Roy Gullickson News Today

The name Packard, that once evoked elegance and luxury in an automobile, was brought to an ignominious end by disastrous financial and design decisions.

Share RM Sothebys/Patrick Ernzen No, that’s not a typo, it’s Packard that’s for sale, not “a Packard.” Did you know that there are holding companies that specialize in reviving what are known as “distressed brands,” which is to say, brand names that due to either corporate error or neglect are no longer top-shelf goods? That’s because brand equity lasts forever. There are hundreds of millions of people born after 1966, when the nameplate was last attached to newly assembl...