Exposed again AJ Bell head of retirement policy Tom Selby wrote an opinion article for Money Marketing in which he looked at the effect of the cost-of-living crisis on people’s savings. Seeing the headline, ‘Tom Selby: Exposed again, the flaws in UK savings,’ the Lang Cat’s Mike Barrett had a field day. Posting the
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Name games: The Wellesley Grove Journal
By Money Marketing 16
Etoro’s latest advert
It’s a new year, and a new advertising campaign for our friends at direct trading platform Etoro. I’ll save you the trouble of watching it, but you can probably guess the kind of marketing a company known for plugging esoteric assets like cryptocurrencies and contracts for difference has gone for.
Essentially, it implies stock trading is zero cost and easier than getting in shape at the start of 2021. No risk warning is read aloud; investors have to rely on written small print at the bottom of the screen at the end for all the details of potential losses.