sentiments that the president campaigned on and says from the white house today, that communities of color are more dangerous, which is untrue, that immigrants are committing crimes and are replacing us and are hurting america. these sortisolating, attacking, offensive language, there are consequences so saying things like this. there are consequences to trying to tap into that hateful passion that it's disingenuous to say that a movement that is based on that, whether it's as mainstream as some forms of conservatism or the white nationalist movement, these outreaches that tap into some of the oldest forms of white supremacy in america are going to have consequences. words have consequences. >> dirk black, it's interesting to talk to you. i appreciate your time. >> thanks for having me on. >> stay with us. more ahead on this special edition of 360. the aunt and uncle of the mom who lost her life. her life was taken from her. she was murdered. she saved the life of her 2-month-old son. les. at the lexus golden opportunity sales event. lease the 2019 rx 350 for $389 a month for 36 months and we'll make your first month payment. experience amazing. when you start with a better that's no way to treat a dog... ...you can do no wrong. where did you learn that? 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[ camera clicking ] wifi up there? -ahhh. sure, why not? how'd he get out?! a camera might figure it out. that was easy! glad i could help. at xfinity, we're here to make life simple. easy. awesome. so come ask, shop, discover at your xfinity store today. in el paso tonight, a little boy is recovering from broken fingers, a baby, 2 months old. his name is paul. he owes his life to his mom who according to the family did what mothers do. they protect their kids. when he get older, he will hear the story. sadly, he won't hear it from his mom. she died saving his life. he will have that memory with him forever. joining us now is jordan's aunt and uncle. liz and terry, thank you for being with us. i'm so sorry for what you are going through. it's unimaginable. jesse, can you tell us about jordan and andrei and the people they were? >> they were beautiful. they were very hard working. they were amazing parents to their three children. they gave what they could for them as far as support and mostly, they gave everything they could in love. that's what ultimately we will remember about them. >> liz, i understand that jordan, she had dropped off one child and i think at cheerleading practice, correct me if i'm wrong, and they went to walmart to buy school supplies. is that right? >> yes. they were -- their oldest child turned 5 yesterday was dropped off at cheer practice and i think they had a closed practice. so andrei and jordan and baby paul headed to walmart to do school supply shopping. >> paul is just 2 months old. it's so incredibly recent that they must have been so joyful. >> they were. they just celebrated their one-year anniversary. their one-year wedding anniversary. baby paul is a beautiful baby. it was his first boy. he had three girls. two granddaughters. i don't think he thought he would see the day he would have a boy. this was andrei's first born son. there was a lot of joy, a lot of celebration in the family. met with obvious devastation. >> how is paul doing? i understand he had fingers broken. >> he did. he was bruised up. two fingers broken. they did an mri this morning. everything turned out fine. he was just released from umc children's an hour and a half or so ago. >> roughly. >> to his grandparents. i guess as children are resilient. shouldn't be faced with this situation. he is doing great considering the circumstances. >> what do you know about how he was found? i understand jordan was alive and actually brought to the hospital. >> correct. from what we understand she was taken in in critical condition. what little we know, with all the chaos and all the things that have been said is he was pulled -- baby paul was pulled from her, still had blood i would imagine from what we understand, he went into the hospit hospital. >> baby john doe. from what we understand, baby paul is recovered from the crime scene with his mother on top of him. we got word that andrei had jumped in front of his wife to protect his wife and son throughout the whole circumstance. very devastating. his mother and the son was taken to the hospital, thankfully. >> we lost jordan. >> andrei as well. >> what do you want people to know about jordan, about andrei, about what the world has lost? >> they were the light. they were definitely a contribution to this world. they will be missed. jordan would talk to anybody and everybody. she was every bit of a self-sacrificing mother. obviously, andrei, an amazing father. she was the light of our life. she was the jokester. she was the contagious laugh. a smile that could light up the room. the world can know two amazing humans were stripped from us and their babies are left now parentless. we will do everything in our power to -- as a family to unite behind them and continue to remind them of the amazing parents that they had. there's not enough words -- i think the ultimate sacrifice a parent can show of love is obviously shielding your children, which you shouldn't be doing in a walmart when you were shopping for school supplies. >> liz and jesse, i appreciate you in your grief telling us about them. again, i'm so sorry for what your family is going through. >> thank you. >> thank you. >> our condolences to the rest of the victims and families. >> thank you very much. thank you for talking to us. take care. coming up, a lot of democrats, including