The music manager, 71, created boybands Boyzone and Westlife and appeared as a judge on talent shows like Popstars: The Rivals, Britain's Got Talent and most famously - The X Factor.
She never fails to turn heads on an outing. And Sarah-Jane Crawford ensured all eyes would be on her as she threw a launch party for her new range Clean Curls.
Nearly 20 years after they first aired, Dragons' Den and The Apprentice have been hit with scandals in recent series with a cast full of Love Island clones filling it up.
The Apprentice candidate Tre Lowe is hoping to secure £250,000 in funding for his music and wellness business from Lord Alan Sugar by winning the competition.
Dr Asif Munaf, from Sheffield, will be among the 18 hopefuls on the 2024 series trying to secure funding from Lord Alan Sugar for their business investments.