Kathleen Lucente News Today

To become thought leaders, B2B executives first need a strategy that outlines the right platforms for content to live on to effectively reach their target B2B audiences.

Austin-based Red Fan Communications, a public relations and marketing consultancy serving business and technology clients, has opened a San Diego office headed by San Diego resident and PR industry veteran Glenn Mandel.

An agency may lose business if its competitors adapt more quickly and show a better understanding of evolving client needs, industry trends and market dynamics.

These tips can help leaders stand out in a competitive market, opening doors to new business, valuable networking opportunities and partnerships within the industry.

Measuring the ROI for internal communications can be challenging; however, a CEO can evaluate internal communications investments effectiveness and financial return.

Conflicting performance metrics and competing priorities can create tension, hinder strong working relationships and lead to an interteam dynamic hampered by friction.

Today’s CMO must possess digital expertise—not only to build strong brands and drive engagement, but also to leverage their unique position in the C-suite.

Adopting certain aspects of B2C-style consumer campaigns may serve B2B marketers well in their efforts to connect with business customers—or they may not.

With todays brands working with multiple agency partners at once, agencies must go above and beyond to retain and grow client partnerships beyond one-off campaigns.

Consider these mindful steps to help avoid disaster.