Facebook, Instagram & TikTok launch campaigns for NAIDOC Week
July 2, 2021 10:50
‘Connect to Country’ from Facebook Australia and Indigenous creative agency Campfire x.
With the creative developed by DDB Melbourne, the ‘Connect to Country’ campaign invites Australians to better connect with the world’s oldest continuous culture, and encourages brands and businesses to embed First Nations culture as an integral part of their physical and digital footprints.
Starting today, the campaign video asks all Australians “Where You From?” and encourages them to discover more about their local First Nations communities, with resources available on the ‘Connect to Country’ Facebook page. These resources include videos to learn how to acknowledge Country and tips for connecting with their local community and language groups.