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The man who didn t invent Flamin Hot Cheetos Sam Dean © Provided by The LA Times Richard Montañez has for years told a story of how he dreamed up Flamin Hot Cheetos while working as a Frito-Lay janitor. More than a dozen former employees, the archival record and Frito-Lay itself say otherwise. (Ricardo DeAratanha / Los Angeles Times) For the last decade, Richard Montañez has been telling the story of how he invented Flamin’ Hot Cheetos. The world has been eating it up. It goes like this: He was working as a janitor at Frito-Lay’s Rancho Cucamonga plant when he dreamed up a chile-covered Cheeto and believed in himself enough to call up the chief executive to pitch his spicy idea.

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