Rocket Shad News Today

Take a look at our roundup of the best spinnerbaits on the market for largemouth bass, smallmouth, pike, and more.

By Nick Simonson When it comes to marketing, a good lure needs a good name. No angler is going to buy lures called The Skunk, Zippo, or The Blanker. Lures must have two essentials to catch the attention of anglers. First they must catch fish, and second they must have a moniker to remember, that catches the eye of the angler as well. As winter begins to turn the corner toward spring, the Bass Pro Shops and Cabela’s catalogs bulk up many anglers’ mailboxes, delivering what’s new and hot...