Page 4 - Rolf Studer News Today

Consumers driving the biggest boom in mechanical watches in decades are seeking out more expensive timepieces, and from entry level marques to the mos...

Switzerland exported a record $21.5 billion in watches last year, even though luxury brands like Rolex and Patek Philippe sold fewer timepieces.

Switzerland exported a record $21.5 billion in watches last year, even though luxury brands like Rolex and Patek Philippe sold fewer timepieces.

ZURICH: Times have been so good for luxury watchmakers that they are running behind demand, forcing some to delay the release of new collections and others to invest more in production capacity.

Times have been so good for luxury watchmakers that they are running behind demand, forcing some to delay the release of new collections and others to invest more in production capacity.

But, at least so far for Swiss watchmakers, “the more prices are increasing, the more consumers want to invest in these brands.”

A number of watch brands showcased environmentally-friendly options for their products such as recycled plastic or plant-based leather alternative watch straps, but will that be enough to make a change?

Gen Z buyers, for whom inclusivity, sustainability, transparency and traceability are not negotiable, already have changed the way brands do business.

Brands are being urged to come clean on their environmental credentials.

Brands are being urged to come clean on their environmental credentials.