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By @tobyknappON | Facebook, @tobyknapp | Instagram, @tkradio | Twitter
Mar 16, 2021
Cheap wine can still taste more expensive, under the right circumstances.
That’s according to a new study published in the journal Food Quality and Preference that suggests people are more likely to say they enjoy wine if they’re told it s expensive no matter how much it really costs. In the study, psychologists manipulated the price of wine during a tasting held at the University of Basel in Switzerland, where 140 blind tasters were given three versions of Italian wine. Each was labeled low-, mid-, or high-price, with costs ranging between $10 and $70 per bottle.