The Weeknd is a Canadian singer, songwriter, and record producer whose real name is Abel Makkonen Tesfaye. He first gained attention with his mixtapes, released anonymously on the internet, before signing with a record label and achieving mainstream success. The Weeknd's music often blends elements of R&B, pop, and electronic music, with themes of love,
The Holy Grail of Adland is the art of advertising an old brand in a new way. TBWA\London show how to go about it in their new, actor-free ad for McVi.
McVitie's, a British Icon, Fights Copycats in Snack Aisles adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
Little Simz: a hip-hop star 'cut with a different scissor' dazeddigital.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dazeddigital.com Daily Mail and Mail on Sunday newspapers.