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Arab-American influencers Furrha Family share secrets of their success

Salem Furrha and his eight children @theFurrhaFamily on TikTok and Instagram represent a large movement of American Arabs who have turned to social media as a means of breaking up the boredom of coronavirus restrictions and sharing their lives showcasing a popular and positive  image of Arab family life and culture. The Furrha family was among several social media influencers showcased in a recent panel hosted by the Arab America Foundation

Family values: parents and their kids present a positive portrayal of Arab Americans

CHICAGO: Social media is inundated with offensive content, including hate, anger, personal attacks and, of course, exaggerated and false claims. Much of it is driven by angry political hyperbole and partisan attacks. It can be nauseating. But every once in a while you come across a social media account that is both positive and fun. And when you find one that also showcases

Arab-American influencers share secrets of their success

The panelists said they strived to be authentic and blend humor and honesty into their content. Chicago food blogger Mai Kakish, who posts at www.AlmondAndFig.com, said she put her recipes into the context of Palestinian culture, everyday life in the US and in occupied Palestine. “I try to tell how much Palestinian food holds a special place in my Palestinian identity and share that,” Kakish said. “I want to take people not just for the recipes (because) our cuisine is often over-simplified in this industry. It’s never labeled as Palestinian cuisine. I started realizing people love our food. I use Palestinian food as a reflection of the fabric of our life.”

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