Global Pharmaceutical Contract Sales Outsourcing (CSO) Market is a latest research study released by Absolute Markets Insights evaluating the market risk side
Jan 18, 2021
The key to accelerating revenue growth for B2B sales organisations is a low-effort, digital buying experience that helps customers feel more confident about their decisions, according to Gartner.
“The B2B buying journey has fundamentally changed in the last year, with Covid-19 accelerating the shift toward digital and remote buying. Many organizations have failed to adapt to this change, leading to lost and stalled deals,” says Craig Riley, senior principal analyst in the Gartner Sales practice. “Mapping this new customer buying journey to understand how buyers are using both digital and human channels, often simultaneously, will be key for B2B sales organisations to unlock growth in the next three years.”