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3 min read The WARC Awards for Media 2021 opens for entries today, with leading figures from Mars, Ford, AT&T and HP chairing the judging panels for the four categories that make up the global awards scheme. Now in its sixth year, the competition will examine the insight, strategy and analytics that power effective media investment, rewarding communications planning which has made a positive impact on business results. The Effective Channel Integration category looks for how sophisticated communications architecture helped boost campaign effectiveness. Leading the jury will be Ron Amram, Senior Director, Global Media, Mars, who is responsible for driving the increased impact and effectiveness of Mars’ media investment globally, as well as owning the digital platforms for the company’s brands.

Sarita raoRon amramT partner exchangeFord motor companyPartner solutionsChannel integrationSenior directorGlobal mediaGlobal brand experiencesPartner exchangeSiew ting fooChief marketing officerGreater asiaSiew tingGrand prixSpecial awards