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Chris Crack has adapted to the streaming era like a runner to a hill. Seemingly emboldened by the demand for shorter songs, heâs turned the inhospitable dynamics of the attention economy into a personal challenge to be more visible, more fleet. Even when his songs are short they never feel breathless; they are filled with personality and purpose.
Might Delete Later, his sixth album in 10 months, continues down this path and deviates from it, to mixed results.
Thereâs a victory-lap feeling to the record. Released by Foolâs Gold,
Might Delete Later is Chrisâ label debut, a fact thatâs more a backdrop than a selling point. While the songs here are notably longer, and he works with artists and producers beyond his usual tight circle of Cutta and Jimi Wingate, Chris remains on edge. For every celebratory line like, âI ainât going back to my villain ways/Shit, Iâm stomping in Gucci, spilling this lemonade,â off âP