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Samsung brings live Galaxy AI experiences to India

Samsung on Tuesday inaugurated its first Online-to-Offline (O2O) lifestyle store in India at the Jio World Plaza Mall in Mumbai.Customers will be able to experience and pre-book the latest Galaxy S24 series at Samsung BKC (Bandra Kurla Complex) .

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Samsung opens BKC lifestyle experience store in Mumbai

Samsung opens BKC lifestyle experience store in Mumbai
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Samsung brings live Galaxy AI experiences to India – Eastern Mirror

Samsung brings live Galaxy AI experiences to India – Eastern Mirror
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Samsung BKC inaugurated in Mumbai s Jio World Plaza Mall; brings live Galaxy AI experiences to India

Samsung has inaugurated its first Online-to-Offline (O2O) lifestyle store in India at the Jio World Plaza Mall in Mumbai.

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With AI, smartphone will become even smarter: JB Park, president and CEO, Samsung Southwest Asia, ET Telecom

"India is the most strategic market for Samsung. Smartphone or consumer electronics penetration is still not 100%. So that is going to be the number one priority-how do we reach out to consumers who still do not have a refrigerator or TV or washing machine. The mobile phone is almost penetrated at 85%, I believe, but it will evolve in a different direction where premiumisation will kick in, a mass of under-Rs 15,000 users will now migrate up to Rs 25,000, then Rs 40,000 price point."

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