Level up your digital marketing and diversify your guest acquisition strategy
In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Ross McAlpine, Director, CRM at EOS Hospitality, tackle digital marketing and discuss ways hoteliers can vary their approach to attract guests. McAlpine offers a refreshing perspective on the role of user-generated content, and how to use that content to garner trust and facilitate guest loyalty.
Source: hospitalitynet.org