In Australia, a new blood donor is needed every four minutes and one blood donation is needed every 18 seconds. To encourage the country to get behind giving blood, Leo Burnett has created ‘We’re The Lifeblood of Australia’, a new platform that aims to motivate people to become blood donors.
Lifeblood invites us to be the Lifeblood of Australia via Leo Burnett mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Leo Burnett and CHEP Media encourage Aussies to give blood. Lifeblood’s latest campaign ‘Bloody Oath’ targets Australians and grow its donor panel in 2022.