Page 143 - Roduce Editorials News Today

Torrey Farms is a large family farm located in Elba, NY, with a satellite property located in Potter, NY. Together, the pair of properties grows approximately 10,000 acres.

SpartanNash has promoted Jean-Paul Calabio to the position of vice president, chief information security officer.

The Kroger Co. it will offer more Americans delivery through the addition of a new customer fulfillment center in Aurora, CO, powered by the Ocado Group, engineering a model for the region, leveraging advanced robotics technology and creative solutions to redefine the customer experience in the Denver Metro Area.

Peaches are one of New Jersey’s 10 most important fruit and vegetable crops, with an estimated wholesale value of $25 million.

Natural Delights has launch Truffles, a wholesome take on chocolate covered fruit snacks. After a successful trial period with retail buyers and consumer media, the brand is excited to launch a full-scale marketing campaign around the new product, now available to order.

A mild spring has set the stage for a successful season at Satur Farms, a grower of gourmet lettuces, herbs and baby vegetables based in Cutchogue, NY, on the bucolic North Fork of Long Island. Paulette Satur, founder and CEO of Satur Farms, told The Produce News on June 6 that the season is off to a great start, albeit about two weeks late, with terrific yields and quality.

Paul Catania’s experience with California figs dates back decades to when he noticed that the fruit always caught people’s eyes at produce shows. Then he started distributing figs in Toronto. “It was a great market for fresh figs,” Catania said. “So, I started that out in California 30 years ago.” His efforts grew to the point that he also dealt in Mexican figs to fill the gap in the California season, which runs from June through early November.

As strategic promotion is credited for being instrumental to growing demand for fresh Hass avocados, the Hass Avocado Board enters its 20th anniversary year by expanding the role and responsibilities of Gina Widjaja, director of marketing and communications. HAB has reorganized internally and formed a deeper bench of expertise under Widjaja to power its vision to make fresh avocado’s America’s most popular and desired fruit by 2025.

As part of Avocados from Peru’s innovative marketing campaign, it has expanded its media partnerships with NBC, Telemundo and Fox to include more than 70 media markets, including the top 10 in the United States. Among the highlights of the partnerships, AFP will be a local sponsor of top programming that includes the MLB All Star game, Gordon Ramsey’s “MasterChef,” “America’s Got Talent” and the Latino Billboard Music Awards.

While the supply chain issues that plagued the nation and the produce industry since the beginning of COVID-19 are not gone, the situation has improved with produce truck rates backing off their highs and far fewer ocean freighters stacked up in West Coast ports waiting to be unloaded.