Conflicting performance metrics and competing priorities can create tension, hinder strong working relationships and lead to an interteam dynamic hampered by friction.
It’s important to handle a client who s gone MIA in a professional way that preserves both the agency s reputation and its capacity to deliver results for all clients.
Influencer marketing isn’t just for direct-to-consumer brands anymore to jump on this trend, it helps to learn from those who have successfully utilized B2B influencers.
Being on the receiving end of a movement sparked by consumer advocates and cause-related calls to action can mean negative PR and financial consequences for a business.
While it might seem an excellent opportunity for brands, there are some key considerations to keep in mind before jumping onto Amazon Prime Video s new OTT ad platform.