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June 7, 2022
Through the new ‘Yeh style ka mamla hai’ campaign featuring the actor, the brand aims to break the clutter and also speak to a more urban audience
June 7, 2022
When it comes to premium innerwear, Rupa Frontline has always been among the brand leaders.
June 3, 2022
Made by Sideways Consulting, the ad is a humorous take on a serious chess game.
May 2, 2022
The new campaign for Ninety One - 'Engineered for More' was conceptualised with the help of Sideways consulting and will be promoted across TV, Digital and OTT mediums
April 26, 2022
Moonje and Sojwal to jointly lead the creative team
April 25, 2022
Under the leadership of Abhijit Avasthi, since its inception 6 years ago, Sideways has slowly and steadily built a reputation as a unique creative problem solving company with solutions spanning business and brand strategy, tech solves, digital produ
March 23, 2022
CODE operates in a category that has traditionally been about price and value for money. However, a perfume is just a perfume, right? Not really. Here is a product that is superior in quality, something a lot more than just your average perfume. The