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I. B. M. Said sales did indeed grow 8 , but that growth rate was actually lower than last years. When you think of cyber monday, twitter is not the thing that usually comes to mind. But twitter has been working hard to change that perception, allowing users to directly buy items from their news feed. For more on twitters growing ecommerce role, i spoke with chris riedy, twitters director of retail and asked him how busy it has been. We have a lot of really great things happening on the platform in the last couple of days. We are really excited to see brands engage with consumers, not only pushing offers, which is important, but also thinking about how they can add value to shoppers, so they can provide behindthescenes information, maybe tips and tricks, how tos, all to generate a lot of interest and stay relevant in the season. Twitter is obviously not the first thing you think of when you think, i want to get a deal on black friday. How do you change Consumer Habits . I spent a lot of

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