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Oman: Surviving the COVID-19-hit hospitality industry with resilience
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Building an outstanding career in hospitality and tourism Tips from an exemplary hospitality marketing expert
Sarah Khaled Photo
Hers is an industry classified amongst the top female-led industries in the world. In Oman, the tourism and hospitality sector is expected to contribute to the country’s GDP by OMR 3 billion by 2028. Dramatically changing in the past decades, women have become more apt for the hospitality sector as female hoteliers “portray a leadership style that is highly recognized and appreciated by the employees.”
Sarah Khaled’s inclusion as one of the 50 best hotel marketing talents in the Middle East released by Hotelier Middle East wasn’t an accident. The only one who is based in Oman, part of the accolade was because of her showstopping ideas and campaign which not only provided proof of her effectiveness as a communicator but is also a testament to how proper marketing brings money to a business.