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With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers' Routines

Armed with more data than ever, many companies know what key customers need. But how many know exactly when they need it? An analysis of 2,000 ridesharing commuters by Eva Ascarza and colleagues shows whats possible for companies that can anticipate a customers routine.
New York United States Nachum Sicherman University Of Pennsylvania Wharton School Procter Gamble Columbia Business School Oded Netzer
Source: hbs.edu

Cheung Kong Graduate School of Business (CKGSB): CKGSB Professor of Marketing Li Yang's Research Selected as a Finalist for 2021 Paul E. Green Award

BEIJING, Aug. 27, 2021 /PRNewswire/ -- Congratulations to Dr. Li Yang, Associate Professor of Marketing and Academic Advisor for the Integrated MBA Program at CKGSB, whose research article,
Kostenloser Wertpapierhandel Qasim Ansari Li Yang Journal Of Marketing Research Wharton School University Of Pennsylvania

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