Little Black Book, Wolf BKK's Torsak Chuenprapar, Phannika Vongsayan and Nopharit Dusadeedumkoeng on what it took to create the campaign that took Thailand – and the world – by storm, writes LBB's Tom Loudon
Wolf BKK and Suneta House have collaborated to create this amusing 'The Wedding Gift' campaign to promote 'Robinson Salesation' sale. The spot demonstrates how the most valuable reward is the power of choice. The ability to choose belongs to Robinson Department Store shoppers.