chuck schumer, are calling for the senate to be called back into session immediately to deal with gun control legislation. we will talk with one of those democrats next. they spend on their phone, who they're texting with, all of that. it's a win for all of us. (vo) the network more people rely on, gives you more. like plans families can mix and match, including the new just kids plan. that's verizon. he borrowed billions donald trump failed as a businessman. and left a trail of bankruptcy and broken promises. he hasn't changed. i started a tiny investment business, and over 27 years, grew it successfully to 36 billion dollars. i'm tom steyer and i approve this message. i'm running for president because unlike other candidates, i can go head to head with donald trump on the economy, and expose him fo what he is: a fraud and a failure. ♪ i want it that way... i can't believe it. that karl brought his karaoke machine? ♪ ain't nothing but a heartache... ♪ no, i can't believe how easy it was to save hundreds of dollars on my car insurance with geico. ♪ i never wanna hear you say... ♪ no, kevin... no, kevin! believe it! geico could save you fifteen percent or more on car insurance. the senate isn't in session, off for august recess. after what happened, democrats are ramping up their calls for mitch mcconnell to bring everyone back and vote on gun legislation passed by the house. i'm joined by one of the democrats, richard blumenthal. do you think this is likely? why would they do that? >> mitch mcconnell takes almost perverse pride in calling himself the grim reaper. but there's nothing humorous about the pain and shock that these communities are enduring, which i know, having lived through sandy hook and it's aftermath. i think my republican colleagues at least some of them, are ready to consider action. toomey and graham and senator scott in saying he would come back. all republicans. i think that mitch mcconnell will be under increasing pressure. is it likely? probably not but possible, yes. >> look, we all know how many of these we have seen and how many families have been destroyed by this. if it didn't happen after sandy hook, where children were just slaughtered, is it any more likely that there would be real change after this? >> absolutely, anderson. the politics of this issue has changed fundamentally. we have created a movement. all of the grass-roots groups, moms demand action, sandy hook promise, new town action alliance, brady, have made a key difference. in the last election, gun violence prevention was on the ballot. it won. look at the presidential candidates this year. can you recall a time when all of the major presidential candidates on the democratic side were advocating for gun violence prevention? most importantly, the vice-like grip of the nra and gun lobby on congress is breaking. the nra is imploding. the gun lobby no longer has that kind of dominance that it had before. >> beto o'rourke from el paso, democratic candidate, he has said the presidential rhetoric is partially to blame for this. i'm paraphrasing. do you believe that? >> the president unquestionably has aligned himself in his language with white nationalists and white supremacists. he denounced the latino immigrants coming into this country as thugs and animals. he has condemned it as an invasion, much the same language that reportedly was used in this manifesto that the killer in el paso posted. >> there were certainly white supremacists and white nationalist violence before donald trump became president. >> but he has used his platform as a means to enable and encourage a lot of that side of public discourse. and he bears the responsibility. the shooter is the one who should be held most culpable. the shooters are the ones who kill people. but there are enablers. they should bear a responsibility as well. >> i want to play something that kevin mccartney said about this today. >> you want to see from these individuals what they wrote and others. this may be a place that we could find ahead of time. there may be a place of what's being written can be changed, could be an indication that an individual needs help that we can stop. the idea of these video games, they dehuman iize individuals, felt that's a problem for future generations. >> is video games the problem? it seems like that was an argument made a long time ago and certainly it may be in the mix with disturbed individuals. it seems interesting he is focusing on video games. >> there has been a rise in hate crimes over the last three crimes. the director of the fbi cited in his testimony to congress last week. you can attribute it to video games. you can blame a lot of different sources. there's no question that public rhetoric stokes hatred and racism. some of that rhetoric has come from the president himself. he has a responsibility here. the single most important step that can be done to prevent this kind of mass shooting or the individual killings that happen, whether domestic violence or suicide, is to take guns away from dangerous people. people who are dangerous to themselves or others. that's why i retweeted senator graham's tweet just yesterday calling for federal action. he and i have been working on a bill last session. i'm hopeful he will continue with this kind of leadership in the coming session as chairman of the judiciary committee. because taking guns away from people who are dangerous to themselves or others, as 16 states have stat oooutes that ds one of the most single most important steps that we can take. >> appreciate your time. thank you very much. a quick programming note. tomorrow night, my interview with