With the tourism and travel industry slowly getting back on its feet amid the relaxed restrictions on movement, a hotel group seeks to highlight the endeavor of the hospitality professionals through its annual Virtus Awards.
MANILA - The Hotel Sales and Marketing Association (HSMA) is seeing 2022 as a "breakthrough" year for the hospitality sector, with the anticipated arrival of more international tourists in the coming months. "Quarantine has now passed, we have to move forward and we're getting there slowly, of course not as fast as we would like to, but we're getting there slowly," HSMA Board Chair Margie Munsayac said during the launch of the 8th Virtus Award in Paranaque City on Thursday. She said pent-up and lockdown-driven demand for travel among tourists particularly places resorts in a "better situation". "We are getting the resorts filled up, especially on weekends and special holidays. We see, especially for the summer months, we are getting our occupancy normally full for resorts and I believe for some city hotels because staycations are also on the rise," she said. "I think 2022 will really be our light at the end of the tunnel and 2023 wou
The country's tourism and hospitality industry was still able to "adapt, restrategize, and thrive" (ART) despite being among the hardest hit by the ongoing pandemic as shown in this year's prestigious Virtus Award.
(Photos from Hotel Sales and Marketing Association) Organized by the Hotel Sales
In the midst of difficult times, HSMA honors its own - BusinessWorld Online bworldonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bworldonline.com Daily Mail and Mail on Sunday newspapers.
COVID-19 may have cramped the style of the hospitality industry, but it has also enabled its many players to “adapt, restrategize, and thrive [ART].” Okada Manila, this year’s Virtus Awardee as the “Most Resilient Business-Property,” for instance, tapped e-commerce channels like Lazada and Shoppee to increase its revenues, supplementing its…