Some companies fail to prioritize development of a public relations strategy which is as important to building a solid, thriving business as marketing and advertising.
Making conventional hard sales skills the top hiring criteria can lead to overlooking outside-the-box candidates with certain traits that may help convert prospects.
Balancing caution and innovation is going to be a challenge for many agencies and in-house marketers seeking to leverage AI in their operations this year.
Feb. 13 saw the 2022 Super Bowl take place in Los Angeles' SoFi Stadium, where the Rams faced off against the Cincinnati Bengals. But not all tuning in were sports fans many were watching for what can be considered the most fascinating part of the Super Bowl: the ads.Roger Hurni is founder and managing partner of Off Madison Ave., a Phoenix advertising agency.