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Soothe Healthcare eyes Rs 500 crore revenue in 3 years

Soothe Healthcare eyes Rs 500 crore revenue in 3 years SECTIONS Last Updated: Jan 24, 2021, 01:33 PM IST Share Synopsis We manufacture, distribute and market personal hygiene products.. We believe there is tremendous (growth) opportunity as income rises and awareness increases. Paree sanitary pads is already a Rs 100 crore brand. With Super Cute, we are looking to add another Rs 50 crore, Soothe Healthcare Chief Executive Officer and Founder Sahil Dharia told . Soothe Healthcare has two manufacturing plants in Greater Noida, Uttar Pradesh, and its products are present in 1,50,00 outlets across India. NEW DELHI: Homegrown personal hygiene products maker Soothe Healthcare, whose brands are Paree sanitary pads and Super Cute diapers, is looking at a revenue of Rs 500 crore in three years, as it expands product portfolio and builds distribution presence across the country.

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Paree greets MICA female students with the #WelcomeBackParee campaign

Paree greets MICA female students with the #WelcomeBackParee campaign
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Sahil dhariaHeavy flowசாஹில் தரியாகனமான ஓட்டம்

Paree s integration with Pyar Tune Kya Kiya aims to set a progressive narrative

Paree is the presenting sponsor for the popular show. 26 Dec, 2020 - 08:46 AM IST | By Mansi Sharma NEW DELHI: While most youth-focused brands now prefer to market themselves digitally, where most of their core audience is, homegrown sanitary pad maker Paree is counting on a TV show to strike a chord with its TG. The young brand has recently partnered with Zing’s popular TV show Pyar Tune Kya Kiya’s (PTKK) season 11 as presenting sponsors. In conversation with Indiantelevision.com, Paree founder and CEO Sahil Dharia asserted that TV is far from being ruled out in any brand’s marketing mix. “Digital, no doubt, is a great alternative medium to reach the younger generation but it will never get as big as TV. We see if an association can help us in reaching around 10 crore women or not before we make any marketing decision, and this certainly does.”

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Paree & Pyaar Tune Kya Kiya team up to bust menstruation taboos

The association takes an honest, progressive approach towards periods. 16 Dec, 2020 - 06:51 PM IST | By indiantelevision.com Team NEW DELHI: Homegrown sanitary pad brand Paree has associated with Zing TV’s No.1 fiction show Pyaar Tune Kya Kiya as their title sponsors. The integration with the series is an attempt to reach out to the youth and encourage open dialogue about periods and the real issues faced by women such as heavy flow, mood swings etc. Pyaar Tune Kya Kiya is an entertainment show which clearly depicts the problems faced by the youth and how the right understanding and support from their family and peers is important. This association exemplifies the synergy between the two brands and the belief and vision they carry.

Sahil dhariaKya kiyaAshish sehgalPyaar tune kya kiyaTune kya kiyaParee sanitary padsசாஹில் தரியாக்யா கியாஆஷிஷ் சேகல்ப்யார் டியூன் க்யா கியாடியூன் க்யா கியாபாரி சுகாதார பட்டைகள்