Joining us now on is author richard. Here is his book. Its called go big the Marketing Secrets of richard, a viguerie. Mr. Viguerie, what do you do for a living living . My mother went to her grave a few years ago, not really understanding what did. I was fortunate. Back in. 1960s, early sixties to pioneer political direct mail. People have been raising money for a long time and theyve been raising it money through the mails for charities, churches, etc. Nobody could combine the two politics and the mails. And i did that in the early 60. For about 20 years, i had no competitors. And i went out there and and helped the conservative movement. And i can a case that without direct mail would be no conservative movement worthy of the name. When i did my pioneering work in the sixties, the left wasnt doing. Now theyre doing a better job than the are. Have you always been a conservative when you even when you were growing in texas . I grew up right in pasadena, texas, outside of houston. And
Offer richard vickery. The Marketing Secrets. My mother went to her grave a few years ago not really understanding what i did. I was fortunate back in the 1960s to pioneer political direct mail. People had been raising money for ahr long time and raising it through the mail for charities, churches et cetera. Nobody combined the two and i did that in the early 60s so about 20 years i had no competitors. I went out there and helped build a conservative movement and make the case that without direct mail there would be no conservative movement worthy of the name. When i did my pioneering work. Have you always been a conservative even when you were growing up . I grew up in pasadena texas and had kids in the neighborhood playing cops and robbers 11, 12, 13yearsold. I would tell people dont worry im not shooting robbers and shootinger commies. I have no recollection of conversations but i came in knowing they are bad people and im dedicated to fighting them, opposing them. Im secondgenerati
My mother went to her grave a few years ago not understanding what i did. I was fortunate back in the 1960s, early 60s to pioneer the political direct mail for charities, churches et cetera of the name. When i lived in the 60s the left wasnt doing it and now they are doingve a better job tn the conservatives. Have you always been a conservative even when you were growing up in texas . I grew up right in texas outside of houston and kids in the neighborhood playing cops and robbers 11, 12, 13yearsold. Dontt tell anybody. Im not shooting robbers, im shooting commies. I have no recollection of any political conversation with my family, extended family but i came in knowing communists are bad people and i was dedicated to, you know, fighting them, opposing them. Im a secondgeneration conservative, fourthgeneration bill buckley, Barry Goldwater et cetera. 100 of secondgeneration conservatives, phyllis schlafly, falwell, myself et cetera. Before we were conservatives, first we were anticommu
I was fortunate in the 1960s to pioneer direct mail, people were raising money for a long time for charities, churches etc. And you have no competitors and i helped build the conservative movement and i can make a case that without direct mail there would be no conservative movement worthy of the name. When i did my pioneering work in the 60s, they werent doing it. Host have you always been a conservative even when you were growing up . Guest i grew up in texas, kids in neighborhoods playing cops and robbers, 11, twelve, thirteen years old. Im not shooting robbers, im shooting communists which i have no recollection of any political conversation in my family, my extended family. I knew communists are bad people and dedicated to fighting them. Opposing them. Im secondgeneration conservative, firstgeneration bill buckley, Barry Goldwater etc. 100 of secondgeneration conservatives, jerry falwell, myself, etc. Before we were conservatives. That was the glue that held the conservative Movem
1960s, early sixties to pioneer political direct mail. People have been raising money for a long time and theyve been raising it money through the mails for charities, churches, etc. Nobody could combine the two politics and the mails. And i did that in the early 60. For about 20 years, i had no competitors. And i went out there and and helped the conservative movement. And i can a case that without direct mail would be no conservative movement worthy of the name. When i did my pioneering work in the sixties, the left wasnt doing. Now theyre doing a better job than the are. Have you always been a conservative when you even when you were growing in texas . I grew up right in pasadena, texas, outside of houston. And kids in neighborhood playing cops and robbers, you know, were 11, 12, 13 years old. I wont tell anybody. Im not shooting robbers. Im shooting commies. I dont know. I have no recollection of any political conversation in my family. My extended family. But i just came to this w