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by Robin Nayak | Campaign Asia

Head of Strategy and CSO at TBWA for 24 years before starting brand consultancy Dare.

FWD Group presses play on living via new TBWA Singapore brand campaign

FWD Group Holdings Limited has released its new brand campaign via TBWASingapore titled "Press Play", which spotlights the Company’s promise to encourage and help empower people in Asia to celebrate living.

FWD Group unveils press play brand campaign

HONG KONG, Aug. 12, 2022 /PRNewswire/ FWD Group Holdings Limited ("FWD Group" or "the Company") today unveiled its new brand campaign - "press play" - which spotlights the Company's promise to encourage and help empower people in Asia to celebrate living. The "press play" campaign is inspired by the stories of six, real-life heroes and features real moments and experiences as they navigate common themes that are impacting the day-to-day lives of people across Asia. The people featured each took moments of pause to reflect on their lives and understand their personal objectives and dreams, in order to press play on reconnecting with loved ones, following their passions, taking risks and changing careers. "Our new brand campaign reflects the opportunities and challenges that people are facing as they think about their futures, and we want to inspire everyone to 'press play' to actively pursue their professional and personal passio

2022 New York Festivals AME Awards announces six from Australia for Asia-Pacific Grand Jury

New York Festivals AME Awards has announced the 2022 AME Asia Pacific Grand Jury with six industry professionals selected to represent Australia. AME’s Asia Pacific Grand Jury is comprised of respected industry leaders and award-winning strategists, many of whom are at the helm of agencies and

Standard Chartered tackles carbon emissions through captivating spot via TBWA\Singapore – Campaign Brief Asia

Standard Chartered has launched a new film via TBWASingapore that boldly demonstrats the impact of carbon, while highlighting the bank's commitment to tackling carbon emissions and helping clients finance a transition to net zero. The campaign comes on the back of Standard Chartered’s recent announc

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