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As sustainability becomes more imperative, UOB Thailand is at the forefront of promoting entrepreneurship in sustainable tourism. UOBs ASEAN Consumer Sentiment Study 2023 (ACSS) shed light on an encouraging trend: Thai consumers are increasingly

Pariwat wongsamranSansanee huabsomboonBanlang wongthawatchaiTourism council of thailandNational innovation agencyGreen technology greentechBank sustainability innovation programmeNational scienceInnovative entrepreneurship development departmentTourism authority of thailandTechnology development agencySustainability innovation programmePo forumTechnology business incubation centerFinancing solutions for green tourismSentiment study