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Might be placed? might be placed? there is already a might be placed? there is already a lot might be placed? there is already a lot of might be placed? there is| already a lot of automation might be placed? there is i already a lot of automation in the industry, there is already ways to place your ads that are completely automated, supply and demand exchanges, think we will always need humans to make creativejudgements, i think people react to people and we should not count them out of the equation too quickly. let s the equation too quickly. let s try indeed the equation too quickly. let s try indeed not the equation too quickly. let s try indeed not to the equation too quickly. let s try indeed not to do the equation too quickly. let s try indeed not to do that. i the equation too quickly. let s try indeed not to do that. good luck with the event this week. a quick look at the markets, a mixed picture in asia as investors digests the economic data we have been discuss
LotIndustryDemandWaysAutomationSupplyExchangesAdsHumansPeopleEquationEventAre also present. with an eye on digital, ai is being looked at as future tool for the industry along. but with budgets stretched in a cost of living crisis, how is the industry evolving and managing to deliver for less? let s hear now from ruth mortimer, the global president of advertising week europe. with so much economic uncertainty right now, how is the industry responding? are budgets being cut? our messages being adapted. one ofthe our messages being adapted. que: of the biggest things we are seen as marketers exploring new channels to deliver their messages, wejust channels to deliver their messages, we just heard channels to deliver their messages, wejust heard on the bbc profit margins for supermarkets are sometimes just three or four supermarkets are sometimes just three orfour in, on an item costing £2 50. that s an enormous issue and we often see
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