Conflicting performance metrics and competing priorities can create tension, hinder strong working relationships and lead to an interteam dynamic hampered by friction.
It’s important to handle a client who's gone MIA in a professional way that preserves both the agency's reputation and its capacity to deliver results for all clients.
Influencer marketing isn’t just for direct-to-consumer brands anymore—to jump on this trend, it helps to learn from those who have successfully utilized B2B influencers.
Being on the receiving end of a movement sparked by consumer advocates and cause-related calls to action can mean negative PR and financial consequences for a business.
While it might seem an excellent opportunity for brands, there are some key considerations to keep in mind before jumping onto Amazon Prime Video's new OTT ad platform.
When an agency experiences rapid growth, it is crucial for it to maintain a high level of expertise and consistently deliver quality service to find sustained success.
As the holidays approach, leveraging the reach and authenticity of influencers in seasonal marketing campaigns can be a game-changer for small, growth-stage companies.
By harnessing the power of authentic recommendations and social influence, peer-to-peer marketing allows businesses to tap into their customers’ own trusted networks.
While a business may have built a strong and successful brand identity in its home market, trying to sell to buyers in new territories can be challenging.