Page 77 - Roduce Editorials News Today

Pear Bureau Northwest’s new augmented reality experience reaches consumers in a fun, more immersive way. The experience takes the user on a digital journey that demonstrates how to elevate every day dishes by simply adding pears.

Kapi Kapi Growers, a Costa Rica-based grower of premium pineapples and bananas, is expanding further into the U.S. “The company’s business development and logistics team is working to grow partnerships to efficiently and seamlessly manage new produce programs throughout the country,” said Sofia Acon, director of the company.

There’s room to keep growing Stemilt’s Artisan Organics brand promise to produce organic fruit that delights consumers. Stemilt Marketing Director Brianna Shales said the company partners with Apeel to improve the consumer experience with crisper apples.

Produce Alliance and Copia have partnered to donate pallets of fresh produce and prepared food to community members in need. Food is the single largest component taking up space inside U.S. landfills, making up 24 percent of municipal solid waste. At the same time, over 38 million people in America are struggling with food insecurity. Food waste and hunger are inextricably linked issues and can be solved through technology and logistics. Copia has built the first end-to-end solution that directl...

Between storms, higher inflation prices and seasonal crop transitions, the produce industry is lumbering in a mix of challenges for directors in developing desired ad programs. Quality, shortages, crop issues, winding up of local produce, predicted freezing temperatures in the east and other weather-related problems have prices on the high side. What can produce directors turn to in promoting produce under these adverse times?

Avocados From Mexico is kicking off its national shopper marketing campaign for the big game featuring football legend, Deion Sanders and his fiancée, award-winning TV and film producer Tracey Edmonds. Because the big game deserves the tastiest promotion ever, the couple partnered with Avocados From Mexico to create their favorite guac recipes, and the brand is inviting shoppers to vote for their favorite in the Tasty Good vs Good Fat Delish showdown.

Ocean Mist Farms, a leading grower and marketer of fresh artichokes in the U.S., will attend IFPA’s Global Produce & Floral Show in booth No. 1661.

The Fresh Produce Association of the Americas Pillar of the Industry recognition award highlights accomplishments for a member who has exhibited a history of volunteering time, effort and impactful contributions to support the association and the fresh produce industry. This year, the FPAA named Bill Sykes, founder and vice president of The Sykes Co., as the 2022 recipient.

The National Mango Board announced The Kroger Co. as its recipient of the 2022 Mango Retailer of the Year Award. Kroger has been selected from more than 100 retailers across the United States that work alongside the NMB in promoting the consumption of mango. Kroger and its family of companies has fundamentally changed its U.S. mango business model over the past several years and its willingness to identify mango as an opportunity item has allowed mangos to flourish, positively impacting the enti...

We have all heard the phrase “knowledge is power.” The truth is knowledge without someone to share it with and make grow is simply information.