This flowing copperplate script with red and white colours is a logo that is recognisable around the world. Its success is due to Asa Candler, whose primary motivation in all he attempted was to be faithful to God through his stewardship.
Asa Candler was a very rich man who was successful in real estate development and banking. He faithfully embraced the principle of Christian stewardship. His belief was that God gives wealth to individuals in order to promote His kingdom on earth. His inspiration was from Jesus’ teaching about not storing up treasures on earth that can be stolen or lost but storing up treasures in heaven where they will never be stolen or lost. This inspiration led him to support many Christian endeavours, including the training of young men and women in the teachings of Jesus.