Page 61 - Ruth Handler News Today

Ruth Handler is a character in Greta Gerwig’s ‘Barbie.’ The real Mattel co-founder created the Barbie doll and named it after her daughter, Barbara. Here’s the true history of Handler’s career, tax evasion issues with the IRS, mastectomy, and more.

It’s the summer of Barbie!

I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based compa...

The diversity of Barbie over the years has seen the character go into space, run for president, and pursue multiple careers in STEM.

The Barbie movie is a cultural flashpoint with conservatives who despise the feminist film and those who say it's no big deal.

Barbie director Greta Gerwig explained that the movie's hilarious last line also had a "very emotional" meaning, noting, "It was always about looking for the levity and the heart."

Both films attempt to atone for the complicated legacies of American icons. Only one succeeds.

For a movie about Barbie leaving the bubble-gum pink Barbieland and stepping foot into the real world, it is a film that is surprisingly rooted in the facts — specifically, Barbie’s history and culture. This is something that Greta Gerwig, director of “Barbie,” was very much aware of, according to an interview she had with Vogue. Based on this, it stands to reason that a fantastical Barbieland would be ruled by the Barbies.

Do blondes have more fun? She does. He doesn’t.

It’s the summer of Barbie!