To become thought leaders, B2B executives first need a strategy that outlines the right platforms for content to live on to effectively reach their target B2B audiences.
Melanie Oliveiro chats with Kehinde Fadipe, British author, about her travels to Accra, the capital of Ghana. She finds out why many tourists find it an appealing cosmopolitan city to visit and what's good to explore there.
Melanie Oliveiro speaks with Ralph Alvern, Singaporean singer-songwriter, about his music and the issues he tackles in his songs. For example, his new single ‘Part Time Lover’ is about relationship challenges.
Melanie Oliveiro speaks with Art Fazil, Singaporean singer-songwriter and musician, about his new album ‘Ramadan Moon’, which was released both in English and Malay - ‘Rembulan Ramadan’ , the process of putting both albums out, and why he used artificial intelligence to further bring his songs to life.
With seamless online interactions now a standard consumer expectation, design and user experience serve as a brand's frontline ambassadors, impacting customer engagement.
After several years spent acclimating and adjusting to an even more distributed workforce, agencies remain leaders in this cultural evolution toward hybrid teamwork.
Data can help marketers create effective campaigns, but knowing what to look at in the mountains of data a single organization generates is a great challenge in itself.