most households as well as you just talked about in the last segment in terms of voting. it s a direct appeal focused on a core concern that voters have out there. i think it s very well done. obama meet john mccain by 13 points. he s o doing just as well leading by 15 points. it s a group romney can taf dig. let me go to cynthia. apparently, a single white woman, no mention of a spouse or partner of any kind, no male around the house there. that s the group he is really going for if you want to target what he s targeting. i agree completely, chris. republicans tend to do well among married women. they don t do nearly as well among unmarried women. i am not sure that the ad wants