Page 3 - Rouge Complex News Today

Ford is slashing its production of electric pickup the F-150 Lightning, citing weak demands for the vehicle. The automaker is reducing production of its “top-selling electric pickup in the U.S.” to get “optimal” balance of profitability, sales growth and production, the company said Friday. The move signals the latest cuts in the electric vehicle (EV)…

Ford is scaling back production of its electric F-150 Lightning truck as electric vehicle demand slows.

Ford is cutting production of the F-150 Lightning electric pickup after weaker-than-expected electric vehicle sales growth. Ford said that about 1,400 workers will be impacted by the move to lower F-150 Lightning production, with the Rouge Electric Vehicle Center transitioning to one shift, effective April 1. Approximately 700 employees will transfer to Ford's Michigan assembly plant while other workers will be placed in roles at the Rouge Complex or other facilities in Southeast Michigan...

The shrinking production will impact 1,400 workers at Ford, including about 700 employees being transferred to Michigan Assembly.

 

Auto maker Ford is cutting production of the all-electric F-150 Lightning, while increasing production of Bronco and Ranger vehicles.

Ford navigates the EV landscape in 2024, boosting production at Michigan Assembly Plant but adjusting F-150 Lightning output for a balanced approach. The move impacts existing jobs while creating 900 new positions.

Ford announced that is reducing production of the F-150 Lightning, "to achieve the optimal balance of production, sales growth and profitability."

Ford Motor Company said it is increasing production of the Bronco and Ranger, while reducing production of the all-electric F-150 Lightning.

CEO Jim Farley said Ford still sees “a bright future” for EVs for “specific customers," but it's been cutting down on production.