vice-president joe biden. that's 360 at 8:00 p.m. eastern. the student killed in parkland. their perspective when we come back. let's be honest, you need insurance. but it's not really something you want to buy. it's not sexy... oh delicious. or delicious... or fun. ♪ but since you need both car and home insurance, why not bundle them with esurance and save up to 10%. which you can spend on things you really want to buy, like ah well i don't know what you'd wanna buy cause i'm just a guy on your tv. esurance. it's surprisingly painless. we're going all in thion strawberries.ra, at their reddest, ripest, they make everything better. like our strawberry poppyseed salad and new strawberry summer caprese salad. order online for delivery. panera. food as it should be (drum roll) and the record for longest-lasting aa battery goes to... (cymbal crash) energizer ultimate lithium. guinness world records title holder for longest-lasting aa battery. the parents of a student killed in parkland border happened to be across the border from el paso when the killings took place. they were there to unveil a memorial to the parkland shootings this weekend. their son was killed at stoneman douglas high school. i spoke with them just before air time. when you first heard what had happened in el paso, i'm wondering what went through your mind. i have talked to families who have lost children in mass shootings before. they have told me that every time it happens somewhere else, it just brings it all back. >> it hurt me the most. it's like the situation is keep going and going on. really us as parents, we have been trying our best to keep the voice out there and make a difference. still these tragedies are going on. very awful. >> manuel, you had planned to be in el paso today in part to spread the message about gun violence. is that right? >> correct. let me remind you that today's joaquin's birthday. that was the main reason why we were planning to be here. >> how old would joaquin have been today? >> 19 years old. >> can you just tell us a little bit about joaquin, especially on his birthday? what was he like? >> joaquin was a very kind kid. he was always caring about others. he has a very special relationship with little kids. that's why when we were invited to come here to el paso to help, we decided that it was a very good way to honor his birthday. that's why we are here. while we are doing is representing joaquin here because physically, he is not with us. but mentally and emotionally, he is always with us. >> what kind of advice would both of you give to the families whose lives tonight have now been forever changed? it's a particular kind of grief, the grief of somebody who has been through and survived -- who lost a loved one in a massed shooting. what do you tell people tonight who are going -- suddenly going through that grief now? >> i think that we need to react in an unusual way. i can tell you, anderson, what's going to happen here in the next ten days. someone will send white crosses. someone is going to send balloons and teddy bears and stones with beautiful sayings and readings. that's going to happen for the next ten days. you will see vigils. that's what happened. this is becoming a tradition. more than a tradition, we have a template for these situations. my only advice to these families is to raise your voices. this is not something that we should forget and move on with our lives. it's not. we need to start doing something. my son needs a voice. here we are. we are still joaquin's parents. we will be joaquin's parents until the last day that we are here. those people that lost loved ones yesterday in ohio, here in el paso, need to become the voice of their loved ones. that's my advice. >> patricia? >> well, i'm also inviting every single one to make a call to action. because this is an epidemic that keep going and going on. this is something that we all of us have to take care about it. this is something that you don't have to say, okay, who is next. how come? we cannot admit that, we cannot accept that. my call to every single one who is watching us today is to take action on what is have to be done. we have to finish this situation. we have to raise our voices. we have to go and vote. we have to be involved. this is the only way we can make a difference. >> patricia and manuel, i appreciate talking to you and thank you for sharing a little bit of joaquin with us tonight. thank you. >> thank you. >> thank you. >> take care. a great deal to get to. the latest on the shootings in el paso and dayton. i will speak to the mayors of both cities. use as much as you want, when you want. and if you like netflix, it's included on us. plus no surprises on your bill. taxes and fees are included. and now for a limited time, with each new line, get one of our latest smartphones included. that's right, only $40/line for four lines and smartphones are included for the whole family. dexperience thrillingn operformance.o now at the lexus golden opportunity sales event. get 0.9% apr for 60 months on all 2019 models. experience amazing at your lexus dealer. can't imagine doing it any other way. this is caitlin dickerson from the new york times. this isn't the only case. very little documentation. lo que yo quiero estar con mi hijo. i know that's not true. and the shelters really don't know what to do with them. i just got another person at d.h.s. to confirm this. i have this number. we're going to publish the story. i have this number. when you start with a better that's no way to treat a dog... ...you can do no wrong. where did you learn that? 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