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Advertisement In mid-2019, a Reddit user — known as “Roaring Kitty” on some social media accounts — posted a picture on an online forum depicting a single $US53,000 ($69,353) investment in the video game retailer GameStop. The post attracted little attention, except from a few people who mocked the bet on the struggling company. Keith Gill began tweeting frequently about GameStop and making YouTube and TikTok videos about his $US53,000 investment. Credit:YouTube “This dude should sell now,” a Reddit user named cmcewen wrote at the time. But Roaring Kitty was not deterred. Over the next year, he began tweeting frequently about GameStop and making YouTube and TikTok videos about his investment. He also started livestreaming his financial ideas. Other Reddit users with monikers like Ackilles and Bowlerguy92 began following his every move and piling into GameStop.

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