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Vidnet 2021: Advertisers leveraging OTT platform more than ever

From data-based strategies to finding the right formula to maximise reach and revenue. 21 Jan, 2021 - 09:04 AM IST     |     By indiantelevision.com Team     NEW DELHI: Advertisers are constantly on the lookout and devising ways to target and engage with consumers. With the world increasingly moving online, digital marketing – and more specifically advertising on OTTs – is becoming a significant part of brands’ media mix. After a stellar run in 2020, where Netflix, Amazon Prim...
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The best TV shows on All 4 to watch in lockdown, from Shameless to Grand Designs

The best TV shows on All 4 to watch in lockdown, from Shameless to Grand Designs Binge-watching Father Ted, dipping into Grand Designs, or a Big Night Out with Vic Reeves? Take your pick from our A-Z guide David Threlfall in Shameless Credit: Channel 4 All 4 boasts a unique collection of British classics, modern hits and popular favourites, from groundbreaking dramas like This is England, cult comedies Brass Eye and Peep Show and soapy pleasures like ER to hard-hitting documentaries from t...
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Urgency to fix India's bankruptcy code

Urgency to fix India’s bankruptcy code While the recent suspension of IBC has slowed the number of new cases, a backlog that runs into the thousands hasn’t been resolved. (Photo: Pradeep Gaur) Given the avalanche of defaults expected, the IBC needs to be made battle-ready to deliver quick resolutions The problems include frivolous claims, most often by promoters, getting an insolvency petition admitted, the role of resolution professionals, and the buyer often losing interest Share Via Re...
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