Article - Why Automation (or Any Tech) is Difficult to Sell to Hospitality Sector - By Ryan Haynes - Automation can make a significant difference to businesses in the travel and hospitality sectors. After all, this is a sector with a high volume of manual processes, ripe for transformation through automation. So why might you be struggling to sell automation to travel and hospitality businesses if youre a tech seller?
Automation can make a significant difference to businesses in the travel and hospitality sector. After all, this is a sector with a high volume of manual processes, ripe for transformation through automation. So why might you be struggling to sell automation to travel and hospitality businesses if you’re a tech seller?
“Tech has to solve a ‘pain point’,” explains Tyann Marcink Hammond, who runs 13 rental properties in Missouri using remote digital management. “We don’t want guests to feel they’re at a robotic hotel. Holidays are about reconnecting and building memories with other humans.”
Digitalisation is increasingly seen as a key solution to many of the issues experienced in the hotel sector. From tackling staff shortages and dealing with inflation, to garnering more direct bookings and securing deeper relationships with guests, digital solutions have a silver bullet potential for the sector. But what types of digital solutions are hotels focusing on, and what cultural shifts are needed within hotels for digitalisation to flourish?