Cooper Munroe News Today

Influencer marketing isn’t just for direct-to-consumer brands anymore—to jump on this trend, it helps to learn from those who have successfully utilized B2B influencers.

When a marketing stunt goes as planned, it can work wonders for a brand trying to gain a lot of visibility for not a lot of money.

When an agency experiences rapid growth, it is crucial for it to maintain a high level of expertise and consistently deliver quality service to find sustained success.

As the holidays approach, leveraging the reach and authenticity of influencers in seasonal marketing campaigns can be a game-changer for small, growth-stage companies.

While a business may have built a strong and successful brand identity in its home market, trying to sell to buyers in new territories can be challenging.

As the leader of an agency specializing in influencer marketing for regulated industries, these nonnegotiables mitigate risk and contribute to campaign success.