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Retro 1990s fashion: It was a high-risk, high-reward
Retro 1990s fashion: It was a high-risk, high-reward
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A 20-year-old woman who set up a clothes shop instead of going to university has turned her passion for 1990s fashion into a growing business.
Rosie Dearlove saw online demand for her retro outfits soar during the Covid-19 pandemic and decided to move from a market stall to a shop.
Queues have formed outside Slayyy Vintage in Norwich since shops were allowed to reopen with the easing of restrictions.
She said: It was scary, it was a lot to take on but it was a high-risk, high-reward. If you know you ve got something which you enjoy doing and if you ve got passion, then you re going to be able to make money out of it.
Impressed customers Oscar Bartrum and Katie Pritchard had been queuing since 8.15am for the 10am opening, and picked up two hats and a t-shirt.
Oscar, 18, said: We were going to the market and the shop was there and we said we’ve got to be first in when the shop opens.
Keen customers queued at the store before it opened on Saturday.
- Credit: Clarissa Place
Miss Dearlove said: Being at the market is the best thing I ever did. When I moved in I thought is this a risk? Everyone is so friendly and kind and it just took off from week one. That s the nice thing about the market, there are over 200 stalls and there s someone to talk to and get advice from or just chat about the weather.