Emotion and Humor as Misinformation Antidotes
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Using emotion and humor to combat science misinformation
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Science Communication
Researchers
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Facts and scientific evidence should inform public decision-making wherever possible. That is why science communication is important. As such, the act of science communication should also be evidence-based. Research on science communication analyzes what works, and what doesn’t.
The COVID-19 pandemic and the “infodemic” [1] surrounding it have driven the point home once again on many issues. On timely issues like the distribution patterns of the new Coronavirus, climate change and gene editing, or generalized ones such as individual nutrition and healthcare, the public expects researchers to speak up.
Accordingly, political bodies [2], stakeholders, scientific academies and associations [3], science funders [4] and others have called for more, improved science communication in recent years on a worldwide scale. As a result, a myriad of science communication formats and activities abound; from public presentations to open da